Healthtech Business sharing Mindsets

Summary

The speaker shares insights on the intersection of healthcare, technology, and business, emphasizing the importance of innovation, marketing, and strategic planning in the medical field. With a background in heart surgery, the speaker has ventured into the entrepreneurial world, developing health-related apps and digital platforms. They highlight the rapid growth of health technology, the necessity of market research, and the role of collaboration in business development. The speaker also discusses the significance of building a strong brand and understanding customer needs while focusing on continuous learning and improvement in the healthcare industry.

Takeaways

• 😀 The healthcare technology business is a systematic effort aimed at gaining benefits, such as brand recognition and market outreach, particularly in the health sector.
• 😀 The speaker is a doctor and academician specializing in cardiovascular surgery, who is also involved in the development of healthcare technologies and applications.
• 😀 The healthcare technology field is rapidly growing, with significant investments since 2015, focusing on solutions like homecare, clinical trials, and medication management.
• 😀 Doctors, healthcare providers, and medical professionals traditionally hesitate to associate themselves with marketing and business, but the speaker emphasizes the importance of integrating business practices into healthcare.
• 😀 Market research is crucial in building healthcare businesses, as it helps understand customer needs and prevent potential losses.
• 😀 Branding and marketing strategies are essential in healthcare, as they help promote services effectively to target audiences.
• 😀 Innovation is a key driver in the healthcare technology sector, but the speaker emphasizes that innovation must be matched with proper execution to succeed.
• 😀 Joining business communities and networks, both locally and nationally, is important for collaboration, sharing knowledge, and advancing business ventures in healthcare.
• 😀 The speaker's focus on developing a startup ecosystem at Universitas Airlangga reflects the need for academic institutions to support healthcare innovation and entrepreneurship.
• 😀 Social media plays a significant role in the success of healthcare businesses, serving as a tool for branding, communication, and community-building.

Q & A

What is the focus of the speaker in this script?

The speaker is focusing on the integration of business, technology, and healthcare. He discusses his experience with developing health technology applications, particularly in vascular surgery, and the importance of entrepreneurship in the healthcare sector.

What are some key areas highlighted by the speaker regarding the health-tech industry?

The speaker highlights several key areas within the health-tech industry: provider systems, home care services, clinical trials, body stamina measurement via digital tools, medication management, and wellness.

What is the speaker's professional background?

The speaker is a heart surgeon specializing in vascular surgery. He is also a professor at Universitas Airlangga and is currently pursuing a doctoral degree in health technology.

How does the speaker define business in healthcare?

The speaker defines business in healthcare as systematic efforts aimed at gaining benefits for both the individual or organization involved, and for advancing health-related services through marketing, branding, and technological innovation.

What does the speaker say about the importance of market research in healthcare businesses?

The speaker emphasizes the importance of market research for understanding customer needs and ensuring that healthcare solutions meet demand. He explains that market research helps businesses avoid mistakes by providing insights before launching products or services.

What role does innovation play in healthcare business development, according to the speaker?

Innovation is seen as a key element in the success of healthcare businesses. The speaker stresses that businesses must continuously innovate to stay competitive and provide value to customers, particularly in health-related sectors where new challenges and technologies emerge constantly.

How does the speaker approach branding and marketing in healthcare?

The speaker discusses the need for doctors and healthcare professionals to understand and apply marketing strategies, especially through branding. He highlights that successful branding involves understanding market needs, positioning the brand effectively, and providing quality services that resonate with patients.

What kind of technological projects is the speaker involved in?

The speaker is involved in developing healthcare technology applications, particularly in the vascular field. He also works on digital health initiatives, including tools for managing conditions like varicose veins and diabetes.

How does the speaker view the relationship between healthcare professionals and marketing?

The speaker notes that while healthcare professionals like doctors may have traditionally distanced themselves from marketing, it's increasingly essential for them to understand and engage in business and marketing strategies to ensure the growth and success of their healthcare initiatives.

What are the speaker's views on collaboration within the healthcare and technology sectors?

The speaker believes in the power of collaboration across sectors. He actively engages in networking with other professionals, entrepreneurs, and business organizations to drive forward innovations in healthcare and technology. He also encourages participation in associations and communities to foster growth and share knowledge.