Topical Authority with Topic Prioritization: Achieve 4X Organic Growth in 4 Months - Ecommerce SEO

Summary

In this Blue Hat SEO video, the speaker discusses strategies to improve search engine optimization, focusing on topical authority, semantic SEO, and technical SEO. The speaker shares their experience with a Magento-based glasses webshop in Australia, highlighting the importance of narrowing focus on specific topics like face shapes for glasses. Key suggestions include prioritizing content based on competition, using robust TXT for search engine focus, and recognizing the value of impressions over clicks. The video also covers how to adapt to quality updates and core algorithm changes for better SEO performance.

Takeaways

• 😀 Prioritize understanding which topics to focus on for improving SEO, especially when dealing with a negative ranking state.
• 😀 🚀 Start with simple and easier topics to train your authors and gradually move to harder topics as your website builds authority.
• 😀 🔧 Use technical SEO tactics, such as reducing URL counts and increasing the value per URL, to improve search engine performance.
• 😀 📈 Building topical authority is key to ranking higher in search engines by using semantic SEO and relevant content networks.
• 😀 🧠 Focus on creating content that aligns with user query paths, such as understanding what users search for before and after related queries.
• 😀 💡 Aim to outrank well-established global authorities to make it easier to surpass other competitors in your niche.
• 😀 ⏳ Recognize that gaining impressions is crucial early on, even if your clicks are slow to increase. This builds your site's authority over time.
• 😀 💻 Understand how search engine quality updates impact your site, and monitor them regularly to adjust your strategy accordingly.
• 😀 🌍 Local SEO plays an important role for websites with localized stores. Incorporate this into your strategy for better visibility in specific regions.
• 😀 ⚠️ Recognize the impact of core updates and adjust your SEO strategy to balance the results of quality updates and core algorithm changes.

Q & A

What is the main methodology discussed in the video for improving SEO?

The main methodology discussed is Topical Authority, which focuses on building content networks around relevant topics, using semantic SEO to enhance authority and prove accuracy, trustworthiness, and quality to search engines.

What is the importance of understanding 'query path' in SEO?

Understanding 'query path' is crucial because it helps identify how users search for information and how to optimize content to target both informational queries (like face shapes) and commercial queries (like best glasses for face shape) for better rankings.

How can 'robots.txt' help with SEO on a Magento website?

'robots.txt' can be used to direct search engines to specific sections of the website and help reduce the crawl of unnecessary or duplicate pages, improving the overall SEO performance by focusing on high-priority content.

What role does technical SEO play in the process discussed in the video?

Technical SEO is used to address issues like duplicate content, bad title tags, and URL parameter problems. These issues can affect crawl efficiency, and resolving them helps ensure that search engines focus on valuable pages, which improves rankings.

Why is it recommended to focus on impressions rather than clicks early in an SEO campaign?

Focusing on impressions is important at the beginning because it helps prove to search engines that the website's content is relevant and valuable. Increased impressions signal authority, which can eventually lead to more clicks as rankings improve.

What is the suggested strategy when working with a small or untrained author team?

The recommended strategy is to start with easier, less competitive topics to train the authors. This allows the team to build expertise before tackling more complex and competitive topics, helping ensure content quality and consistency.

What does the speaker mean by 'negative ranking state'?

A 'negative ranking state' refers to a situation where a website is losing traffic over time due to factors like poor content quality, technical issues, or algorithm penalties. Despite this, the speaker suggests continuing efforts to improve impressions and authority.

How can you identify which topics to prioritize in your SEO strategy?

You can identify which topics to prioritize by analyzing competitor performance using tools like SEMrush. Look for gaps in your competitors' coverage and focus on creating content that fills these gaps, offering more authoritative, accurate, and relevant information.

What impact can Google's core algorithm updates have on SEO results?

Google's core algorithm updates can have a significant impact on SEO, potentially altering rankings for websites. Even if a website is benefiting from quality updates, a core algorithm update might cause fluctuations in rankings, so it's important to stay informed and adjust strategies accordingly.

Why does the speaker suggest using data visualization tools like GBT in SEO?

Data visualization tools like GBT help organize and understand large sets of SEO data, making it easier to identify patterns, track progress, and prioritize topics and content effectively in your SEO strategy.