L’Oréal Paris: True Match (Director's Cut)

Summary

The True Match Foundation campaign celebrates the diversity of beauty with 23 shades, empowering individuals to embrace their unique skin tones. The script shares personal stories of people from different backgrounds, including Italian, Maltese, North African, Austrian, and English, as they discover the right foundation shade for the first time. These experiences highlight the transformative impact of finding the right shade, fostering confidence, and enabling self-expression. The campaign emphasizes that beauty has many faces and everyone deserves to feel included, with True Match being a key tool to enhance their natural beauty.

Takeaways

• 😀 Makeup and foundation should be inclusive of all skin tones and types.
• 😀 The speaker shares their journey of finding the right makeup products for their pale, porcelain skin.
• 😀 The speaker emphasizes the importance of feeling confident when wearing the right foundation shade.
• 😀 Foundation is described as a confidence booster and a tool for self-expression, not a means to hide.
• 😀 The True Match foundation line now includes 23 shades to better match a wider range of UK skin tones.
• 😀 The introduction of 23 shades of True Match foundation is seen as a significant step in inclusivity within the beauty industry.
• 😀 The speaker mentions struggling with the lack of suitable makeup products during their upbringing.
• 😀 Beauty is described as having many faces, suggesting that it's diverse and shouldn't be limited to a single standard.
• 😀 The True Match foundation has become a personal tool for the speaker, helping them to feel more authentic and true to themselves.
• 😀 The narrative focuses on overcoming struggles and finding confidence through the right beauty products.
• 😀 The closing message reinforces the idea that everyone deserves to feel valued and confident, no matter their skin tone.

Q & A

What is the main theme of the script?

The main theme of the script is about embracing individuality and diversity in beauty. It focuses on the struggles and empowerment of finding the right makeup shades, particularly foundation, and how it helps people feel more confident and true to themselves.

What challenges did Katie face when growing up regarding makeup?

Katie faced the challenge of having porcelain skin and not being able to find makeup products suited to her skin tone. She struggled with using the wrong products and couldn't find a foundation that matched her pale skin until later in life.

Why is foundation described as a 'confidence blanket'?

Foundation is described as a 'confidence blanket' because it gives individuals the comfort and security of feeling more confident in their appearance. It allows them to feel vibrant and free from the frustration of trying to match their skin tone with makeup.

How does the variety of 23 shades in True Match foundation help people?

The 23 shades in True Match foundation make people feel more included by offering a wider range of options that match a variety of skin tones. This inclusivity ensures that more people can find the right shade for their complexion.

What personal transformation did Gary experience regarding makeup?

Gary experienced a personal transformation by embracing who he truly is. He struggled with finding a foundation that matched his skin tone and, in the process, was trying to be someone he wasn’t. Ultimately, he learned to feel more confident in his own skin.

Why is makeup described as a 'piece of equipment' in the script?

Makeup, particularly foundation, is described as a 'piece of equipment' because it is not used to hide one's true self but to enhance and express one's natural beauty. It helps individuals feel more authentic and confident.

What does the script suggest about beauty?

The script suggests that beauty does not have a single definition or appearance. It is diverse and can take many forms, and makeup should be accessible to all, not just a luxury for a select few.

What impact does the True Match foundation have on individuals' lives according to the script?

True Match foundation has a positive impact on individuals' lives by allowing them to feel more confident and true to themselves. It removes the stress of trying to find the right shade, making life simpler and helping people embrace their authentic beauty.

What does 'True Match' symbolize in the context of the script?

'True Match' symbolizes the foundation’s ability to perfectly match a wide variety of skin tones, enabling individuals to find a product that reflects their true selves. It highlights the importance of inclusivity in the beauty industry.

What is the significance of the statement 'we are all worth it' at the end of the script?

The statement 'we are all worth it' emphasizes the message of self-worth and inclusivity. It reinforces the idea that everyone deserves to feel confident and beautiful, no matter their skin tone or background.