UAS Manajemen Strategi | Warung Makan Bismillah

Summary

Warung Makan Bismillah, a popular eatery in Malang, Indonesia, is a student favorite due to its affordable, hearty meals and unique offerings like free water and iced tea on Fridays. Established in 2021, it became a lifeline during the COVID-19 pandemic by offering delivery services and adapting to new needs. With a self-service model, large portions, and budget-friendly prices starting at IDR 6,000, it continues to thrive despite competition, making it a go-to spot for students looking for delicious and affordable meals.

Takeaways

• 😀 Malang is known as a vibrant student city, earning the nickname 'Kota Pendidikan' (City of Education).
• 😀 The city is home to many prestigious universities such as Universitas Brawijaya, Universitas Negeri Malang, and Universitas Islam Negeri Maulana Malik Ibrahim.
• 😀 Maul Ibrahim program in Malang encourages students to live in dormitories and undergo religious education for one year.
• 😀 The food scene in Malang is particularly student-friendly, offering a variety of affordable and delicious options around university campuses.
• 😀 Warung Makan Bismillah, established in 2021, is a popular food stall among UIN Malang students, located behind the UIN campus.
• 😀 The menu at Warung Makan Bismillah offers a range of home-cooked dishes such as fried chicken, pecel, tofu, eggs, vegetables, and side dishes.
• 😀 Large portions at Warung Makan Bismillah make it an ideal choice for students needing filling meals that provide energy for studying and activities.
• 😀 Prices at Warung Makan Bismillah are affordable, with meals starting at just Rp 6,000, making it a budget-friendly option for students.
• 😀 Warung Makan Bismillah offers convenient modern payment methods, including digital payment via QRIS for easy and fast transactions.
• 😀 The stall offers free drinking water, and on Fridays, customers can enjoy free iced tea, making it even more attractive to students.
• 😀 During the COVID-19 pandemic, Warung Makan Bismillah adapted by offering delivery via WhatsApp, allowing students to continue enjoying their meals during lockdown.
• 😀 Despite challenges like price fluctuations and the pandemic, Warung Makan Bismillah has continued to thrive, expanding to new locations and maintaining its popularity.

Q & A

What is Warung Makan Bismillah known for in Malang?

Warung Makan Bismillah is known for its affordable prices, large portions, and a variety of delicious home-style meals that cater to students, especially near UIN Malang. It also offers free water and iced tea on Fridays.

What types of food are served at Warung Makan Bismillah?

The restaurant offers a range of home-style meals, including fried chicken, pecel lele, tofu, eggs, vegetables, and other local dishes.

Why is Warung Makan Bismillah popular with students?

It is popular with students because it provides large portions of affordable food, and its self-service model allows students to choose their meals, making it a flexible and budget-friendly option.

How does the restaurant handle payments?

Warung Makan Bismillah offers practical payment options, including the ability to pay digitally via services like QRIS, which makes transactions faster and more convenient for students.

What special offers does Warung Makan Bismillah provide?

Warung Makan Bismillah offers free water with every meal and free iced tea every Friday, which adds value for regular customers.

How did Warung Makan Bismillah adapt during the COVID-19 pandemic?

During the pandemic, the restaurant adapted by offering delivery services via WhatsApp, staying connected with students and ensuring continued service even when the campus was in lockdown.

What pricing strategy does Warung Makan Bismillah use?

The restaurant uses an affordable pricing strategy, with meals starting at around Rp 6,000, which makes it accessible to students despite the rising cost of living in Malang.

How does the self-service model at Warung Makan Bismillah work?

In the self-service model, students are allowed to pick their own meals from a selection of dishes, and they pay for their food afterward based on what they chose, making it convenient and customizable.

How has Warung Makan Bismillah expanded its operations?

Warung Makan Bismillah has expanded from its initial location in UB, which has been operating since 2004, to include a new branch near UIN Malang, which was established in 2021.

What challenges did Warung Makan Bismillah face during its early days?

In its early days, particularly during the pandemic, the restaurant faced challenges such as a decrease in foot traffic, the closure of the campus gates, and fluctuations in food prices. However, it overcame these by adapting its service model and staying in touch with customers through WhatsApp delivery.