Kisah Inspiratif Rifqi, Pantang Menyerah di Tengah Keterbatasan

Summary

Rifki Suprapto, originally from Bantul, Yogyakarta, shares his inspiring journey from being a lecturer to becoming an entrepreneur after recovering from a stroke. Motivated by his desire to support his family, he ventured into the snack food industry, offering products like petek crispy fish, bakso ikan, and pink melinjo. Despite facing challenges in funding and competition, Rifki's dedication to product quality and perseverance helped his business grow. His goal is to build a multinational brand, and his message to others is to never give up, as success is achievable through hard work and determination.

Takeaways

• 😀 Rifki Suprapto is from Bantul Yogyakarta and was previously a lecturer at SBY before becoming an entrepreneur.
• 😀 He started his business after recovering from a stroke in 2019 and being able to be active again in 2021.
• 😀 Rifki's biggest motivation to start his business was his mother, whom he didn’t want to see sad.
• 😀 He chose to run a snack business because he loves food, and everyone needs to eat.
• 😀 The products offered in his snack business include crispy fish snacks, bakso (fish meatballs), honey, and a unique snack called 'pink melinjo' from Bantul.
• 😀 His snacks are made without MSG to ensure quality and healthier options for consumers.
• 😀 He grew his business both online and offline, especially during the pandemic when he focused on online sales.
• 😀 One of the major challenges he faced was a lack of capital, especially when needing stock for events but not having the funds.
• 😀 Rifki overcame the financial challenges through advertisements on Instagram and other funding sources.
• 😀 Despite the competition in the snack business, he continues to focus on maintaining the quality of his products to stay competitive.
• 😀 Rifki’s long-term goal is to build a multinational business with his own product manufacturing.
• 😀 He encourages people with limited resources who are struggling to start their own business, emphasizing that persistence and effort will lead to success.

Q & A

What was the main motivation behind Rifki Suprapto starting his business?

Rifki's main motivation for starting his business was to not see his mother, who is still alive, sad. He wanted to ensure that he could take care of his family and remain active despite his health struggles.

What health issue did Rifki Suprapto face before starting his business?

Rifki faced a stroke in 2019, which affected his ability to be active until 2021 when he was able to begin his business ventures.

Why did Rifki choose to venture into the snack business?

Rifki chose to start a snack business because he loves eating snacks and believes that everyone needs food. Snacks are a popular and essential product for many people.

What types of snacks does Rifki sell?

Rifki sells various snacks including petek crispy fish, crispy bakso ikan (fish meatballs), honey, and repacked pink melinjo, which is a traditional snack from Bantul.

What makes Rifki's snack products stand out in the market?

Rifki's snacks are made without MSG (Monosodium Glutamate), offering a healthier alternative to many other snack products in the market.

How did Rifki manage his business during the pandemic?

During the pandemic, Rifki focused on growing his business online, allowing him to continue reaching customers despite physical distancing restrictions.

What was one of the challenges Rifki faced while running his business?

One of the challenges Rifki faced was managing capital, especially when he needed to stock products for events but didn't have enough funds for the expenses.

How did Rifki address the challenge of financing his business?

Rifki found financing opportunities through advertisements on platforms like Instagram, which helped him access the necessary capital for his business needs.

How does Rifki plan to ensure the success of his business in the future?

Rifki plans to maintain product quality and ensure that his business stays ahead of competitors. His goal is to grow his business into a multinational company that produces its own products.

What message does Rifki have for others who face limitations but want to start a business?

Rifki encourages people with limitations to keep trying and assures them that success will come with effort. He emphasizes the importance of persistence in achieving financial success.