Perbedaan Metode Kualitatif dan Kuantitatif pada Penelitian | Metode Penelitian | Skripsi

Summary

In this educational video, the presenter explains the key differences between quantitative and qualitative research. Quantitative research focuses on measurable data and objective analysis, typically through numbers, while qualitative research delves deeper into understanding dynamic, interconnected aspects, often through words or images. Key distinctions include the way reality is perceived, the researcher’s relationship with the subject, the approach to causal relationships, and the type of data generated. Viewers are encouraged to share the video to spread awareness of these research methods, which are fundamental to understanding how data is collected and analyzed in different research fields.

Takeaways

• 😀 Quantitative research focuses on numerical data, while qualitative research focuses on words and descriptions.
• 😀 Quantitative research views reality as concrete, measurable, and observable, while qualitative research views reality as dynamic and interconnected.
• 😀 Quantitative research typically studies specific components, while qualitative research looks at the broader picture and interactions between components.
• 😀 Quantitative research observes external, measurable aspects, while qualitative research explores underlying motives and deeper meanings.
• 😀 In quantitative research, the relationship between the researcher and the subject is distant, while in qualitative research, the researcher must engage closely with the subject to collect richer data.
• 😀 Quantitative research tends to focus on cause-and-effect relationships, with independent and dependent variables, while qualitative research emphasizes holistic understanding and interactive relationships.
• 😀 In quantitative research, variables are clearly defined and measured, such as the impact of ads on sales, while qualitative research studies the interconnection between variables in a dynamic and reciprocal manner.
• 😀 Quantitative research results in numerical data and relies on structured instruments like surveys and questionnaires, while qualitative research uses descriptive data collected through interviews, observations, and personal documents.
• 😀 Quantitative research aims to measure the impact of independent variables on dependent variables, while qualitative research explores the broader context and process of interactions.
• 😀 Both types of research have their strengths: quantitative research provides measurable results, while qualitative research offers deeper insights into context and processes.

Q & A

What is the main difference between quantitative and qualitative research?

Quantitative research focuses on numerical data and measurable outcomes, while qualitative research examines non-numerical data, like words and descriptions, to understand deeper meanings and relationships.

How does the foundational view of reality differ between quantitative and qualitative research?

Quantitative research views reality as concrete, measurable, and categorizable, while qualitative research sees reality as dynamic and interconnected, focusing on the relationships between different elements.

Can you give an example that illustrates the difference between quantitative and qualitative research?

For example, when studying a car like a BMW or Ferrari, quantitative researchers might focus on specific parts like the engine or tires, while qualitative researchers would study the whole car, including how the parts work together and the performance as a system.

How does the researcher’s relationship with the subject differ in quantitative and qualitative research?

In quantitative research, the researcher maintains objectivity by keeping a distance from the subject. In qualitative research, the researcher needs to build a closer, more personal connection to gain a deeper understanding of the subject.

What is the difference between cause-and-effect relationships in quantitative research and the interaction between variables in qualitative research?

Quantitative research focuses on cause-and-effect relationships, often measuring the influence of one variable on another, like the impact of advertising on sales. In contrast, qualitative research looks at how various factors interact with each other in a more holistic way.

What types of data are involved in quantitative research?

Quantitative research involves numerical data, which is collected through tools like surveys, questionnaires, and tests. The focus is on measurable outcomes and statistical analysis.

What kinds of data are used in qualitative research?

Qualitative research uses descriptive data, which can include words, images, and personal documents. The data is typically gathered through interviews, observations, and other non-numerical methods.

What is an example of how quantitative research might be conducted in a business setting?

In a business context, quantitative research might measure the impact of advertising on sales, using variables like the amount of money spent on ads (independent variable) and the sales figures (dependent variable).

How does qualitative research approach the same business example of advertising and sales?

Qualitative research would focus on the interaction between the advertising and sales processes, exploring how increased sales could lead to higher advertising budgets, and how these factors influence each other in a more interconnected way.

What are some common methods used in qualitative research to gather data?

Common methods in qualitative research include interviews, observations, and the analysis of personal documents, where researchers seek to understand the deeper meanings behind actions, words, and experiences.