3 Ways to Scale Facebook Ads in 2025

Summary

In this video, the speaker shares three effective strategies for scaling Facebook ads in 2025, based on over 10 years of experience. The first method is the duplication method, which involves duplicating profitable campaigns, but it can lead to performance issues and increased management. The second method uses bid and cost caps to control spending, though it may limit growth and hinder data collection. The final method is the 20% budget increase, a simpler and more stable approach that avoids major risks. The speaker emphasizes the benefits of slow, incremental growth over rapid scaling, with 20% increases being their preferred method for sustained success.

Takeaways

• 😀 The first method for scaling Facebook ads is the duplication method, where campaigns are duplicated once they become profitable at a specific budget level.
• 😀 The duplication method can quickly scale ads but has challenges such as auction overlap and more campaigns to manage, with no guarantee that a campaign will perform well at higher budgets.
• 😀 The second method is using bid caps or cost caps, where a large budget is set, but the goal is to only spend money when Facebook can find people who meet a specific cost per result.
• 😀 The biggest advantage of bid caps and cost caps is that you only spend when you make money, but there are risks such as Facebook breaking the budget without hitting the cost goal.
• 😀 Bid caps and cost caps can restrict creative testing, making it difficult to gather data or scale up ads when certain creatives are needed to bring traffic into the funnel.
• 😀 The third method is using 20% budget increases, where you increase the campaign budget by 20% daily, either up or down, depending on the performance of the past 3-7 days.
• 😀 The 20% budget increase method is stable, avoids massive swings, and simplifies scaling without the need for complex bid caps or campaign duplication.
• 😀 A downside to the 20% increase method is that some people may feel it's too slow to scale, though it provides incremental and controlled growth over time.
• 😀 20% increases may seem slow, but starting with a $100 daily budget and increasing it daily leads to over $20,000 per day in ad spend after 30 days.
• 😀 The 20% method is favored for its simplicity and steady progress. It minimizes the risk of account issues and allows for more manageable growth compared to other methods.
• 😀 The video creator shares their personal experience of scaling Facebook ads with the 20% increase method and mentions that they haven’t seen significant success with bid caps and cost caps in the past.

Q & A

What is the duplication method for scaling Facebook ads?

The duplication method involves taking an existing Facebook ad campaign that is performing well and duplicating it with a higher budget. For example, if a campaign is running at $100 a day, you duplicate it and increase the budget to $500 or $1,000 a day to scale quickly.

What are the main challenges of using the duplication method?

The main challenges of using the duplication method include auction overlap, which can hurt performance, as well as having more campaigns to manage, which increases time spent in the ad account. Additionally, there is no guarantee that a campaign will continue to perform well when the budget is increased.

What are bid caps and cost caps in Facebook ads, and how do they work?

Bid caps and cost caps are strategies where you set a specific cost per result goal, and Facebook will only spend your budget if it can find users who will meet that goal. A bid cap sets the maximum amount you're willing to pay per result, while a cost cap allows Facebook to optimize within a set cost target.

What are some cons of using bid caps or cost caps?

Some cons of using bid caps or cost caps include Facebook potentially overspending the budget without meeting the cost per result goal, restrictions on ad delivery that can hinder data collection, and the limitation of creatives that have higher costs but contribute significantly to the overall campaign's success.

Why might creatives with high cost per result still be valuable?

Creatives with a high cost per result might bring a large volume of people into the funnel, which can help lower the overall cost per result for the entire campaign by boosting other creatives that convert better.

What is the 20% budget increase method for scaling Facebook ads?

The 20% budget increase method involves increasing the budget of an existing Evergreen CBO (Campaign Budget Optimization) campaign by 20% each day. Depending on the campaign's performance, you either increase or decrease the budget by 20% based on a 3 to 7-day performance window.

What are the advantages of the 20% budget increase method?

The 20% budget increase method is simple to implement, reduces the risk of making large, sudden changes, and avoids the complexities of managing bid caps or duplicating campaigns. It offers gradual, incremental growth, which is easier to control and manage.

Why is the 20% budget increase method considered slower, and is that a disadvantage?

The 20% budget increase method is considered slower because it involves small, gradual increases, which may seem like a slow way to scale. However, the method can lead to more stable growth and avoids the potential pitfalls of faster, riskier strategies like duplication.

What is the potential outcome of consistently using a 20% budget increase for a month?

If you start with a $100 daily budget and increase it by 20% daily for 30 days, you could reach over $20,000 a day in ad spend by the end of the month. This illustrates that, while the method is slow, it can lead to significant scale over time.

What is the preferred method for scaling Facebook ads according to the speaker, and why?

The speaker prefers the 20% budget increase method because it is simple, easy to manage, and allows for steady, controlled growth. It avoids large swings in performance and does not require complex adjustments like bid caps or cost caps, which can limit growth.