LAUNCH VIDEO: Wearified New Age Neutrals Eyeshadow Palette

Summary

In this video, the creator expresses deep gratitude for the support of her small beauty brand, which consists of a four-person team. She celebrates their third anniversary, sharing the brand's recent successes, including winning prestigious beauty awards in India. The highlight of the video is the launch of the brand’s first eyeshadow palette, 'Verified New Age Neutrals.' She discusses the journey of developing this product, its shades, and versatility for all skin tones. The palette offers five matte and four shimmer shades, designed for daily use and special occasions. Pre-orders are available with a special launch discount.

Takeaways

• 🎉 The brand has completed 3 years as of October 1st and is run by a small team of four people, including the CEO (the speaker) and COO (her husband).
• 🏆 They have won two prestigious awards: the L Beauty Award for the IRL Paris filter airbrush powder and the Gradia India Beauty Superstars Award for the Step Zero primer.
• 🌟 Step Zero is an anti-pollution, blurring cream with sunscreen that protects against dust, pollution, and blue light.
• 👁️ The brand is launching its very first eyeshadow palette, which has been in development for nearly three years.
• 💄 The palette is called 'Verified New Age Neutrals' and features five matte shades and four shimmer/metallic shades, designed to be versatile and suitable for medium to deep skin tones.
• 🌈 Matte shades in an eyeshadow palette are crucial because they serve as daily go-to shades, while shimmers and metallics are used for special occasions.
• 🖤 The palette includes a matte black shade, which the creator believes is essential for creating versatile looks like smoky eyes or smudged liners.
• 🎨 The palette has nine shades, including Browns, Nudes, a pink shimmer, and metallics, making it a complete neutral palette for various skin tones.
• 💼 The compact packaging includes a high-quality mirror, and the palette is designed to be travel-friendly with enough product for daily use.
• 🛒 The palette is launching at a discounted price of $9.99, available for pre-order on their website, with the option to bundle it with four eyeshadow brushes.

Q & A

What is the main topic of the video?

The main topic of the video is the launch of the brand Verified's first-ever eyeshadow palette called 'New Age Neutrals.' The speaker also discusses milestones the brand has achieved over the last three years.

How many people are part of the core team at Verified?

The core team at Verified consists of four people, including the speaker and her husband, who serves as the COO. They also have two additional team members working in the packing and cleaning departments.

What are the two major awards that Verified has won?

Verified has won two major awards: the L Beauty Award for their product IRL Paris Filter Airbrush Powder, and the Grazia India Beauty Superstars Award for the best primer for their product Step Zero.

What is Step Zero, and what are its benefits?

Step Zero is an anti-pollution blurring cream that contains sunscreen. It protects the skin from pollution, dust, dirt, and blue light while also blurring imperfections.

Why did the speaker find it challenging to launch an eyeshadow palette?

The speaker found launching an eyeshadow palette challenging because developing matte shades (which she considers the backbone of any palette) to perfection took time. The matte shades had to be versatile for daily use, while shimmer and metallic shades were easier to develop.

What are the key features of the New Age Neutrals eyeshadow palette?

The New Age Neutrals palette contains nine shades, including five matte shades and four shimmer/metallic shades. It is designed to suit a wide range of skin tones, particularly medium to deep complexions. The palette also includes a black shade for versatile looks like smokey eyes.

What was the speaker's goal with the shade selection in the palette?

The speaker's goal was to create a neutral palette with shades that complement each other. Each shade can be used in combination with the shades next to it, making it easy for users to pair colors for different looks.

What special features does the palette packaging offer?

The palette comes in a sleek, compact design with a velvet matte black mono carton. It includes a foam-lined interior for protection and a full-sized mirror. The shade names are printed on the back of the palette for easy reference.

What price will the eyeshadow palette be launched at, and why is it discounted?

The eyeshadow palette will be launched at a discounted price of 999 INR, compared to its MRP of 1099 INR. This discount is for the initial batch, which is micro-batched to support Verified as a small business.

Where can customers purchase the New Age Neutrals palette?

Customers can purchase the New Age Neutrals palette through the Verified website. Initially, it will be available exclusively there before being sold on third-party platforms at a later date.