▸▸ How Does Business Intelligence Work? // Muhammad Adrian💡GO-LEARN

Summary

In this video, Adrian, Head of Driver Growth and Performance at GO-JEK, explains the role of Business Intelligence (BI) in helping companies make strategic decisions through data analysis. He highlights the distinction between BI, which focuses on analyzing past data, and Data Science, which predicts future trends. Adrian details how BI at GO-JEK supports various business functions, shares key principles for success in BI, and outlines the essential skills needed, including business acumen, statistical knowledge, and technical expertise. Resources for learning BI, such as books and blogs, are also recommended for aspiring professionals.

Takeaways

• 😀 Business Intelligence (BI) is a function that processes and analyzes data to provide useful insights for strategic decision-making in business.
• 😀 BI focuses on retrospective analysis, helping businesses understand why events happened based on past data.
• 😀 Data Science is more predictive, focusing on future events and helping businesses anticipate outcomes before they occur.
• 😀 At GO-JEK, BI supports various business functions like operations, drivers, customers, and products (e.g., GO-PAY, GO-MART).
• 😀 BI at GO-JEK ensures the smooth functioning of the infrastructure, from data collection to processing and reporting.
• 😀 The Driver Growth and Performance team uses historical data to forecast future demand and ensure adequate resource allocation.
• 😀 To excel in BI, it is crucial to ask the right business questions to solve real business problems.
• 😀 Gathering the correct and relevant data is key to producing meaningful insights for decision-makers.
• 😀 BI professionals should treat analytics results as products, ensuring insights are user-friendly for business users.
• 😀 Streamlining and scaling the BI process is vital for delivering timely insights and meeting business needs effectively.
• 😀 Essential skills for BI professionals include business knowledge, mathematical and statistical expertise, and strong technical skills (programming).

Q & A

What is Business Intelligence (BI)?

Business Intelligence is a function in business that collects, processes, and manages data to convert it into useful information and insights, enabling business users to make strategic decisions.

How does Business Intelligence differ from Data Science?

While both BI and Data Science involve data analysis, BI focuses on retrospective analysis to understand past trends and make improvements, while Data Science is more predictive, helping to forecast future events and outcomes.

Can you explain the analogy between BI and Data Science using the office lateness example?

BI would analyze why you were late by looking at past data, such as transportation choices and routes taken. Data Science, on the other hand, would predict the best route and transportation to use to avoid being late in the future.

How does Business Intelligence work at GO-JEK?

At GO-JEK, BI is divided into teams focusing on different business functions like drivers, customers, and products. The BI core ensures the infrastructure works smoothly, enabling accurate data processing and timely reporting.

What are some of the key principles to be good at Business Intelligence?

Key principles include asking the right business questions, obtaining relevant data, treating analytics results as products, and ensuring that the BI process is streamlined and scalable for efficiency.

What skills should someone working in Business Intelligence have?

A BI professional should have business skills to understand how businesses operate, knowledge of mathematics and statistics for data analysis, and technical abilities, including programming skills to process data effectively.

How does a BI team determine the number of offers needed for a month’s demand?

The team analyzes historical data such as the number of customers, their order patterns, and how often drivers are online. This data helps them forecast and determine the necessary supply of offers for each city and time.

What is the importance of asking the right business questions in BI?

Asking the right questions is crucial because it ensures that the BI team focuses on solving the right problems and provides relevant insights. Without clear questions, the analysis might not lead to actionable answers.

What is meant by treating analytics products as products in BI?

Treating analytics products as products means ensuring that the results of BI analysis are accessible and easy to use for business users, allowing them to make informed strategic decisions based on the insights.

Where can one learn more about Business Intelligence?

Resources to learn more about BI include articles, books, online courses (both paid and free), and blogs. One recommended blog is the GO-JEK Data Blog, which shares insights generated by BI at GO-JEK.