Berani Berubah: IRT Sukses Mendirikan Toko Aksesori, Raup Keuntungan Ratusan Juta | Liputan 6

Summary

A stay-at-home mother in Serang, Banten, unexpectedly turned her hobby of making accessories into a profitable business, earning millions. After resigning from a customer service job due to pregnancy, she began crafting jewelry to fill her free time. What started as a hobby has now grown into a thriving business, offering a variety of handmade accessories at affordable prices. With over 12 employees and a monthly revenue in the hundreds of millions, her goal is to expand internationally and inspire other women to pursue productive ventures from home. Her journey shows the power of passion and perseverance.

Takeaways

• 😀 A housewife from Serang, Banten, turned her hobby of making accessories into a profitable business after leaving her job at a telecommunications company.
• 😀 She started her business not with the intention of creating a large enterprise but to fill her free time after resigning from her previous job.
• 😀 Her accessories range from handmade rings, bracelets, and necklaces to more intricate macramé creations, with prices ranging from IDR 3,000 to IDR 1 million.
• 😀 Her business grew unexpectedly, and today she has 12 employees working in various departments, including production and administration.
• 😀 The monthly revenue from her business can reach hundreds of millions of IDR, proving the success of her venture.
• 😀 She views her business as a passion and feels a sense of responsibility toward her employees, especially the younger staff members she helps support.
• 😀 Initially, her products sold slowly, but over the years, demand increased as the business gained recognition for its unique designs and affordable prices.
• 😀 The entrepreneur’s mission is to empower women to remain productive from home, even in a small-scale business environment.
• 😀 She aims to expand her market beyond Indonesia and reach international customers, further growing her business.
• 😀 Her story emphasizes the importance of perseverance, creativity, and adapting to the needs of the market in building a successful business.

Q & A

What motivated the housewife in Serang Banten to start her accessory business?

The housewife was initially motivated by a desire to fill her free time after resigning from her job at a large telecommunications company. She began making accessories as a hobby and later turned it into a business.

What was the housewife's previous job before starting the accessory business?

Before starting the accessory business, she worked as a customer service officer at a major telecommunications company in Indonesia.

Why did the housewife resign from her job?

She resigned from her job because the company did not allow employees to be pregnant or have children, and she needed to leave when she had a child.

How did the housewife get ideas for the accessories she creates?

She got ideas for the accessories from various sources, such as the needs of her customers, the environment, nature, and flowers.

What are some of the products the housewife sells, and what are their price ranges?

She sells handmade rings starting from Rp3,000, bracelets from Rp10,000 to Rp30,000, necklaces ranging from Rp20,000 to Rp60,000, and macrame creations, which can go up to Rp1 million.

What is the main reason the housewife continues with her business?

She continues her business because it has become her passion, and she feels responsible for her employees, some of whom are her younger siblings, and wants to provide more opportunities for them.

How many employees does the housewife currently have, and how are they divided?

The housewife currently employs around 12 people, divided into several teams: production, administration, and other roles.

What previous work experience did one of the employees have before joining the business?

One of the employees previously worked at a pharmacy and joined the business because it was close to home, with hopes to learn more about handcrafting.

What are the housewife’s future goals for the business?

The housewife plans to expand the market beyond Indonesia and hopes to inspire and empower more women across the country to remain productive at home.

What message does the housewife convey to others through her business journey?

Her message is to stay motivated, keep creating, never give up, and be brave enough to change, even when starting from small beginnings.