Quanto pode ganhar?

Summary

This transcript offers insights into building a high-performance therapy business. The speaker shares their approach to moving from charging per session to offering treatment packages, emphasizing the benefits of upfront payments for better cash flow. The concept of identifying mental blocks in clients through initial sessions and determining whether they need further treatment is also discussed. The speaker stresses the importance of transparency, ethical practices, and using their own experience to model a successful therapeutic business. The focus is on practical steps that can help therapists thrive, whether by offering packages or working per session.

Takeaways

• 😀 Working as a high-performance therapist involves shifting from individual sessions to package-based treatments to ensure better financial flow and consistency in client results.
• 😀 Charging for therapy packages rather than individual sessions allows for upfront payment, helping to manage cash flow, invest in business needs, and build a professional image.
• 😀 The therapist should adopt an entrepreneurial mindset and recognize themselves as a business owner, managing cash flow and investing in necessary resources.
• 😀 Offering therapy packages, such as 10-session bundles, creates a structured path for clients, allowing them to see long-term progress and providing financial stability for the therapist.
• 😀 Therapists should use an initial session to identify mental blocks in clients, and based on the severity of these issues, either proceed with treatment or offer advice for self-management.
• 😀 Low mental blocks may not require a full treatment package, and therapists should guide clients toward alternative solutions or lifestyle changes rather than charging for unnecessary sessions.
• 😀 If a client's mental blocks are high, therapists should recommend a full treatment plan, likened to a necessary medical intervention, to ensure real and lasting change.
• 😀 The initial session helps to qualify potential clients by offering free sessions for mental block identification, which helps in securing paying clients later.
• 😀 By offering 10 free sessions and converting just one client into a paid treatment, therapists can earn significant revenue while building a client base and trust.
• 😀 Therapists should practice what they preach: if they advise clients on certain behaviors like proper sleep or diet, they should follow these practices themselves to maintain credibility and consistency in their business.

Q & A

Why did the speaker shift from selling therapy sessions individually to offering treatment packages?

The speaker transitioned to selling treatment packages in 2017 because they realized that it had many benefits. Clients were more committed to completing the treatment, and the therapist received payment upfront, allowing them to have better cash flow and financial stability.

How does the speaker define the role of a therapist in business?

The speaker views therapists as entrepreneurs who need to think like a business owner. This includes having cash flow, making investments (like in equipment), and possibly hiring staff to help with the workload, ensuring long-term sustainability.

What is the importance of cash flow in a therapy business?

Cash flow is crucial for the stability and growth of a therapy business. With cash upfront from clients, the therapist has the financial flexibility to invest in tools, services, and resources that improve their practice, such as equipment, or even hire support staff.

What is the significance of identifying a client's mental blocks in the initial session?

Identifying a client's mental blocks in the first session is essential for determining whether they need ongoing treatment. If their mental blocks are low, the therapist may offer guidance without a full treatment package, which saves the client money and builds trust.

How does the speaker differentiate between clients who need therapy and those who don't?

The speaker uses a metaphor of weight loss to explain this. If a client has mild issues (like being 7 kg overweight), they may just need guidance or support. However, if their issues are more severe (like being 30 kg overweight), they will need a more structured treatment approach, similar to how a client with severe mental blocks requires therapy.

What is the approach to handling clients who have low mental blocks?

For clients with low mental blocks, the therapist may suggest natural methods or simple strategies without committing them to a full treatment package. This ensures the therapist is offering genuine help while being ethical and transparent about the necessity of treatment.

How does the speaker suggest handling high mental blocks in clients?

For clients with high mental blocks, the speaker recommends that they undergo treatment immediately, likening it to addressing a serious health issue. The therapist should create a treatment package tailored to their needs, addressing the severity of the issue.

What is the purpose of offering free sessions, according to the speaker?

The free sessions are designed to qualify potential clients. By offering free sessions, therapists can identify serious candidates for treatment, and those who are likely to commit to a paid treatment plan, ensuring they are helping people who can benefit the most from their services.

How can a therapist build a profitable practice with free sessions?

By offering 10 free sessions and closing just one client for a treatment package, a therapist can generate significant income. The idea is to provide value through free sessions, qualify potential clients, and close a paid treatment deal, leading to consistent revenue.

What is the speaker's overall philosophy on success in the therapy business?

The speaker emphasizes congruence between what a therapist says and does. They advocate for leading by example—doing what they recommend to clients, such as using therapeutic packages themselves and maintaining good health habits. This builds trust and demonstrates authenticity to clients.