Pengantar Bisnis “Bisnis Global“ (Kelompok 5)

Summary

This video discusses the concept of global business, focusing on the factors driving international trade and the challenges companies face when expanding globally. Key factors include technological advancements, market saturation, competitive advantages, and government support. The video also highlights strategies such as exporting, franchising, and product adaptation. It covers the opportunities global business offers, such as access to larger markets and cost efficiencies, alongside challenges like regulatory differences, currency fluctuations, and cultural preferences. Finally, the legal frameworks governing both domestic and international trade are explored, emphasizing the importance of strategic adaptation for global success.

Takeaways

• 😀 Global business allows companies to expand their market beyond domestic borders, aiming for wider international reach.
• 😀 Advancements in technology, such as the internet and social media, play a significant role in facilitating international business by reaching customers worldwide.
• 😀 E-commerce has revolutionized global transactions, making it easier and more efficient for companies to sell products internationally.
• 😀 Global competition is intensified by innovations, improved technologies, and lower production costs, giving companies a competitive edge.
• 😀 Governments support global business through trade policies, free trade agreements, and tax incentives, which help companies navigate international markets.
• 😀 Export strategy is one approach for global business, focusing on selling products to other countries without altering operational systems.
• 😀 Franchising and licensing allow companies to expand by permitting others to use their brand or business model in exchange for royalties.
• 😀 Global business opens up opportunities to access larger markets, produce goods more efficiently, and reduce risks by diversifying into various international markets.
• 😀 Challenges in global business include navigating different regulatory policies, fluctuating currency values, cultural differences, and political instability in foreign markets.
• 😀 International trade laws and agreements, such as WTO, GATT, and regional free trade agreements, regulate global business practices and ensure smoother cross-border transactions.

Q & A

What is the main topic of the presentation?

The main topic of the presentation is international business, focusing on the concept of global trade, its driving factors, strategies, opportunities, challenges, and relevant laws.

What are the four factors driving global business?

The four driving factors of global business are: 1) Technological advancement, 2) Market saturation, 3) Competitive advantages, and 4) Government support and trade policies.

How does technological advancement impact global business?

Technological advancements facilitate global business by improving communication and reducing operational costs. Internet and social media allow companies to reach international markets, while e-commerce accelerates cross-border transactions.

Why do companies seek to enter global markets?

Companies seek to enter global markets to expand their customer base, increase sales, mitigate risks from domestic economic crises, and explore new growth opportunities.

What is the role of government support in global business?

Government support plays a significant role in global business by creating favorable trade policies, establishing free trade agreements (such as ASEAN or NAFTA), and providing incentives like tax cuts and subsidies to attract foreign investments.

What are some strategies companies use to expand globally?

Some common strategies for global expansion include exporting products to other countries, franchising and licensing business models, adapting products and packaging to local markets, and entering joint ventures or partnerships.

What opportunities does global business offer companies?

Global business offers opportunities such as access to broader markets, production cost efficiency, and risk diversification. By operating in multiple countries, businesses can mitigate losses from economic downturns in specific regions.

What are some challenges companies face when operating globally?

The challenges in global business include differences in regulations and trade policies, currency fluctuations, cultural differences, and political and economic instability in certain regions.

What is the importance of understanding international laws in global business?

Understanding international laws is crucial for global business as they regulate trade agreements, taxation, investment policies, and dispute resolution. Companies must comply with both domestic and international legal frameworks to avoid penalties and ensure smooth operations.

What is the role of the World Trade Organization (WTO) in global business?

The WTO plays a key role in global business by overseeing international trade rules and agreements, ensuring that trade flows smoothly and fairly between nations, and providing mechanisms for resolving trade disputes.