how to make "f*ck you" money with branded dropshipping

Summary

In this video, Mark explains how to make money with branded dropshipping by focusing on saturated products. Instead of chasing unsaturated products, he recommends targeting proven, validated products and selling them with unique, unsaturated angles. Mark walks through a process of identifying successful products through tools like SimilarWeb, analyzing customer reviews, and using AI to find new selling angles. He emphasizes the importance of creating well-structured sales funnels and offers practical advice on increasing average order value (AOV) through post-purchase upsells. The method is scalable and profitable, ideal for those looking to build a strong dropshipping business.

Takeaways

• 😀 Focus on validated products that are considered 'saturated' (500K+ monthly visitors) rather than searching for unsaturated, untested products.
• 😀 Avoid building basic niche or single-product stores; aim to maximize average order value (AOV) and conversion rate.
• 😀 Identify a saturated product, but approach it with a unique sales angle targeting a different audience than usual.
• 😀 Understand that different customers buy a product for different reasons; focus on finding untapped selling angles.
• 😀 Use tools like SimilarWeb to check a product's monthly traffic to verify if it's validated.
• 😀 Analyze customer reviews on platforms like Amazon to uncover additional selling angles based on real customer feedback.
• 😀 Use AI tools, like ChatGPT, to analyze reviews and identify new angles to sell a product that competitors haven’t fully explored.
• 😀 Develop a direct-response style sales funnel instead of the standard e-commerce product page to improve conversion rates and AOV.
• 😀 Implement a pre-sales page as part of the funnel to build a non-invasive relationship with customers before offering the product.
• 😀 Include upsells, order bumps, and post-purchase offers to increase AOV, and don’t stop after the initial payment capture—opt for a post-purchase upsell strategy.
• 😀 The key to scaling successfully is having a high AOV that allows you to outbid competitors on ads, even as ad costs rise.

Q & A

What is the difference between a saturated product and a validated product in the context of dropshipping?

A saturated product is typically one that has high competition and is widely available in the market, often associated with a large number of visitors and significant ad spend. However, 'validated' is a more accurate term, as it indicates a product that is proven to sell due to its consistent performance and demand, even if it is widely available.

Why does the speaker emphasize not using the term 'unsaturated product'?

The speaker prefers the term 'validated product' over 'unsaturated product,' as 'saturated' is often used by gurus to create a sense of urgency or novelty. 'Validated' more accurately reflects a product that has proven demand and is established in the market.

How does the speaker suggest finding proven products to sell?

The speaker recommends using incognito mode to visit websites like weather.com and exploring their sponsored content, which often promotes validated products. Additionally, using tools like SimilarWeb can help assess the traffic and revenue generated by these products.

What is the concept of an 'unsaturated angle' in dropshipping?

An unsaturated angle involves finding a new or unique way to market a product to a different group of consumers, without relying on the commonly used sales pitches. The goal is to target customers who buy for different reasons, thus differentiating your marketing approach from competitors.

How can product reviews on Amazon help in developing a new marketing angle?

By analyzing product reviews, you can identify different customer motivations and pain points. This information helps in discovering an alternative angle that hasn’t been widely explored by competitors, allowing for a fresh marketing approach.

What specific pain point does the speaker suggest targeting in the example of barefoot shoes?

The speaker suggests targeting neuropathy, a type of foot pain caused by nerve issues, as a new angle for marketing barefoot shoes. This differs from the commonly used weight loss or pain relief angles seen in competitors’ marketing.

Why does the speaker recommend using a funnel-based approach for selling products?

The funnel-based approach allows for a more gradual, relationship-building process with customers, rather than directly pushing for a sale. It also helps increase conversion rates and average order value (AOV) by guiding customers through different stages of content and offers.

What is the difference between a standard Shopify funnel and the 'funnel scaling' approach described?

In a standard Shopify funnel, customers are quickly directed to a product page and then a checkout page, which can result in lower conversion rates. In the funnel scaling approach, the customer is first introduced to a pre-sales page and then a sales page, which focuses on selling outcomes rather than just the product, leading to higher conversions and AOV.

What is the purpose of the 'onetime offer' (OTO) step in the funnel process?

The 'onetime offer' (OTO) step occurs after the customer has made a purchase, offering an additional product or upsell. This step is highly effective in increasing AOV by presenting more value to the customer right after the initial sale.

How does increasing customer consumption time affect conversion rates?

The more time a customer spends engaging with your content (such as ads, pre-sales pages, and sales pages), the more emotionally invested they become in your brand. This increased engagement leads to higher conversion rates as the customer becomes more comfortable with purchasing and the brand itself.