Ecco il SEGRETO dell'ALGORITMO di Youtube!

Sara Trecate Digital Content Creator

8 Apr 202407:43

Summary

TLDRThe video script reveals insights into YouTube's recommendation algorithm through an interview with Todd Bpre, who manages suggested videos on YouTube's homepage. Contrary to common belief, the algorithm operates more on a per-video basis rather than channel-wide, meaning a single viral video won't ruin a channel's performance. It encourages creators to experiment without fear of damaging their channel's consistency. The script also advises against deleting older videos, as they don't negatively impact new video performance. It emphasizes the importance of specialization and community trust, suggesting that a well-crafted video in a creator's niche has a higher chance of success. Additionally, it explains that low impressions may not mean YouTube isn't promoting the video, but rather the right audience hasn't engaged yet. The script concludes by highlighting that recommended videos aren't limited to recent content, and that older videos can gain traction when interest in the topic resurfaces.

Takeaways

😀 YouTube's algorithm operates more on a per-video basis rather than a channel-wide basis, meaning a single video's success does not necessarily impact the channel's overall performance.
🔍 Creators are encouraged to experiment with different content on their channels without fear of ruining their channel's performance.
📚 It's suggested that creators should not delete old videos on different topics as they do not negatively affect the performance of new videos.
🚀 A poorly performing video does not indicate that a channel is broken or on a downward trend; the next video could perform averagely or even better.
🌟 The possibility exists for any video, regardless of the channel's size, to go viral, though it may require a bit of luck.
🎯 Specializing in a niche and becoming an expert in a specific topic is advised for two main reasons: improving skills over time and maintaining community trust.
🛠️ Consistently creating content on the same topic can lead to mastering strategies and technical aspects, increasing the chances of success for well-made videos.
👥 The YouTube community expects and trusts the creator to continue producing content in their specialized area, and straying from this could disappoint the audience.
📊 Low impressions on a video do not mean YouTube has stopped promoting it; rather, it suggests that the video may not be resonating with the intended audience.
🔄 YouTube's suggested videos are not limited to recent content, so a new video that doesn't get many views initially could gain traction later on.
📈 Checking the performance of a video in the 'Subscriptions' section can provide insights into how well it is received, as this area is not governed by the same algorithms as the homepage or recommended videos.

Q & A

What is the main topic discussed in the video script?
-The main topic discussed in the video script is the understanding of YouTube's algorithm, specifically how it handles channel consistency and the impact of publishing videos on different topics.
What does Todd bpre suggest about the impact of publishing a video on a different topic on a YouTube channel?
-Todd bpre suggests that publishing a video on a different topic, even if it goes viral, will not ruin a channel. YouTube's algorithm operates more on a per-video basis rather than considering the overall channel theme.
What advice does the video give for channels that want to experiment with different content?
-The video advises that channels can feel free to experiment with different content without fear of ruining their channel's performance. Experimentation is encouraged, and a single video's performance does not negatively impact the channel as a whole.
Why should YouTubers not delete old videos on different topics according to the video?
-According to the video, YouTubers should not delete old videos on different topics because these videos do not influence the performance of new videos. They do not penalize the channel's overall performance.
What does the video suggest about the potential of a video to perform well regardless of the channel's size?
-The video suggests that even a video from a small channel has the potential to go viral. However, it also acknowledges that a bit of luck may be involved in such cases.
What is the video's stance on specializing in a niche topic?
-The video encourages specializing in a niche topic for two main reasons: becoming highly skilled in that area and building a community that expects and trusts the content from the channel.
What does the video say about the importance of consistency in video content?
-The video emphasizes the importance of consistency in video content, stating that by consistently creating videos on the same topic, creators can improve their strategy, technical skills, and overall video quality, which increases the chances of success.
How does the video explain the YouTube algorithm's approach to recommending videos?
-The video explains that the YouTube algorithm does not push a video to a fixed number of impressions per day. Instead, it waits for the right audience to be active on the platform and then evaluates which videos, including potentially yours, might interest them.
What is the significance of the 'Subscriptions' section in understanding video performance according to the video?
-The 'Subscriptions' section is significant because it is not governed by the same algorithm as the homepage or recommended videos. It provides a clear view of how a video performs without any YouTube algorithmic influence, offering insights into whether even subscribed viewers appreciated the content.
What advice does the video give for creators who are struggling to get views despite producing quality content?
-The video advises creators to look at their video performance in the 'Subscriptions' section and consider other factors that might be affecting viewer engagement, such as video quality, topic relevance, and presentation.
How does the video address the concern about videos not getting recommended by the YouTube algorithm?
-The video addresses this concern by explaining that the algorithm does not limit recommendations to recent videos, meaning a new video might gain traction later when there is a renewed interest in the topic.

Outlines

00:00

🔍 Understanding YouTube's Algorithm

This paragraph discusses insights into YouTube's algorithm based on interviews with YouTube employees. It reveals that YouTube's algorithm operates more on a per-video basis rather than considering the channel as a whole. The key takeaway is that creators can experiment with different content without fear of harming their channel's performance. Todd bpre, who manages suggested videos on YouTube, suggests that if a video performs well, it will find its audience, and the rest of the content will not be penalized. This information contradicts common advice from YouTube experts and consultants, encouraging creators to step out of their comfort zone and try new topics without worrying about losing their audience.

05:00

📈 YouTube Algorithm's Perspective on Video Visibility

The second paragraph delves into how YouTube's algorithm affects video visibility. It clarifies that a low number of impressions does not mean YouTube has stopped promoting a video. Instead, YouTube waits for the right audience to be active on the platform to present the video to them. The paragraph emphasizes that the number of impressions can vary day by day, depending on the activity of the target audience. If a video consistently receives few impressions, it might be because YouTube is choosing other videos for the audience. To overcome this, creators can look at the performance of their videos in the subscriptions section, which is not governed by the same algorithm as the homepage or recommended videos. This section can provide insights into whether the issue lies with the video content or with YouTube's algorithm. The paragraph also mentions that YouTube's recommended videos are not limited to recent ones, indicating that older videos can gain traction if there's a resurgence of interest in the topic.

Mindmap

Keywords

💡Algorithm

The term 'algorithm' refers to a set of rules or a process used by a computer system to perform automatic tasks. In the context of the video, it is associated with YouTube's recommendation system, which determines what content is suggested to viewers. The script mentions that understanding this 'fantomatico algoritmo' or 'phantom algorithm' can help manage one's YouTube channel better, indicating its importance in the platform's content discovery process.

💡YouTube

YouTube is a video-sharing platform where users can upload, share, and view videos. The script discusses how YouTube's algorithm works and its impact on channel management. The platform is central to the video's theme as it is the subject of the discussion on video performance, audience engagement, and content strategy.

💡Channel

A 'channel' on YouTube refers to a user's personal or brand's space where they upload and manage their videos. The script talks about the consequences of publishing a video different from the usual content on a channel and how it does not ruin the channel's performance, emphasizing the flexibility YouTube allows for channel management.

💡Video Performance

Video performance pertains to how well a video does in terms of views, engagement, and audience reach. The script mentions that a video going viral or performing well does not negatively impact a channel's overall performance, which is a key point for content creators looking to diversify their content.

💡Experimentation

Experimentation in the context of the video refers to trying out different types of content on a YouTube channel. The script encourages creators to feel free to experiment without the fear of ruining their channel's performance, highlighting the importance of innovation and variety in content creation.

💡Audience

The 'audience' is the viewership or the group of people who watch and engage with the content on YouTube. The script discusses how YouTube's algorithm operates more on a per-video basis rather than considering the overall channel audience, suggesting that a single video's success can be independent of the channel's usual content.

💡Content Strategy

Content strategy involves planning and deciding what type of content to create and publish. The script touches on the idea that sticking to a specific niche or topic can lead to improved skills and better content, which in turn can increase the chances of success for each video published.

💡Engagement

Engagement refers to the interaction between the audience and the content, such as likes, comments, shares, and views. The script implies that a video's performance is not solely determined by the algorithm but also by how engaging the content is to the audience, which can influence the video's visibility and reach.

💡Niche

A 'niche' is a specific segment or category within a larger market, often associated with specialized interests or topics. The script suggests that specializing in a niche can lead to a more dedicated audience and better content mastery, which is beneficial for a channel's growth and success.

💡Subscription Section

The 'subscription section' on YouTube is where users find videos from channels they are subscribed to. The script mentions this section as an area not governed by the same algorithms as the homepage or recommended videos, providing a more direct measure of a video's performance among a creator's subscribers.

💡Impressions

Impressions in the context of digital media refer to the number of times a video's thumbnail and title are displayed, regardless of whether they are clicked on or not. The script explains that a low number of impressions does not mean YouTube has stopped promoting a video, but rather that it waits for the right audience to be online to show the video to them.

💡Viral

Going 'viral' means that a video or piece of content quickly becomes very popular, spreading rapidly across the internet. The script discusses the possibility of a video going viral and how it can significantly impact a channel's performance, even if it's different from the channel's usual content.

Highlights

YouTube employees reveal secrets about the recommendation algorithm.

Todd Bpre, who manages suggested videos on YouTube, shares important and unknown information.

Experimenting with different video content on your channel is encouraged without fear of ruining your channel's performance.

YouTube's algorithm operates more on a per-video basis rather than overall channel performance.

A single video's success does not negatively impact the performance of other content on the channel.

Old videos on different topics should not be deleted as they do not affect new video performances.

A poorly performing video does not indicate that your channel is broken or declining.

Your next video can always be your best video, encouraging continuous content creation.

YouTube's algorithm does not prioritize videos from established channels over new ones in every aspect.

A small channel's single video can go viral with a bit of luck.

Specializing in a niche and becoming an expert in a topic is recommended for two fundamental reasons.

Consistency in video topic helps in improving strategy, technical skills, and overall video quality.

Your community expects and trusts your next video to be in line with your established niche.

YouTube's algorithm does not push videos to viewers but brings them up when the right audience is online.

Low impressions on a video do not mean YouTube has stopped promoting it.

Performance in the Subscriptions section can indicate how well a video is received without algorithmic influence.

YouTube's recommended videos include more than just recent content.

Older videos can gain traction later when new interest in the topic arises.

If you're struggling with views despite creating quality content, consider reviewing your strategy and content.