Strategi Operasi Dalam Sebuah Lingkungan Global | MANAJEMEN OPERASI

Summary

In this educational video, Berlin Tina Permatasari discusses global business strategies, focusing on why companies become global. Key reasons include cost efficiency, better supply chain management, and access to new markets. The video explores different types of global companies, such as multinational and transnational corporations, and emphasizes the importance of cultural awareness and product design for success. It also covers strategic management decisions, including cost leadership, differentiation, and responsiveness. Ultimately, the video highlights the need for operational managers to align global strategies to achieve competitive advantage in a rapidly changing world.

Takeaways

• 😀 Companies become global for cost efficiency by selecting locations with low labor costs and leveraging trade agreements like WTO, Nafta, and APEC.
• 😀 Improving supply chain management by positioning facilities in resource-rich countries helps optimize operations.
• 😀 Offering better products to meet the diverse preferences and needs of global consumers is crucial for international success.
• 😀 Expanding into new markets, especially those that are less saturated, helps companies grow beyond their home country.
• 😀 Collaborating internationally and learning from other countries helps companies improve their operations and innovation.
• 😀 Attracting and retaining global talent by providing career opportunities and fostering a global workforce is key to company growth.
• 😀 Types of global companies include international businesses, multinational corporations, transnational corporations, and global organizations.
• 😀 Global operational characteristics involve designing facilities, products, and supply chains for international markets.
• 😀 Strategic considerations for global operations include adjusting product designs to cultural differences, integrating technology, and analyzing location factors.
• 😀 A strong global strategy requires clear missions, competitive advantages like differentiation and cost leadership, and constant responsiveness to market needs.
• 😀 Ten key operational decisions for companies to focus on include product design, quality, processes, location, layout, scheduling, human resources, supply chain, inventory, and maintenance.

Q & A

What are some key reasons that companies decide to become global?

Companies become global for several reasons, including cost efficiency, access to new markets, improved supply chain management, better product offerings, learning and innovation opportunities, and the ability to attract and retain global talent.

How do trade agreements like WTO and NAFTA contribute to a company’s global strategy?

Trade agreements such as WTO, NAFTA, and APEC help companies reduce tariffs, making it easier and more cost-effective to trade internationally, thus facilitating their global expansion.

What types of global companies exist and what distinguishes them?

There are four types of global companies: International businesses, which are involved in international trade or investment; multinational corporations, which operate in multiple countries with facilities in more than one nation; transnational corporations, which manage operations across borders with decentralized control; and global organizations, which offer standardized products across different countries.

What is the importance of cultural sensitivity in global operations?

Cultural sensitivity is crucial in global operations because it helps businesses adapt their products, marketing, and operations to fit the cultural norms and preferences of different countries, ensuring better market acceptance and operational success.

How does technology impact global operations strategy?

Technology, especially information and communication technology, helps businesses integrate and manage global operations more effectively by facilitating real-time communication, data sharing, and coordination between global teams.

What are the three main strategic approaches to gaining competitive advantage?

The three main strategic approaches for gaining competitive advantage are differentiation (offering unique products or services), cost leadership (providing products at lower costs while maintaining quality), and quick response (ensuring timely delivery and flexible scheduling).

What role does location analysis play in a global strategy?

Location analysis is essential for global operations, as companies must evaluate factors like economic stability, labor availability, infrastructure, and government stability to choose the best countries for their operations.

What are the ten key decisions in global operations management?

The ten key decisions in global operations management include product design, quality control, process management, location selection, layout design, scheduling, human resources management, supply chain management, inventory control, and maintenance.

What is the purpose of SWOT analysis in global strategy development?

SWOT analysis helps companies assess their strengths, weaknesses, opportunities, and threats in a global context. This analysis aids in identifying areas of improvement and market opportunities, enabling businesses to devise more effective strategies.

How should a company align its operations strategy with other business functions?

A company should ensure that its operations strategy is integrated with other functions like marketing, finance, and human resources. For example, operational decisions such as production scheduling must consider marketing trends and financial resources to ensure alignment with overall business objectives.