Custom Art: Melukis di Atas Sepatu hingga Tas | Indonesia Plus tvOne

Summary

Dina, a 48-year-old woman and artist, has turned her passion for painting into a thriving custom art business. Specializing in custom-painted shoes, bags, and jackets, she started from a love of art in her childhood. Her business gained momentum as she found a unique way to revitalize old or dull footwear, offering personalized designs. Over time, the business expanded, attracting a growing clientele, particularly among millennials. Even during the pandemic, her custom art service thrived, highlighting the potential of turning a hobby into a profitable venture with minimal startup costs.

Takeaways

• 😀 Dina, a 48-year-old woman, has been passionate about painting since childhood and has turned it into a career.
• 🎨 Dina runs a custom painting studio where she creates unique artwork on various items, such as shoes, bags, and jackets.
• 👟 The idea for custom-painted shoes came from Dina's own love for shoes and her frustration with worn-out or plain-looking footwear.
• 💡 Dina initially started painting shoes as a fun way to repair and personalize her own, later realizing there was a market for it.
• 🖌️ The custom painting process includes offering mock-ups to clients, helping them visualize the final design before committing.
• 🎨 The artwork ranges from personal designs to unique, eye-catching features, making the items one of a kind.
• ⏳ The average completion time for custom-painted items is around 3 days, but this can vary depending on the complexity of the design.
• 💰 The cost for custom painting services ranges from IDR 500,000 to several million, depending on the item and artwork complexity.
• 🌍 Custom-painted shoes and bags have become popular, particularly among millennials, and even saw growth during the pandemic.
• 🎯 Dina encourages others to consider starting a custom art business, suggesting that it's a potential source of income with low initial investment.

Q & A

What is Dina's main profession?

Dina is an entrepreneur who specializes in custom painting, particularly on shoes, bags, and other items. She is also a former TV presenter.

How did Dina develop her passion for painting?

Dina developed her passion for painting from a young age, where she enjoyed drawing and won competitions. Her love for art led her to turn it into a business later in life.

What type of painting does Dina specialize in?

Dina specializes in custom painting on everyday items such as shoes, bags, jackets, and other personal accessories.

How did Dina come up with the idea to paint on shoes?

Dina was inspired by her love for shoes and noticed that many people were dissatisfied with their old or monotonous footwear. She started by painting on old shoes to refresh their appearance.

What is a unique feature of Dina's custom-painted shoes?

The custom-painted shoes are unique because Dina not only repaints the shoes but also adds personalized designs, making each pair one-of-a-kind.

What is the process Dina follows when creating custom artwork for customers?

Dina works closely with her customers to understand their design preferences, and then she creates mockups on the computer to show them how the artwork will look on their chosen item before proceeding.

How long does it take to complete a custom-painted item?

The time to complete a custom-painted item typically depends on the complexity of the design, but most pieces are finished within 3 days or more.

What factors influence the pricing of Dina's custom painting service?

The pricing for Dina's custom painting services varies depending on factors like the complexity of the design, the type of item being painted, and the level of customization requested. Prices can range from Rp500,000 to several million rupiah.

How has the demand for custom-painted shoes and accessories changed over time?

The demand for custom-painted shoes and accessories has grown significantly, especially among millennials. During the pandemic, the business even saw an increase in customers as more people turned to custom items while staying at home.

What advice does Dina give to those interested in starting a similar business?

Dina advises those interested in starting a custom painting business to take the plunge, suggesting that it is a highly potential venture that doesn't require an overwhelming initial investment. She encourages people to partner with talented artists if they lack the skills themselves.