Kampoeng Jamoe Organic (KADO)

Summary

The video showcases PT Martina Berto Tbk’s Green Area initiative, a 10-hectare land transformed from barren soil into a thriving hub for cultivating over 6,000 plant species, including medicinal and aromatic plants. With efforts in sustainability, organic farming, and CSR, the project promotes green beauty, education, and culture. Key initiatives include organic farming training, eco-friendly production, and empowering women through jamu-based communities. The upcoming Green Factory will produce traditional medicine while minimizing environmental impact. PT Martina Berto’s commitment to sustainability earned them recognition as a top global leader in corporate responsibility.

Takeaways

• 😀 Green Area PT Martina Berto Tbk is situated on a 10-hectare plot of land that was originally barren and lacking in nutrients.
• 😀 It took 5 years to improve the land's condition, including creating water reservoirs for better water supply.
• 😀 The company started planting over 6,000 to 7,000 species of medicinal, cosmetic, and aromatic plants collected from across Indonesia.
• 😀 After extensive acclimatization, 3 hectares of land became fertile, and the 'Kampung Jamu Organik Kado Marta Tilaar' was established.
• 😀 The initiative is part of the company's CSR efforts, which focus on four pillars: Beauty Green, Beauty Education, Beauty Culture, and Empowering Women.
• 😀 'Beauty Green' encourages the community to embrace nature through the use of medicinal plants to improve health and beauty while reducing dependency on costly chemical treatments.
• 😀 'Beauty Education' includes training programs for people of all ages, from children learning about herbal remedies to organic farming for farmers across Indonesia.
• 😀 'Beauty Culture' emphasizes the philosophical and cultural significance of plants, like the lotus flower, which symbolizes beauty and resilience in women.
• 😀 Empowering women includes forming community centers where women can create herbal products, compost, and crafts to generate income.
• 😀 The company plans to build a traditional medicine factory that follows eco-friendly principles, focusing on sustainable practices like solar panels and energy-efficient machinery.

Q & A

What is the main focus of PT Martina Berto Tbk's Green Area initiative?

The main focus of PT Martina Berto Tbk's Green Area initiative is the development of a sustainable and organic farming project on a 10-hectare land that was initially marginal and infertile. This initiative includes cultivating medicinal, cosmetic, and aromatic plants sourced from various regions of Indonesia.

How long did it take to improve the soil conditions for planting?

It took 5 years, starting from 1995, to improve the soil conditions, focusing on maintaining a high-quality water supply through the creation of water pockets.

What is the significance of Kampung Jamu Organic Kado?

Kampung Jamu Organic Kado is a crucial part of the initiative, where 3 hectares of land have been successfully restored and are used to cultivate over 650 plant species. This initiative contributes significantly to the development of Corporate Social Responsibility (CSR) programs for PT Martina Berto Tbk.

What are the four pillars of PT Martina Berto Tbk’s CSR programs?

The four pillars of PT Martina Berto Tbk's CSR programs are Beauty Green, Beauty Education, Beauty Culture, and Empowering Women.

How does the Beauty Green pillar contribute to environmental conservation?

The Beauty Green pillar encourages society to appreciate nature by promoting the use of medicinal plants. This effort aims to empower communities in maintaining their health and beauty while helping reduce the reliance on expensive chemical treatments.

What role does the Beauty Education pillar play in society?

The Beauty Education pillar provides holistic education through training in herbal medicine, organic farming, and the proper use of medicinal plants. These programs are designed to empower people, from children to farmers across Indonesia, by teaching them about sustainable practices and health.

What cultural aspects are emphasized in the Beauty Culture pillar?

The Beauty Culture pillar emphasizes the wisdom of Eastern culture, highlighting the philosophical and medicinal benefits of plants like the lotus, which symbolizes beauty, resilience, and well-being. The lotus, for example, is known to contain alkaloids, flavonoids, and tannins that have health benefits for women.

How does the Empowering Women pillar support community development?

The Empowering Women pillar focuses on creating a women’s community education center. This center helps women learn how to make herbal products, utilize waste materials to create compost and crafts, and generate additional income, contributing to their economic independence.

What are the goals for the development of the traditional medicine factory?

The traditional medicine factory is planned to follow the Good Manufacturing Practices (CPOTB) and aims to produce a wide range of traditional medicines, such as liquid medicines, powders, capsules, and soaps, with an estimated production capacity of 269 tons.

How is PT Martina Berto Tbk’s Green Factory designed to be environmentally friendly?

The Green Factory adheres to sustainable practices, including minimizing the use of non-renewable energy, utilizing production waste for plant maintenance, and incorporating energy-saving measures like solar panels and efficient lighting. This approach also aims to provide oxygen and absorb carbon dioxide from the surrounding area.