How To Build A BRANDED Shopify Dropshipping Business.

Summary

The video script emphasizes the importance of adapting dropshipping strategies to the modern market, where customers expect professionalism, high-quality products, and excellent customer service. It suggests that success in dropshipping requires significant time and effort to create a branded store. The speaker shares tips for building a successful dropshipping business, focusing on web design, advertisement creatives, supplier selection, customer service, and product customization. The script also highlights the benefits of using platforms like Billow for user-generated content and stresses the need for reliable suppliers and a strong brand identity to achieve long-term sustainability in the e-commerce space.

Takeaways

• 📈 Dropshipping isn't dead, but requires more effort and professionalism than in the past.
• 🕒 Success in dropshipping takes time, with many failing due to giving up after less than a week.
• 🛍️ High-quality dropshipping stores need to offer branded websites, fast shipping, and quality products.
• 💻 Web design is crucial for creating a branded dropshipping store and making a strong first impression.
• 🌐 Custom websites like Blue Cheese Golf and Gymshark stand out due to their unique branding and professional appearance.
• 🎨 Investing in custom code and design on platforms like Shopify can be affordable and significantly improve a store's conversion rate.
• 📹 AD creatives are vital as they are often the first contact point with potential customers and set the tone for brand recognition.
• 🤝 Supplier selection is critical for the backend of dropshipping; a reliable supplier can make or break a business.
• 💬 Excellent customer service is essential to building a strong brand and ensuring customer satisfaction and loyalty.
• 🔧 Customization of products can give a dropshipping store a competitive edge and help establish a unique brand identity.
• 🛒 For beginners, focus on web design, AD creatives, supplier selection, and customer service before customization.

Q & A

What is the speaker's opinion on the current state of dropshipping in 2023?

The speaker believes that traditional dropshipping methods are outdated and that success in 2023 requires a more professional approach, including branded websites, faster shipping times, and quality products.

What is the common reason the speaker finds for people failing at dropshipping?

The speaker finds that many people give up on dropshipping after trying for less than a week, which is not enough time to create a successful, high-quality dropshipping store.

What does the speaker suggest is the key to a successful dropshipping business today?

The speaker suggests that to achieve success in dropshipping, one must invest significant time and effort into creating a branded dropshipping store that offers a professional and customer-focused experience.

What discount offer does the speaker mention for new Shopify users?

The speaker mentions a discount code for new Shopify users that allows them to pay only one dollar for the first three months of building their Shopify store instead of the usual 39 dollars per month.

Who is Bob G. and what achievement is he recognized for in the script?

Bob G. is a student from Ecom remasters who is recognized for achieving over forty-two thousand dollars in USD dropshipping revenue in just one month.

What is the first area the speaker suggests focusing on to build a branded dropshipping store?

The first area the speaker suggests focusing on is web design, which is crucial for creating a branded and professional-looking store that stands out from regular dropshipping stores.

What are some examples of branded websites mentioned in the script?

The script mentions Blue Cheese Golf and Gymshark as examples of branded websites that have a unique layout, custom logos, and a branded feel, which contribute to their success.

How can one get custom code and design elements on their website affordably?

One can get custom code and design elements on their website affordably by hiring freelancers from platforms like Fiverr or Upwork, or by learning to code themselves.

What is the importance of ad creatives in building a branded dropshipping store?

Ad creatives are important as they are often the first point of contact with potential customers and play a role in both cold and warm traffic. They help establish the brand's identity and can significantly impact customer attraction and engagement.

What is the role of supplier selection in building a branded dropshipping store?

Supplier selection is crucial because a reliable supplier ensures that orders are shipped out promptly and correctly, which is essential for maintaining the brand's reputation and customer satisfaction.

What is the significance of customer service in establishing a branded dropshipping store?

Customer service is significant because it conveys to customers that they are important and valued. It can include timely email responses, order tracking assistance, and clear return policies, which contribute to a positive customer experience.

What does the speaker suggest for beginners who are just starting with dropshipping?

The speaker suggests that beginners should focus on steps one through four, which include web design, ad creatives, supplier selection, and customer service, before moving on to product customization.

What is the final step the speaker mentions for creating a branded dropshipping store?

The final step mentioned by the speaker is customization, which involves adding unique features to the product, such as private labeling, custom packaging, or other customizable features that can give a competitive edge.

Outlines

00:00

🛍️ The Evolution and Importance of Branded Drop Shipping

The paragraph discusses the misconception that drop shipping is no longer viable, suggesting that it's not dead but rather requires a more sophisticated approach than in the past. It emphasizes that customers in 2023 expect professionalism, including branded websites, fast shipping, and quality products. The speaker advises that success in drop shipping now demands significant time and effort to establish a branded store. The video promises to cover key areas for building such a store, turning a basic drop shipping operation into a branded business. Additionally, the speaker offers a discount for new Shopify partners and mentions a success story of a student who achieved significant sales in a month, promoting their services at Ecom Remastered for personalized help.

05:01

🎨 Prioritizing Web Design and AD Creatives in Brand Building

This paragraph focuses on the critical role of web design in distinguishing a branded drop shipping store from a generic one. It argues that a well-designed website is one of the most impactful improvements for the business. The speaker provides examples of branded websites like Blue Cheese Golf and Gymshark to illustrate the importance of a unique and professional web presence. They also discuss the affordability of customizing a website through platforms like Fiverr and Upwork, stressing the need for a branded voice in web design. Furthermore, the paragraph highlights the significance of ad creatives as the first point of contact with potential customers, affecting both cold and warm traffic. It emphasizes the importance of creating a strong and engaging first impression through ad consistency and style.

10:02

📦 Supplier Selection and the Role of Customer Service in Branding

The speaker underscores the importance of supplier selection for the backend of a dropshipping business, noting that a reliable supplier is essential for timely order fulfillment. They suggest that a good supplier should act as a business partner, with mutual growth benefits. The paragraph also stresses the significance of customer service in establishing a brand, comparing it to the standards set by top brands like Amazon. The speaker recommends timely email responses, order tracking assistance, and clear return policies as basic yet effective customer service practices. They also suggest using tools like hiring a virtual assistant or adding an FAQ section to improve customer interactions and reduce inbound queries.

🔧 The Power of Customization in Building a Strong Brand

The final paragraph discusses the importance of customization in setting a dropshipping business apart from the competition. It suggests that customization can range from private labeling to creating unique product features based on customer feedback or market research. The speaker shares an anecdote about working with a supplier to develop a product with specific features, emphasizing the value of a supplier who can collaborate closely with you. They argue that offering a customizable product can capture significant market share and establish a strong brand presence. The paragraph concludes by advising beginners to focus on the foundational steps before venturing into customization and encourages viewers to build a sustainable brand for long-term success in e-commerce.

Keywords

💡Drop Shipping

Drop Shipping is a retail fulfillment method where a store does not keep the products it sells in stock. Instead, when a store sells a product using drop shipping, it purchases the item from a third party and has it shipped directly to the customer. In the video's context, the speaker discusses the evolution of drop shipping from a simple retail method to a more sophisticated and branded business model, emphasizing the need for professionalism and quality to succeed in the current market.

💡Branded Drop Shipping Store

A branded drop shipping store is a type of online retail business that not only sells products but also focuses on creating a unique brand identity. This includes having a custom website design, a consistent brand voice, and a strong customer service ethos. The video emphasizes the importance of building a branded store to stand out in a competitive market and to provide a professional image to customers, as opposed to a generic drop shipping model.

💡Web Design

Web design refers to the process of creating the layout, structure, and visual appearance of a website. It is a critical aspect of building a branded drop shipping store because it is often the first impression a customer has of the business. The video script mentions that a well-designed website can significantly impact a customer's perception and the overall success of the store, with examples given of successful branded websites like Blue Cheese Golf and Gymshark.

💡AD Creatives

AD Creatives are the visual and textual content used in advertising campaigns. They are essential for attracting potential customers and making a strong first impression. The video discusses the importance of having high-quality, engaging ad creatives that are consistent with the brand's style and message. This helps in building brand recognition and attracting the right type of customers.

💡User Generated Content (UGC)

User Generated Content refers to any form of content, such as videos, photos, or text, that is created by users rather than the brand itself. In the context of the video, UGC is highlighted as an effective and authentic form of ad creative that resonates with customers. The speaker mentions platforms like Billow, which connect brands with creators to produce UGC that can be used in advertising.

💡Supplier Selection

Supplier selection is the process of choosing the right suppliers or manufacturers to source products from for a drop shipping business. A good supplier is crucial for the success of a branded drop shipping store because they ensure the quality and timely delivery of products. The video script stresses the importance of vetting suppliers and building a relationship with them as partners in the business.

💡Customer Service

Customer service involves the interactions between a company and its customers, aiming to provide assistance, answer queries, and resolve issues. In the video, the speaker highlights the importance of establishing a high level of customer service to meet customer expectations and build trust. This includes timely email responses, order tracking assistance, and clear return policies.

💡Customization

Customization refers to the process of making changes to a product or service to meet specific customer needs or preferences. In the context of the video, product customization is suggested as a way to differentiate a branded drop shipping store from its competitors. Examples given include private labeling, custom packaging, or adding unique features to products in collaboration with suppliers.

💡Brand Recognition

Brand recognition is the extent to which customers are able to identify a product or service by its brand alone. It is an important aspect of building a branded drop shipping store, as it helps to create a loyal customer base and establish a strong market presence. The video script discusses how creating a unique brand identity and offering customized products can enhance brand recognition.

💡Sustainable Business

A sustainable business is one that can maintain its operations over the long term without depleting resources or relying on short-term strategies. In the video, the speaker advocates for building a branded drop shipping store as a sustainable business model, rather than a 'churn and burn' approach that constantly seeks the next winning product without establishing a strong brand or customer base.

Highlights

Dropshipping is not dead if done with modern standards of professionalism and customer service.

Many attempt dropshipping for less than a week and fail to see its potential.

High-quality dropshipping stores require time and effort to establish.

Branded dropshipping stores should have a professional look, fast shipping, and quality products.

Discount code available for new Shopify partners for a reduced monthly fee.

Success story of a student who made over forty-two thousand dollars in a month with dropshipping.

Importance of web design in distinguishing a branded dropshipping store from a regular one.

Examples of successful branded websites like Blue Cheese Golf and Gymshark.

The significance of ad creatives in attracting and engaging potential customers.

User-generated content (UGC) as an effective and authentic form of ad creatives.

Billow as a recommended platform for high-quality UGC content.

The importance of supplier selection and building a relationship for a successful dropshipping business.

Customer service as a key component in establishing a branded dropshipping store.

Customization of products as a strategy to stand out in the dropshipping market.

The value of building a brand within a niche for long-term sustainable growth in dropshipping.

Transcripts

Drop Shipping is dead well maybe if

you're still dropshipping like it's

2016. I've had so many people reach out

to me saying they tried Drop Shipping

and it didn't work at all the first

question that I always ask them is how

long do they try for and more often than

not the response is less than a week

look it's 2023 most customers today look

for a certain level of expertise

professionalism and customer service

this means branded looking websites

faster shipping times and quality

products just to name a few and these

types of high quality drop shipping

stores cannot be created in under a week

the bottom line is if you want the

highest chance of success in Drop

Shipping you need to put in a lot of

time and effort and actually create a

branded Drop Shipping Store in this

video I'm going to cover the areas that

are the most important when building a

branded Drop Shipping Store what we're

going to be doing is really turning your

old run-of-the-mill Drop Shipping Store

into a branded Drop Shipping business

make sure you're paying attention if you

really want to build a sustainable

business before we get into all of that

there are two things that I want to

mention the first thing is that if

you're new to Shopify and you're opening

up a brand new website being a Shopify

partner I can give you a discount code

that'll be only one dollar for the first

three months of building your Shopify

store so instead of paying 39 for the

month you're gonna be paying one dollar

it's a fantastic deal I don't know how

long it's going on for so make sure to

take advantage of that I'll have a link

Down Below in the description and the

second thing I wanted to mention was

give me a big shout out to student Bob G

from Ecom remasters he hit over forty

two thousand dollars in USD Drop

Shipping in just one month Bob I'm so

glad he kept pushing forward and looking

for many more months to come and seemed

to be a really scary business if you

want to be like Bob and you're looking

for more personalized help from me and

my team at Econ remastered make sure to

check out our website see all the

services that we provide and if you like

what we got going on then make sure to

book an application call to see if it's

a right fit for you and right fit for us

all that will be down below in the

description all right now let's break

down the areas and Drop Shipping that

you need to focus on to build a veranda

Drop Shipping Store the first thing is

probably the most obvious in its web

design web design is the most obvious

outward facing difference between a

branded Drop Shipping Store and a

regular run-of-the-mill Drop Shipping

Store that doesn't really make any sales

but it's arguably one of the most

impactful improvements that you can make

in this business they say first

impressions are everything and that's

pretty much the first thing that they

see when they come onto your website is

your landing page and how it built so

you better have it looking in fantastic

shape now I pulled up a couple great

examples of really branded websites that

are not just built on a regular Shopify

theme thrown up with ugly looking colors

all that stuff right one of them is what

I talk about a lot it's blue cheese golf

I really like this brand I really like

where they took the brand I really like

their colorways everything looks custom

it's a different type of layout that you

see on most Shopify stores and it just

looks overall really really branded they

have their custom logos done everywhere

they've got great looking videos and

gifts I mean this is insane right here

with this like Rangefinder overall just

a fantastic website and they built all

of us using Shopify so it's very very

doable another great one is what

everyone really talks about in the Drop

Shipping space where gymshark kind of

took over and became this big business

starting off Drop Shipping and now it's

this massive massive athletic clothing

company but you can see the same themes

and elements going on their website it

looks like a real website it looks like

Nike it looks very very branded and

custom now let's take a look at what

Drop Shipping websites pretty much

everyone sends me to look at here we go

Galaxy Light Speed print one leggings

like a terrible title of the product

four people are watching this right now

I mean that's not true you see this

format on so many websites and Shopify

drop Tree stores yeah it looks decently

clean and it's fine to test products on

but it doesn't have that branded feel

does have that branded voice like a

Bluetooth golf the brand voice is really

showing through here of you know

elegance and a new generation of golfers

and new tools that are coming out it's

just different right and that's a

perfect example what I mean by

reinvesting into your website and

building it and making it more custom

now you're probably thinking that's

great but these websites are probably

professionally done they probably have

massive budgets but the truth is you can

actually get some custom code and custom

things on your website for a lot cheaper

than you think you can go on websites

like Fiverr upwork or if you want to

take on the task you can do it yourself

and learn how to code but if you don't

want to you can find a lot of great

Freelancers that can do a lot of this

work and make it look really really

pretty they won't cost that much but the

thing is you're gonna have to work with

revisions you're also gonna have to find

the right people to have the right skill

set sort of like an interview process

because you kind of are hiring them as a

freelance developer so if you can spend

the time interviewing and talking to

people and seeing what you can come up

with and it's definitely worth it and it

will really really improve your website

and your conversion rate now the second

thing that I want to talk about in

building a really branded website is AD

creatives ad creatives are usually the

first Contact point with a potential

customer they play a role in both cold

and warm traffic if you're retargeting

this is the true first impression of

your brand or your website I know like

the first impression is the landing page

sometimes but really The Advocate it was

when they first hear about your brand or

first see it and you have to remember

with both organic and paid traffic

they're not really wanting to see your

ad it's being shown to them and they're

not you know consenting to it

essentially so I think building a really

strong and engaging ad creative is very

important low quality ad creatives are

going to lead to low quality customers

less clicks higher cpms Etc in terms of

building a branded Drop Shipping Store

add consistency and add style are

extremely important you know the exact

Vibe of an Apple commercial or a Nike

commercial before they even say the

brand at the end of it right they all

have this certain look this these

certain features or certain design

elements that you know that's Apple it's

sleek it looks like this I know it's

going to be an iPhone at the end of the

commercial that's because it keeps in

the same style and it's very

recognizable it's almost like brand

recognition but with ads now your ad

creatives don't all have to be million

dollar Productions like apple or Nike

especially in the area that we're in

right now with the rise of EGC content

and for those of you that don't know

ugc content is user generated content

pretty much anything taken on like your

regular iPhone or kind of like a selfie

Style video where people are talking

into the camera it's a more authentic

feel people really resonate with it

right now and some of the best

performing ugc content advertisements

come from actors or actresses or

influencers or creators generating this

content for your brand to use this type

of content is a lot easier to actually

get than you might be thinking you don't

just send a million people DMS on

Instagram or Tick Tock trying to get

them to review your product or make EVC

content for you and that's one of my

favorite ugc ad platform comes into play

which is Billow I recommend Billow to

all of my students in econ remastered

they just deliver such high quality

content and they really vet their actors

and actresses and not only that I mean

they work with some of the biggest

brands like Harry's Rory Parker and

Nestle lips they work with these brands

for a reason it's just high quality

content it's easy it's fairly cheap so

for example if you're looking for ugc

Content that's going to you know

resonate with 40 plus year old women in

the skin care industry that are might

have skin care problems or are an

influencer in that industry you can find

this on below all I do is go over to

creators and you look through all the

creators you can look through Cosmetics

consumer goods health and wellness

fitness and you get to watch a preview

of another ad that they've done before

see if you like the way that they speak

their style what their lighting looks

like what their setup is how many jobs

that they've done before you can pretty

much just vet them through here which is

really nice and then when you decide to

hire one you just click on hire me for

your next video takes you to this page a

couple different pricing tiers there's

the video ad just straightforward you

can also get a package for tick tock

shorts and reels if you want

multi-purpose and you can also do an

honest review where you literally just

send them the product and they will do

an honest review for you so it could be

good could be bad but most likely it's

going to be like medium to good another

great thing about it is you get two

revisions so when they come back with

the ad I feel like I need that changed

or you said that a little funny or

that's not really what I meant two

revisions so they send it back again and

you can really perfect the ad and they

choose the number of videos that you

want three videos by three creators uh

15 seconds 30 seconds or 60 seconds full

portrait landscape the style that you

want right you want it for reels do you

want it for YouTube ads or do you want

it one to one square for all the

Facebook Square posts that we still have

and then you can do in-house services

like subtitles logo and all that stuff

included so you can basically curate it

to what exactly your business and brand

needs and then when you're done they

send it over to you and you get the

final copy and you love it you can then

repurpose it chop it up use it for tick

tock Instagram reels you can run it for

paid traffic it doesn't really matter

it's your content you paid for it you

can use it as many times or as little

times as you want test different ad

variations you really get the whole

package and you can really use it a lot

I really can't emphasize enough the

quality that Billow provides it's such a

good service and when you're really busy

it's pretty great to Outsource this type

of content especially if you don't want

to put your face behind your brand I

personally trust below a lot I do truly

recommend it to pretty much everyone I

speak to that's looking for ad creatives

and if you want to use them with a

discount I do have a link Down Below in

the description you can type in code

Austin and you will get a discount on

your order now the next piece that you

need to be focusing on to build this

branded drop should be a story that

we're all looking for you need to be

focusing on your supplier selection A

supplier is more on the back end of your

dropshipping business but nonetheless

it's still very very important to a

brand if you have a bad supplier you

literally cannot run your business you

can't ship out orders maybe they forget

they'll refund you maybe it arrives two

three months four months late whatever

it is if you have a bad supplier it's

going to kill your business you need

someone who's a reliable quick has a

dedicated team working for them and

overall being a partner with you rather

than someone that's just trying to get a

quick buck off of you and what I mean by

that is a good supplier should act as a

partner in your business because if you

grow your business then they grow their

business as well and this is probably

one of the hardest questions is how do

you get in touch with a good supplier or

an agent well there's not exactly a good

answer there's not one website that just

has a bunch of different suppliers well

there is it's AliExpress there's zendrop

there's CJ Drop Shipping there's a bunch

of these websites out there but the

thing is that you have to do is spend

some time actually vetting these

suppliers communicating with them asking

them questions are they manufactured or

are they a forwarder this is going to

take a lot of time but trust me once you

start getting orders it's really going

to help you it pretty much removes any

headache in regards to supply you don't

want to wake up one day with 150 orders

on your store and have no way to fulfill

them you don't want to make the mistake

of picking a random supplier from

AliExpress that you've never talked to

before and sending them you know two

thousand dollars in cash and hope they

send it out and your customer to

delegate man and get refunded you need

to vet your supplier you need to build

that relationship I do have a full video

going into more depth about suppliers on

my channel so make sure to check that

out after now the next piece of building

a branded Drop Shipping Store is

customer service think about how

important reviews interaction with

workers in general customer service are

at some of your favorite places this can

be either in person or online all the

top brands today have established a

certain level of customer service and

experience and nowadays consumers have

pretty much deemed that as the bare

minimum Amazon for example if you can't

find your package you say it's missing

they're going to refund you or send you

a new one your car is in the dealership

service center because something

happened to it they're going to give you

a loaner car that you could use for the

week now I'm not saying as a small

business owner that you have to eat all

these extra costs to keep up with

customer service but what I'm saying is

that your brand needs to convey that the

customers are important and you do care

about them and you care that they're

doing business with you this is as

simple as replying to emails on time

helping customers track their orders

offering a return policy just being in

communication with them you would be

surprised well probably not that

surprised of how poorly some drop

shipping stores run their customer

service it really doesn't take that much

to stand out and a solution could be as

simple as hiring a VA to help a customer

service or even taking a little step of

adding an FAQ section that gets sent out

to people once they made the purchase it

could include things like how to use the

product how to track your order it's

going to help the customers feel like

they're important and it's going to

reduce the amount of inbounding queries

that you get in your emails and the next

step you need to take to build a branded

dropshipping store rather than just a

regular one is customization and when I

say customization and referring to the

product and this could be as simple as

private labeling your product or it can

be as simple as even adding custom

packaging or if you want to take it a

step even further you can add

customizable features to your product so

if you've been selling it in a certain

Niche for a really long time and you

really have learned the market of what

people want to see out of the features

of the product or if you get any

responses saying yeah your product's

nice but I wish it had X Y and Z for

example if you're selling a beauty

product and someone replies you're like

yeah it's a great product I love using

it but I wish I had this I wish I had

automatic shut off or whatever it is you

could take those ideas or come up with

an idea on your own and work with your

supplier to make these features actually

happen and have a customizable product

and this is where a really good supplier

comes into play for example me and my

friend were working on this product that

we wanted to sell and never came to

fruition but the product solved a

problem it was made of only silicone and

I sent the dimensions over to my

supplier and I said hey I need to do

this I need to have this feature can you

make this anyway reached out to a bunch

of manufacturers in the injection

molding area and he said yeah we can do

it it's going to have to have this so

you're going to need this special tool

you're gonna have to have a minimum

order quantity of this and we ended up

not going with the project but my point

is if you have a feature or something

that you want to create it's a really

really great benefit to have a supplier

that can reach out to other

manufacturers and help you the liaison

and partner with you so then they can

get the product made for you and then

they can ship it out for you as well if

you are able to successfully do this

with the supplier or a product that's

already selling while in the market and

you just add your own customizable

features this is going to allow you to

take a lot of the market share and

really establish your brand name in the

industry it's also going to give you a

huge advantage over your competition

because they don't have that special

feature that you have or at least not

yet until they start replicating it but

hopefully you can solve that by having

some sort of patent and if not then

you're the first one that did it and

they know your brand and your brand

recognition is really strong that's the

last step in making a branded

dropshipping store rather than just a

regular Drop Shipping Store if you're a

beginner you're just starting off you

don't have any orders yet I really want

you to focus on steps one through four

first before going to any customization

if you guys like this video it's a

little bit different than my normal

regular videos for beginning Drop

Shipping it's going a little bit more in

depth and Ecom in general in brand

building which is what I want to focus

on and we preach at e-commerce Master

because we want to build businesses with

long-term sustainable growth they can

potentially exit in the future we don't

want to just have churn and burn Drop

Shipping Store is always searching for

that next winning product it's a

headache it's stressful you don't really

know how much money you're going to make

the next month it's so much better to

stick within a niche or build a brand to

drop should we store because I'm sure

like me you want to be in the econ space

for a long time so I hope you guys

enjoyed this video If You did leave a

comment down below if you want to see

more videos like this or what kind of

video you want to see next alright guys

as always thanks for watching and I'll

see you next time