Cookie Consent Form Implementation in Adobe Launch

Summary

In this video tutorial, Andre Asatru teaches viewers how to implement a cookie consent form on a website, focusing on how to manage tracking tags based on user consent. He explains three types of consent forms: informational, opt-out, and opt-in, with a detailed walkthrough of how to configure and implement the form using a free tool. The tutorial also covers integrating the form into a site through a tag management system, ensuring tags are only activated when consent is given. The session is part of a premium course on advanced tag management using Adobe Launch.

Takeaways

• 😀 The video provides a guide on how to implement a cookie consent form on a website using a tag management solution (Launch by Adobe).
• 😀 Three types of cookie consent forms are explained: informational, opt-out, and opt-in, each with different user options and compliance requirements.
• 😀 Informational cookie consent forms only allow visitors to agree to the use of cookies without any option to opt-out.
• 😀 Opt-out forms allow visitors to choose whether to decline cookies after being informed that the site uses them, requiring tracking tags to be disabled if they opt out.
• 😀 Opt-in forms by default disable cookies and tracking, requiring explicit consent from the visitor to activate tracking tags.
• 😀 The tutorial focuses on creating an opt-in cookie consent form, which offers more complex implementation logic compared to other types.
• 😀 A free, open-source tool is introduced for generating a cookie consent form, which offers customization options for layout, colors, and compliance types.
• 😀 The script for the cookie consent form is generated by the tool and includes references to CSS and JavaScript libraries that must be hosted either on a third-party server or on your own.
• 😀 Security concerns are addressed, with a recommendation to host the libraries locally for better control over the code and security.
• 😀 After configuring the consent form, the video walks through the process of embedding the code in Adobe Launch and setting up custom rules to trigger the form's appearance and behavior on the site.
• 😀 The video explains how cookies are set based on user interaction with the consent form (either 'allow' or 'deny'), and how these cookies can be used to control tag firing based on consent.

Q & A

What is the main focus of this video training?

The video focuses on teaching viewers how to implement a cookie consent form on a website and how to fire tags or track actions based on the visitor's consent to the usage of cookies.

What are the three types of cookie consent forms mentioned in the script?

The three types of cookie consent forms are: 1) Informational, where visitors can only agree to the cookies; 2) Opt-out, where visitors can agree or decline the use of cookies; and 3) Opt-in, where cookies are not used unless the visitor explicitly agrees.

What is the difference between 'Opt-out' and 'Opt-in' cookie consent forms?

'Opt-out' means the site uses cookies by default, and visitors can either accept or decline. If declined, tags are disabled. 'Opt-in' means cookies are not used unless the visitor agrees to their usage, and tracking starts only after consent.

Why does the speaker prefer not to store the CSS and JavaScript libraries on a third-party server?

The speaker prefers not to store the libraries on a third-party server because they want full control over the code and its security, avoiding reliance on external servers where the code could change without their knowledge.

How can you configure a cookie consent form using the tool demonstrated in the video?

You can configure the cookie consent form by visiting a specific website that offers an open-source version of the form. The website provides a wizard that allows you to customize the form's design, layout, colors, and compliance type.

What is the purpose of setting the 'order' in a tag management system when implementing the cookie consent form?

The purpose of setting the 'order' is to ensure that the libraries (CSS and JavaScript) are loaded as early as possible. This is important because the cookies' usage depends on whether the visitor agrees, so the form should be displayed as soon as possible.

How does the cookie consent form track whether the visitor agrees or declines cookie usage?

The form tracks the visitor's decision by setting a technical cookie. If the visitor accepts, the cookie stores the value 'allow'; if declined, it stores the value 'deny'. This cookie helps determine whether tags related to cookies can be triggered.

What happens when a visitor clicks on the 'Decline' link in the cookie consent form?

When the 'Decline' link is clicked, a cookie with the value 'deny' is set, which indicates that the visitor does not want to allow cookies for tracking purposes. As a result, tracking tags will be disabled.

How does the speaker demonstrate the process of implementing the cookie consent form in the video?

The speaker demonstrates the implementation by showing how to configure the cookie consent form on a website using a tag management system. This involves adding the CSS and JavaScript libraries and writing custom code to display the form and handle the user's decision.

What additional features or configurations can be added to the cookie consent form?

The cookie consent form can be further customized by adding more parameters, such as different compliance types or custom actions. These configurations allow more control over how the form appears and how it functions, depending on the site's requirements.