Google Tag Manager | Google Tag Manager Tutorial 2020 | Google Tag Manager Setup | Simplilearn

Summary

In this informative webinar, Rob Sanders introduces Google Tag Manager (GTM), a powerful tool for tracking user interactions on websites. He explains how GTM allows users to add tracking codes for various platforms without developer intervention, enhancing marketing efficiency. Sanders outlines the benefits of GTM, including its ability to manage tags, triggers, and variables, and emphasizes its ease of use, version control, and high security. The webinar also covers the setup process for GTM and how to create and publish tags, ensuring users can effectively track website interactivity.

Takeaways

• 😀 Google Tag Manager (GTM) is a tool that helps track user interactions on a website beyond just page views.
• 🛍️ It's particularly useful for e-commerce websites to understand how users engage with various interactive elements like videos, downloads, and chat functions.
• 📌 Tags in GTM are small pieces of JavaScript code or tracking pixels that collect data on website activities.
• 🔄 GTM allows marketers to quickly update tracking codes without needing to rely on web developers for every small change, streamlining the process.
• 🚀 GTM is beneficial for launching campaigns as it enables the swift implementation of tracking for things like form submissions on landing pages.
• 🧩 GTM operates with a 'container' concept, which is a repository for all the tags placed on a website, simplifying management and deployment.
• 🔑 The structure of GTM involves tags, triggers, and variables, which work together to manage when and how tracking codes are executed on a website.
• 🔍 GTM provides versioning control, allowing users to roll back to previous versions of tags if an update doesn't work as expected.
• 🔒 GTM offers high security with different permission levels for users, ensuring that only authorized personnel can make changes to the tags.
• 🆓 Google Tag Manager is a free tool with no limit on the number of tags that can be added, making it scalable for any size of website.
• 🔄 The GTM preview mode allows users to test how tags will fire on a website before publishing the changes, ensuring everything works as intended.

Q & A

What is Google Tag Manager (GTM) and why is it useful for website owners?

Google Tag Manager (GTM) is a free tool that allows website owners to quickly and easily add tracking and marketing tags to their website without requiring additional coding from web developers. It is useful for tracking user interactions on a website beyond just page views, such as clicks, form submissions, video plays, and more, and for quickly deploying tags to support marketing campaigns.

How does GTM help with tracking interactivity on a website?

GTM helps track interactivity by allowing users to place JavaScript code, known as tags, on their website to collect information on various user actions like video play, form submissions, and chat interactions. These tags send data to third-party tools, providing insights into how users interact with the website's features.

What is a tag in the context of Google Tag Manager?

In the context of Google Tag Manager, a tag is a snippet of JavaScript code that is placed on a webpage to collect information about user interactions, such as page views, clicks, and other events. Tags are managed within GTM and can be used to send this data to various marketing and analytics platforms.

Can you explain the concept of a container in Google Tag Manager?

A container in Google Tag Manager is a piece of code that is placed on a website. It acts as a 'toy box' where all the tags related to tracking and marketing are stored and managed. When a container is set up for a website, it allows GTM to control the firing of tags and collect data from user interactions.

Why might a marketer want to bypass their web developer when updating tags on a website?

A marketer might want to bypass their web developer when updating tags to expedite the process, especially when quick turnaround is needed for marketing campaigns. Coordinating with a developer for every small update can be time-consuming and may not align with the marketer's campaign timelines.

What are some benefits of using Google Tag Manager for marketers?

Some benefits of using GTM for marketers include the ability to quickly deploy and update tracking codes without developer intervention, central management of all tracking tags, versioning control for tracking changes and rollback if needed, and the capability to test and deploy JavaScript codes more efficiently.

How does Google Tag Manager help with event tracking on a website?

Google Tag Manager helps with event tracking by allowing users to set up tags that trigger based on specific user actions or events, such as clicking a button, playing a video, or submitting a form. These tags can then send data to analytics platforms, providing detailed insights into user behavior on the website.

What is the significance of versioning control in Google Tag Manager?

Versioning control in GTM allows users to manage different iterations of their tags and tracking setup. It enables them to roll back to a previous version if an update causes issues, ensuring stability and providing a safety net for testing new tags or configurations.

How can someone get started with Google Tag Manager?

To get started with GTM, one needs to create an account at tagmanager.google.com, set up a container for their website or app, and then place the provided GTM code on every page of their site. After this, they can begin adding tags, setting triggers, and defining variables to start tracking user interactions.

What is the Google Tag Assistant and how does it help with Google Tag Manager?

The Google Tag Assistant is a Chrome browser extension that helps users confirm whether Google Tag Manager and its associated tags are firing correctly on a website. It provides a way to debug and verify the implementation of GTM, ensuring that tracking is working as expected.