Usaha Parfum dengan Modal Kecil bisa dapat Untung Besar - Be Preneur

Summary

The video shares the journey of transitioning from the culinary industry to the perfume business, highlighting the importance of market demand and low startup costs. The speaker discusses how they discovered a high-demand market for affordable perfumes, offering an opportunity for others to create their own perfume brands with minimal investment. They emphasize the role of social media and content creation in promoting products, alongside effective advertising strategies. With a focus on entrepreneurship and accessible business opportunities, the video encourages aspiring entrepreneurs to seize the potential in the perfume industry and beyond.

Takeaways

• 😀 Transitioned from a culinary business to the perfume industry due to high demand and low entry barriers in the market.
• 😀 The perfume market is seen as a high-potential industry with many opportunities for newcomers, especially those with low capital.
• 😀 The speaker aims to empower others by offering a business model with low investment (under 2 million) to start a perfume brand.
• 😀 Social media content creation and online ads are vital for success in today's business environment, with constant engagement being key.
• 😀 Marketing and advertising are crucial; businesses often fail when they focus solely on production and neglect advertising budgets.
• 😀 Perfume prices vary widely, and there's no fixed market price—many products are priced higher than expected due to industry dynamics.
• 😀 The speaker emphasizes the importance of market research and unique selling points to succeed in competitive industries.
• 😀 Starting a business today is easier than ever, with social media offering vast opportunities for marketing and customer reach.
• 😀 The perfume business allows customization, giving customers the option to create their own unique fragrances and bottles.
• 😀 The speaker’s approach is to support others in starting their perfume brands, providing them the flexibility to sell independently while keeping costs low.

Q & A

Why did the speaker transition from the culinary industry to the perfume industry?

The speaker switched industries because the culinary market has limited coverage, whereas the perfume market has high demand, good sales volume, and untapped potential.

What is the speaker's main goal in the perfume business?

The speaker's goal is to help others start businesses with low capital, providing opportunities to create their own perfume brands with affordable investments.

How does the speaker view the perfume industry compared to other markets?

The speaker sees the perfume industry as a growing trend, where prices can vary widely and there is room for entrepreneurs to thrive by offering affordable options.

What does the speaker mean by 'the market is dark' in the perfume business?

By 'dark', the speaker refers to the lack of transparency in pricing within the perfume industry. There are no fixed prices, and many perfumes are sold at significantly higher prices than expected.

What does the speaker believe is the reason some businesses struggle to grow despite having great products?

The main reasons businesses struggle are due to a lack of focus on advertising and marketing. Many businesses prioritize production costs without budgeting for effective ads or social media promotion.

Why does the speaker emphasize the importance of content creation and ads for business success?

Content creation and ads are vital because they help build an online presence, engage potential customers, and increase visibility. The speaker emphasizes consistent content creation to stay relevant and keep growing sales.

What role does social media play in the speaker's business strategy?

Social media plays a central role in the speaker's business strategy by allowing them to reach a large audience, run ads, and create content that drives engagement and sales.

How does the speaker support others who want to enter the perfume industry?

The speaker offers a solution where individuals can start their own perfume business with minimal investment. They provide the opportunity for others to own a brand, create custom scents, and sell at affordable prices.

What is the speaker's opinion on the concept of 'affordable luxury' in the perfume market?

The speaker believes that perfumes can be affordable while still offering quality and customization. They argue that many high-priced perfumes are not necessarily superior, and people can create their own perfumes at lower costs.

What is the significance of 'unique selling points' (USPs) in the speaker's business model?

The speaker emphasizes the importance of finding a unique angle in the industry. By identifying gaps and offering value (such as low-cost, customizable perfume brands), the speaker differentiates themselves and provides opportunities for others to succeed.