Facebook Ads: Create Ad Or Use Existing Post? Here's How To Know Which One To Use

Summary

This video explains the key differences between creating a brand new Facebook ad versus using an existing post for your ad content. The presenter, Kevin, outlines the pros and cons of both options and provides guidance on when to choose one over the other. Using an existing post allows page followers and targeted audiences to see the ad, while creating a new ad ensures that only the targeted audience sees it. The video also highlights Facebook's strategies for limiting organic reach and encouraging paid promotion.

Takeaways

• 📈 Setting up a Facebook ad involves deciding whether to create a new ad or use an existing post, and each option has its pros and cons.
• 🏡 This video focuses on helping real estate agents generate more leads, set more appointments, and close more transactions.
• 🎯 The key difference between creating an ad and using an existing post is the audience: an existing post reaches both your page followers and targeted ad audience, while a new ad only reaches the people you're targeting.
• 📊 Facebook limits the organic reach of posts to encourage you to spend more money on ads for greater visibility.
• 🖼️ Using an existing post as ad content allows both your followers and ad-targeted audience to see the post, splitting the reach between organic and paid viewers.
• 🛠️ If you have an offer or message for a specific audience, creating a new ad without posting it on your page ensures only the targeted audience will see it.
• 💻 The ad setup process allows you to select media, add text, and customize the content for both post-based ads and newly created ads.
• 🔗 You can include a call-to-action (CTA) button, such as 'Learn More,' to drive traffic to your website directly from the ad.
• 👍 Using a post-based ad boosts visibility with your existing followers, while creating a new ad targets only the selected audience without public visibility on your page.
• 📹 The video offers further resources like a two-hour Facebook master class and marketing services to help real estate agents grow their business and generate leads.

Q & A

What is the main difference between creating a new Facebook ad and using an existing post?

The main difference is who will see the content. When you use an existing post, both your page followers and the people you are targeting with the ad can see it. If you create a new ad, only the people you are targeting with the ad will see it.

When should you use an existing post for a Facebook ad?

You should use an existing post if you want both your page followers and your targeted audience to see the ad content. This option is useful if you want to reach a broader audience, including those who already engage with your page.

Why would someone choose to create a new ad instead of using an existing post?

Creating a new ad is better when you want only the people you're targeting with the ad to see the content. This is useful if you are running a special offer or targeting a specific audience and don't want your current followers to see it.

What is the benefit of using Facebook ads to boost the visibility of a post?

Using Facebook ads boosts the visibility of a post because Facebook limits the organic reach of posts to a small percentage of your page followers. Paying for ads ensures that a larger audience, including both followers and targeted users, sees the content.

How can you select an existing post to use as an ad?

To use an existing post as an ad, select the 'Use Existing Post' option in the ad setup. You will then choose the page and the post you want to use from a list of your page's content.

What is an example of when you would not want to use an existing post for a Facebook ad?

An example would be if you are offering a special discount or promotion to new clients only. You wouldn’t want your current followers to see the offer, so you would create a new ad targeting only the new audience.

What is the purpose of adding a call-to-action button in a Facebook ad?

The purpose of a call-to-action button is to encourage the viewer to take a specific action, such as visiting a website, learning more, or making a purchase. It helps guide users to the next step after seeing the ad.

Can you customize the text and media used in a new Facebook ad?

Yes, when creating a new ad, you can fully customize the text, images, or videos. The text appears between your page title and the media, and you can include as much information as necessary.

How does Facebook limit the visibility of organic posts on a business page?

Facebook limits the visibility of organic posts by showing them to only a small percentage of your page followers. This encourages businesses to pay for ads if they want more of their audience, or new viewers, to see their content.

What additional resources does the video provide for viewers interested in Facebook ads?

The video offers a link to a free two-hour Facebook Masters Class that breaks down the entire process of generating leads, setting appointments, and closing transactions through Facebook ads.