$4,578,508.32 with Branded Dropshipping - just copy me

Summary

The speaker shares his method for achieving $4.5 million in revenue through e-commerce and dropshipping, focusing on a long-term branded strategy. He details how he built and sold a $3.5 million store over three years, emphasizing the importance of branding for equity and scalability. He discusses finding evergreen niches, sub-niches, and using tools like Google Trends and shopify analytics to identify profitable products. The speaker also covers strategies for branding products, such as Scandinavian designed sofas, and leveraging Facebook and Google ads for marketing. He invites viewers to join his team for one-on-one guidance.

Takeaways

• 📈 The speaker achieved $4.5 million in revenue through Ecom and Drop Shipping, selling a branded Drop Shipping store for a significant sum.
• 🏢 The business model involves long-term branding and Drop Shipping strategy, which is more sustainable than short-term tactics.
• 💼 The importance of building brand equity is highlighted, as it increases the sellability and value of the business.
• 🌐 The use of Facebook and Google platforms is crucial for building brand equity and driving consistent sales.
• 🔍 The process of finding profitable niches involves researching Google Trends and identifying high search volume, evergreen niches.
• 🛋️ The speaker chose the sub-niche of 'buul sofas' within home decor, due to its high average order value and growing search volume.
• 🌐 The strategy includes targeting specific countries like the USA, UK, and Germany where there's a high demand for the product.
• 📊 The speaker emphasizes the use of tools like shop Hunter to gauge a competitor's revenue and performance.
• 🚚 The challenge of shipping high-ticket items like sofas is addressed, and the importance of having a reliable supplier with good return policies is mentioned.
• 🎨 The branding strategy involves creating a unique image and angle, such as 'Scandinavian designed buul sofas', to stand out in the market.
• 📐 The method involves starting with a curated catalog that fits the brand image and then scaling up as the business grows.

Q & A

What is the total revenue achieved by the speaker's e-commerce store before selling it?

The speaker's e-commerce store achieved a total revenue of $3.5 million before it was sold.

What is the significance of building a long-term branded Drop Shipping business?

Building a long-term branded Drop Shipping business is significant because it is sustainable, reliable, and can be sold for a high multiple of its yearly profit, thus creating a valuable asset.

Why is it important to focus on a niche when building a Drop Shipping business?

Focusing on a niche is important because it allows for specialization, which can lead to higher average order values (AOV), better customer trust, and a more defined target audience.

How does the speaker define a 'branded' e-commerce store?

The speaker defines a 'branded' e-commerce store as one that has a distinct identity, a specific niche, and a consistent presence in the market, which can be scaled over time to acquire market share.

What is the role of Google and Facebook platforms in building brand equity for an e-commerce store?

Google and Facebook platforms play a crucial role in building brand equity by providing avenues for targeted advertising, which can increase brand awareness and customer trust.

What is the potential profit multiple for selling a branded Drop Shipping Store?

The potential profit multiple for selling a branded Drop Shipping Store can range from 2 to 5x depending on the products and the sale price of the yearly profit.

What is the significance of the 'Arctic Chora' example provided in the script?

The 'Arctic Chora' example is significant because it illustrates a successful long-term Drop Shipping business model in the home decor niche, which the speaker uses to demonstrate the effectiveness of niche and sub-niche strategy.

Why are high-ticket products important in the context of Drop Shipping?

High-ticket products are important in Drop Shipping because they can lead to higher profit margins and allow for better negotiation with suppliers on shipping, returns, and product quality.

How does the speaker suggest finding and selecting products for a Drop Shipping store?

The speaker suggests finding and selecting products by identifying trending sub-niches with high search volumes and buying intent, and then sourcing products that fit the brand image and niche.

What is the importance of having a good relationship with suppliers in Drop Shipping?

Having a good relationship with suppliers is crucial for Drop Shipping because it ensures better shipping rates, faster shipping times, improved return policies, and overall better customer experience for high-ticket items.

How does the speaker recommend promoting products on Google and Facebook for a Drop Shipping store?

The speaker recommends using image ads with text offers that highlight the brand, the trending product, and the specialization of the store to promote products on Google and Facebook.

Outlines

00:00

📈 E-commerce Success: Branded Drop Shipping Strategy

The speaker shares their experience in building and selling a branded Drop Shipping business that achieved $4.5 million in revenue. They emphasize the importance of branding and long-term strategy over short-term gains. The business model focused on high-ticket home decor items within an evergreen niche, ensuring sustainability. The speaker discusses the process of finding profitable products, scaling the business, and building brand equity for a sellable asset. They also mention the use of Facebook and Google platforms for brand building and the potential for high returns on investment through the sale of a branded Ecom store.

05:00

🛋️ Niching Down for Profitability: The Sofa Sub-Niche

The speaker delves into the strategy of sub-niching within the home decor industry, using sofas as a case study. They highlight the importance of selecting evergreen niches with high average order values and strong market demand. The speaker discusses the use of tools like Google Trends to identify trending products and the potential of AI-generated images for marketing. They also stress the need for a strong supplier relationship to manage high-ticket items and the importance of branding to establish a specialist image in the market.

10:01

🚚 Overcoming Shipping Challenges with Strategic Sourcing

The speaker addresses the challenges of shipping high-ticket items like sofas and the importance of having reliable suppliers. They discuss the benefits of having suppliers with local warehouses to manage returns and reshipments more efficiently. The focus is on creating a curated catalog that aligns with the brand image, using AI tools to enhance product images and present them in a Scandinavian design theme. The speaker outlines the advertising strategy involving image ads on Facebook and Google, leveraging the brand, trending search terms, and specialist positioning to attract customers.

Keywords

💡Ecom and Drop Shipping

Ecom, short for e-commerce, refers to the buying and selling of goods or services using the internet, while drop shipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product using drop shipping, it purchases the item from a third party and has it shipped directly to the customer. In the video, the speaker discusses achieving significant revenue through a combination of e-commerce and drop shipping, specifically by branding and scaling a drop shipping business over the long term.

💡Branded Drop Shipping

Branded drop shipping is a strategy where a business not only sells products but also builds a brand around them. This involves creating a unique identity, often through branding, marketing, and customer service, to differentiate the business from competitors. The video emphasizes the importance of branding in drop shipping to create a sustainable and sellable business, as opposed to a short-term, high-turnover model.

💡Evergreen Niche

An evergreen niche is a market segment that remains consistently popular and in demand over time, rather than being subject to rapid changes in trends. In the context of the video, the speaker identifies home decor as an evergreen niche because it is a consistent market with enduring consumer interest, making it a reliable foundation for a long-term business.

💡Sub Niching

Sub niching is the process of focusing on a specific segment within a broader market niche. The video describes how the speaker took a general home decor store and narrowed it down to a sub niche of sofas, specifically 'buul' sofas, to create a more targeted and specialized brand. This strategy allows for a more focused marketing approach and can lead to higher customer loyalty and brand recognition.

💡Brand Equity

Brand equity refers to the value a company gains from a product or service due to its brand name, reputation, and the ability to command premium prices. In the video, the speaker discusses the importance of building brand equity in e-commerce, as it can significantly increase the business's value and make it more attractive for a potential sale or buyout.

💡High Ticket Products

High ticket products are items that are sold at a higher price point compared to average products. In the video, the speaker mentions selling high ticket products within the home decor industry, such as sofas, which can command prices in the range of thousands of dollars. These products can lead to higher profit margins and are a key part of the long-term branded drop shipping strategy discussed.

💡Google Trends

Google Trends is a tool that analyzes the popularity of search queries in Google Search across various regions and languages. In the video, the speaker uses Google Trends to identify growing search volumes for specific products, such as 'buul' sofas, to determine market demand and potential profitability, which is a crucial step in selecting products for a drop shipping business.

💡Conversion Rate

The conversion rate is the percentage of visitors to a website who take a desired action, such as making a purchase. The video script mentions a hypothetical conversion rate of half a percent for 'buul' sofas, illustrating how the speaker calculates potential sales volume based on search traffic and conversion rates to estimate the revenue potential of a product.

💡Supplier Relationships

Supplier relationships are the connections a business has with the companies that provide the products it sells. In the context of the video, the speaker emphasizes the importance of having strong relationships with suppliers to secure better rates, shipping times, and return policies for high ticket items. These relationships are critical for the success of a drop shipping business, especially when dealing with expensive or large products like sofas.

💡Image Ads

Image ads are a form of online advertising that uses images to promote products or services. The video describes how the speaker utilized image ads, often sourced from AliExpress or generated using AI tools, to market their drop shipping products. These ads were effective because they were cost-efficient to produce and could be tailored to highlight the brand and product features, leading to successful ad campaigns.

Highlights

Achieved $4.5 million in revenue through Ecom and Drop Shipping.

Sold a Drop Shipping store that did $3.5 million in revenue.

Emphasizes long-term branded Drop Shipping strategy for business sustainability.

Brand Equity is crucial for selling Ecom businesses at a high valuation.

Using Facebook and Google platforms to build brand Equity.

Scaling up and crashing is not a sustainable business model.

The importance of having a consistent and reliable business model.

Branded Drop Shipping stores can be sold for 2 to 5x yearly profit.

Aim for consistent growth over two years before selling the brand.

Demonstrates the process of finding and branding a profitable niche product.

Case study of Arctic Chora, a successful Drop Shipping store in home decor.

Niche down into a specific category within an evergreen niche for higher profitability.

Using Google Trends to identify high search volume and buying intent.

The strategy of branding products as Scandinavian designed for a unique market position.

Importance of having a solid relationship with suppliers for high-ticket items.

Utilizing AI tools to generate professional images for marketing.

Running image ads on Facebook and Google for cost-effective marketing.

The success of the method is demonstrated by achieving a $200,000 month in revenue.

Offers to work one-on-one with the team and access to their network of suppliers.

Transcripts

all right boys I'm giving the method

away you can just copy me I'm going to

explain how we've done $4.5 million with

Ecom and Drop Shipping specifically I'm

going to be talking about the business I

built and sold over the last 3 years so

that store specifically did about $3.5

million and then we exited it so it was

a long-term branded Drop Shipping

strategy sounds like buzzwords but

that's what it is and it worked because

if you're able to sell a company it

means it's official right it's a legit

business if someone wants to give you

multiple multiple multiple six figures

close to seven figures for a buyout the

business is good right and I achieved

that so I'm going to explain exactly

I've got a similar store as close as I

can come to cuz it's in our contract I

can't give things away but as similar as

I can come to the same exact method I

did to do this I'm going to give you how

I basically branded the product which is

super important how I branded the

product how I gave it like a good chance

of actually being profitable so it's

like sub nich and a niche I would go

through it in the video and I'm explain

and show you how I sort of am sure of

finding these products and the process

of scaling Etc all of that I'm going to

give you everything with a quick rant

showing you the tools showing you the

example of everything you need to know

also on the screen obviously this is a

new brand that we working with close to

a million dollar now it's exactly the

same method so after we sold the brand

we've been working on this one as well

close to a million doll already with

exactly the same method this has Equity

value so it's sellable right this is the

goal yes you can do pumping up Ecom

stores Drop Shipping but you're always

going to be chasing your tail if you

scale up and crash and you got to find

new products and constantly find new

stores you're always going to be chasing

your tail you're always going to be

spending loads of cash on brand new

stores which you're just not what you

want it's not consistent it's not

reliable and it's not longterm and you

also don't build brand Equity you need

to be using Facebook and Google

platforms to build brand Equity to be

able to sell them there's way more

profit in selling an Ecom brand than

actually just scaling right so you can

get like a 2 to four 2 to 5x depending

on the products on the sale price of

yearly profit so let's say you did

$500,000 profit in a year on a Drop

Shipping Store that was branded you

could sell it between 1 to 1.5 M which

is crazy so you could do that over the

space of 2 years ideally when you're

building a long-term brand you need to

get to the 2-year Mark with consistent

growth and then you can sell it so yeah

in this video I'm going to explain

everything I've got a really good

example probably too good actually I've

gone through the process I've found all

the key indicators of which I think

would make it a good store to start and

it's the same process and Method I

followed exactly the same for this store

as well so yeah boys quickly if you

resonate with my message of long-term

branded Drop Shipping you want to build

something more sustainable I know people

throw the word around branded I actually

did a full video describing what branded

is it's different objectives and it's

how present the Ecom store basically and

the product type it's how you scale it

over time to acquire market share have a

good team Etc so it's a different type

of objective based Drop Shipping because

everything's the same it's all

e-commerce right so if you resonate with

that and you want to work with our team

you can see we're doing consistent

results I've got another two stores

we're doing on the back end obviously

this is the biggest one we are working

on together but yeah we've got another

two stores on the back end we got a lot

going on Q4 is coming up we are busy if

you want to be a part of our team and

work with us one to one you can book a

call below also guys the story I want

about doing doing $3.5 million in

revenue and selling it if you need proof

of that you can flip through my earliest

videos and you can go through it like

we're doing 15K days

$7,000 days which is like $45,000 I

think that was one of our biggest days

$45,000 in a day we did $100,000 in 5

days and just consistently breaking the

barriers one of our biggest profit

months for that store was like $160 to

$170,000 profit in a single month

because it was long-term branded Drop

Shipping so you can see all the videos

my old videos if you need proof

obviously some people won't believe it

but that's a matter of the fact it is

just a reality obviously you can see

we're doing it again with this store

right here and we should hit a $200,000

month this month on this store which is

pretty nutty boom you $145,000 this

month so far so yeah we should hit

$200,000 so let's get into the video

I've got a really good example website

that I'm going to show you this is

exactly what we did so I found a pretty

good example of what we did and I'm

going to break it down to give you the

methods this is a website called Arctic

chore they've been going for ages is

they've been Drop Shipping for as long

as I know and yes it probably doesn't

look like it but this is a Drop Shipping

Store they sell all sorts of home decor

and today we're going to be looking at

sofas for key reasons so let's talk

about niching and sub niching so this is

exactly what I did for my $3.5 Million

store that I sold the reason why this

works so longterm it's an evergreen

Niche home decor it's always there look

at the prices of these products ,000 to

5,000 like they're ridiculously

expensive this is pretty much what I was

doing as well I was selling higher

ticket products with an evergreen niche

in the home decor industry people are

always looking to buy and decorate their

homes especially people with money they

want to spend a lot of money if you look

at Google Trends you'll always see

people are always buying home deor kids

it's never going to go away unless

there's a Black Swan event so yeah this

store has been running for years and

they consistently scale so if you plug

this into shop Hunter obviously one of

the key things is we want to see what

their revenue is so they' done $300,000

this month to be honest that's quite low

I thought they we doing a bit more but

it's still really good numbers $300,000

is still a big month and in the past

year these guys have definitely done

close to a million doll months for sure

and in Q4 they will definitely be doing

a million dollar months if you can get

their products on discount you're

definitely buying it this store has been

going for years okay I'm talking like at

least 6 years that is long-term and

sustainability imagine building a

business that produces you close to

$100,000 profit per am for 6 years

that's a business you can sell it right

rather than a pump and dump store you

run for three months with a $20 aov

product the reality is it's not going to

sustain you it's not going to build the

life that you want that's the reality

you want to build a business so we using

chop Hunter because I want to understand

and prove to you these guys are making

decent money the other thing is when

you're trying to find products to build

a brand around and A Drop Shipping Store

you need to check the competitor's

numbers so shop Hunter as a tool I use

it's like I would say 80% accurate take

it with a pinch of salt but it's going

to give you a key indicator of how much

revenue the stores are doing so from

this $300,000 this store is doing well

now we know this competitor is doing

well now we can get into niches of the

sub Niche also boys if you want to

download this app we got 20% off

discount code in the description you can

do that but if you want to create a

brand that has more chance of succeeding

you need to find competitors you need to

sub Niche their Evergreen Niche okay

what do I mean by that so Artic chore is

a home decor retail shop this is exactly

what I did for my store but I Niche down

into a specific category of goods and

then gave it a different marketing angle

so Artic CH they're a hondor brand they

sell all the products so how are we

going to become more profitable chances

if we just start in a store so we take

their massive catalog we take a section

of their catalog and we Rebrand put it

into a niche store specifically for

those goods which targets a smaller

audience and as we expand we can build

the catalog but when we're starting off

we want to be a specialist in a niche

that's going to give you more chances of

success this is exactly what I did so

another key thing as well why these

niches are so good like look at these

image ads they're all from AliExpress as

well as now you can use AI tools to

basically generate these images

obviously they've got multiple products

but today I want to look at sofas sofas

are dope the aovs on this are mad

another key indicator if you get good

Google Trends or good Google search

volume there's something and there's

definitely money to be made like big

money especially in the USA UK Germany

these sofas and images look sick and

they're all AI generated I'm pretty sure

and this is exactly what we were doing

so our website was built like this we

had images like this but it looks

professional it looks high-end okay and

I've decided I'm going to take the sub

niche of sofas from this home decor

brand why because number one I checked

shop Hunter the results are good okay

the storees doing well now we want to

take a sub Niche and brand a store

around this big store Target A specific

group of customers what is the Next Step

why have I chosen sofas okay so I wanted

to have a little look at Google Trends

so exploding topics basically does that

and I'm basically looking like what

search volumes are doing the best in

home decor so I've gone to explaining

topics home decor and basically look at

growth for the past 5 years and I was

like boom bual sofas this looks good

what is buul sers so they're getting

22,000 search volume per month they did

last month in August imagine that's

22,000 visits on Google in just the USA

so obviously there multiple countries

you can for like these sorts of sofas so

I searched up what buul is it's

basically like this like these bubble

sofas let's have a look at a little

calculation so 22,000 people let's say

half a percent of people are converting

that's 110 of these sofas being sold a

month in the us alone and that's a

terrible conversion rate okay half a

percent of 22,000 visits it's not a good

conversion rate of interested search SEO

buyers right so let's say the average

order value of these sofas is it's

probably around $2,000 or £2,000 so

that's £220,000 which if you put into

Dollars it's around $280,000 worth of

Revenue on what this Google Trends

exploding topics is telling you right

now just for the USA alone it breaks

down as well where people have being

searching for this and where like where

the volume's come in and where the the

interest is okay this is a market we can

take so we've gone from Evergreen Niche

to becoming a specialist in a certain

specific sub Niche and then we can brand

it okay so how can we create a store

that is branded like this so what we're

going to do obviously this store sells

everything now we're going to sell buul

sofas but do you know what we're going

to do we're going to add a Twist so

we're going to call them and brand them

as Scandinavian designed bual sofas so

we would build a store based around

these sofas with an aov of ,000 to 5,000

we're going to choose the best images

the best quality content we're going to

Brand them as a Scandinavian designed

sofas so we're giving it a brand image

it's a Evergreen Niche we're creating a

sub Niche and we're specialists in the

group because we just sell these sofas

that's how we're going to start off and

why are we specialist because we are

creating Scandinavian design bu sfers

and we know the search volume and

there's buying intent because there's

22,000 people searching for this per

month so how are we going to attack the

market we build the website we find the

products for AliExpress we're literally

having a quick browse on AliExpress and

yeah there's already sofas ideally what

we would do so we have five to six

suppliers in our private Network that

you can book a call of us below if you

want to join but basically the process

would be so what is the brand

Scandinavian design sofas and we're

going to focus on the bual design

because that's what's trending that

means we can promote the products on

Google ads and Facebook ads will

definitely get way more interest it's a

key in Ator what's the next step we need

to find suppliers that can provide the

products what is the issue with sofas is

shipping obviously shipping's a

nightmare because these products are

high tickets so you need a good supplier

we have five suppliers that can provide

products in this Niche and they're going

to give you better rates okay than

you're going to get on AliExpress better

shipping times better return policy and

you want to make sure the supplier can

provide like a good return system for

you because that's the problem with high

ticket that's why a lot of people can't

do this method or use or sell High

ticket products because they haven't got

a solid relationship with a supplier

where they get cheaper Goods quick Shi

shiing good packaging and good returns

if there's issues so that's what you

need to sort out and some of our

suppliers actually have warehouses in

the USA if you join our group you can

get access to these we got warehouses in

China and USA which means let's say you

get a return for $5,000 we can ship it

back to the USA which is going to be a

lot better and then you can ship it back

out as a returning order from the USA

which can be a lot better cuz a customer

can't reship a sofa back to China it's

just not going to work logistically okay

so what is the key thing now is creating

a core selection of catalog to suit the

buul and Scandinavian design cuz when

you're presenting these products online

you need to hand select the images that

look cool so now you can use AI tools to

generate these Scandinavian interior

designs and then present the buul sofas

and that is your brand image you're

using an evergreen Niche you turn into a

sub Niche and then You' got the

Scandinavian designed angle which makes

it different and unique right so you can

stand out and you have more chance of

selling because you're a specialist with

Scandinavian design sers so that is

exactly the method we did so what I did

took a home decor brand took a sub nich

and I branded it in a different way and

sold it to a different group of people

and that was the store I scaled to $3.5

million and actually exited with so the

key goal now is to find and curate a

catalog that works okay so the products

also are part of The Branding and how

you select the products because what

you're selling is who you are and that's

who you target so if you have a group of

products that all fit a similar Niche

and design that's the type of customers

that going to be W to be buying from you

and you look like a specialist you got

to think why the hell is anyone going to

spend $5,000 of you for a product if

you're not specialist you need to give

the customer a reason to trust you this

website I've seen from a Facebook ad or

a Google ad we can trust them okay

because they're a specialist in their

field if you were just selling

everything Next To None it was really

poorly designed and the website wasn't

good they're probably not going to buy

for you so that's why I take ever green

Niche sub Niche Rebrand it that is the

long-term method you build the website

what do you do number one obviously we

saw the Google search traffic was good

we can start running Google ads and the

next step is to start running Facebook

ads the beauty of this you can just run

image ads so you scour the internet

AliExpress provide good images as well

as AI tools right now you can generate

like mid Journey you can generate images

good enough to sell for Facebook ads the

ads that perform the best for my Drop

Shipping brand that are sold were image

ads off AliExpress believe it or not no

joke so there's tools you can use

obviously you can use mid journey to

generate the images and you can use mid

Journey where you plug in these

AliExpress images and you reup them

there's also tools like let's enhanced.

you can make the images better and more

realistic and it sells well so the

structure we did was image ad with text

offer and we just tested different text

and offer and we promoted the Des and

The Branding so we would promotee

Scandinavian designed bual sofas number

one we hit the Brandon number two we hit

the trend search that people know about

and number three we hit okay we're a

specialist in this group and you put all

this sort of text on the image ads to

sell them the beauty is it's so easy and

cheap to find these images not going to

cost you anything you can download them

from AliExpress you can generate them

from Ai and you already have ads to test

simply get cber and put cool fonts and

texts and offers onto the images as well

as Google you do the same they're just

product images and you start by doing

search ads and shopping ads to find the

traffic cuz we already know the bual

search term people are buying from it

okay that is basically the method I did

to build this long-term brand of store

if you want to work with us get access

to our suppliers and work with me and my

team feel free to book a call peace and

love