Victoria Care Indonesia Tbk - COMPANY PROFILE (ENGLISH SUBTITLE)

Summary

The video shares the journey of a company founded in the late 90s during an economic downturn. Initially focused on importing cosmetics, the company pivoted to creating its own products using Indonesia’s traditional resources, offering affordable, high-quality alternatives to imports. The company thrives by providing personalized customer service, fostering a fun, creative workspace, and adapting to market needs. With a GMP-certified factory and expanding reach in Asia, they also prioritize CSR and building a loyal, dedicated workforce. Their success story is rooted in passion, trust, and a commitment to both community and innovation.

Takeaways

• 😀 The economic downturn in 1997-1998 pushed many, especially lower-middle-class people, to seek affordable solutions.
• 😀 The idea to create a local product emerged from the challenges of rising import prices, leading to the creation of products based on Indonesia's traditions and natural resources.
• 😀 The goal was to provide high-quality, affordable products that could compete with imported goods and win the hearts of the Indonesian people.
• 😀 Omah Herborist focuses on offering personalized consultations to customers, helping them find products that suit their needs.
• 😀 Customers appreciate being able to see how Herborist products are processed and made with natural ingredients, adding to their sense of comfort and trust.
• 😀 Omah Herborist's success has led to significant popularity, with international tourists, particularly in Bali, recognizing it as a must-visit destination.
• 😀 The company’s young, millennial professional staff contribute fresh ideas, with a modern office environment fostering creativity and productivity.
• 😀 With a joyful and creative work environment, the company believes new ideas and progress are essential for success and innovation.
• 😀 The company expanded by building a certified GMP factory in Semarang and a modern house to meet the growing market demand.
• 😀 Victoria Care has actively participated in social responsibility programs, responding to societal needs and contributing to various regions in Indonesia.
• 😀 The company values its employees as its greatest asset, fostering a culture of trust, loyalty, and productivity within the organization.

Q & A

What challenges did the company face in the late 90s, and how did it overcome them?

In the late 90s, especially in 1997-98, the company faced a significant economic downturn with rising prices for imported goods. This impacted the middle and lower classes the most. To overcome this, the company shifted from distributing imported cosmetics to creating its own products, inspired by Indonesia's rich traditions and natural resources, which offered high quality at affordable prices.

How did the company integrate traditional Indonesian values into its product offerings?

The company leveraged Indonesia's rich cultural heritage and natural resources to create products that resonate with local values. The idea was to produce high-quality, locally made products that could compete with imported brands while maintaining affordability, thus supporting local traditions and sustainability.

What role did customer consultation play in the company's business model?

Customer consultation was integral to the company's approach. At Omah Herborist, the company provided personalized consultations to customers, helping them identify their needs and recommend suitable solutions. This made customers feel that they were taking home a product tailored to their individual requirements.

What makes Omah Herborist's customer experience unique?

Omah Herborist's customer experience is unique because it emphasizes transparency and personalization. Customers not only receive consultations but can also observe the process of how products are made and blended, offering a sense of trust and comfort.

How did the company attract international attention, particularly in Bali?

Omah Herborist gained international attention, especially from tourists in Bali. Many foreign visitors felt it was an essential experience to visit Omah Herborist, helping to establish the brand's international appeal.

How does the company maintain a creative and productive workplace environment?

The company fosters a creative and productive environment by designing its office with an open space layout that reflects contemporary trends. This setup supports a fun and dynamic work culture, encouraging the flow of fresh ideas and innovation.

What steps did the company take to meet growing market demands?

To meet growing market demands, the company built a GMP-certified factory in Semarang and modernized its facilities. These improvements were designed to scale production capacity, supporting both domestic and international market expansion.

What does the company's expansion into Asia and e-commerce signify for its future?

The expansion into Asian markets and the development of e-commerce channels signal the company's ambition to reach a broader, global audience. This strategic move aligns with their goal of making their products accessible worldwide and increasing market share.

How does the company contribute to social causes in Indonesia?

The company actively participates in CSR programs across Indonesia, contributing to various social initiatives. This involvement highlights the company's commitment to giving back to the community and supporting local development.

What is the company's core value regarding employees and teamwork?

The company values its employees as its greatest asset. They emphasize building a loyal, trustworthy, and collaborative workforce. The company believes that fostering a culture of care, productivity, and mutual respect is key to sustaining long-term success.