Cerita SUKSES Resign dari DOSEN kini Emak ini Sukses Bisnis DIGITAL MARKETING | Titik NOL Kehidupan

Summary

The speaker shares their journey of transitioning from being a lecturer and entrepreneur in the culinary industry to running a digital marketing business after the pandemic disrupted their previous ventures. They discuss the challenges faced, including the closure of their businesses, and how they turned to digital marketing to survive. After gaining skills in digital marketing, they opened a training center to help local entrepreneurs navigate online business strategies. The speaker emphasizes the importance of adapting to digital trends and supporting small businesses in the era of online marketing.

Takeaways

• 😀 The speaker transitioned from being a lecturer to a business owner, focusing on the food industry before the pandemic disrupted their operations.
• 😀 After the pandemic shut down the food business, the speaker explored frozen food and online marketing as solutions to sustain their business.
• 😀 The speaker shifted to digital marketing and opened a training business, Golden Hand Group, to help local businesses navigate online marketing.
• 😀 One key lesson shared is the importance of learning digital marketing to survive in a world where everything has moved online.
• 😀 The speaker emphasized the value of building specific online accounts (like Facebook and Google My Business) for business visibility.
• 😀 The speaker advocates for small businesses to adopt digital tools and platforms, such as Google and Facebook, to reach broader markets.
• 😀 The speaker introduced a free program called 'Sinau Bareng' (Learning Together) to help local UMKMs (Micro, Small, and Medium Enterprises) learn digital marketing skills.
• 😀 For online business, consistency in posting and maintaining social media presence is key to success.
• 😀 The speaker shared that even as a beginner, you can thrive in online business by leveraging platforms for marketing and sales, such as social media and e-commerce tools.
• 😀 The speaker’s personal journey reflects resilience, having faced a drastic career change, learned new skills, and built a successful digital marketing business.

Q & A

What motivated the speaker to transition from being a lecturer to starting a business?

The speaker was motivated to resign from their teaching job in order to focus on developing their culinary business. The decision was also influenced by personal circumstances, such as the need to care for their child.

What challenges did the speaker face after transitioning from their culinary business to digital marketing?

The speaker faced the closure of their culinary business due to the pandemic, which led to the closure of their outlets. They then struggled with optimizing online marketing for their new frozen food venture, which lacked the necessary marketing skills.

How did the speaker overcome their challenges in digital marketing?

The speaker decided to upskill by enrolling in a digital marketing course. This allowed them to learn the necessary tools and strategies to effectively promote their new business and eventually open a digital marketing training center.

What is the Golden Hand Group, and how did it come to be?

Golden Hand Group is a digital marketing training center founded by the speaker. It was established after completing a digital marketing course and was created to help local small businesses (especially in the culinary sector) adapt to the digital world.

What is the 'Sinau Bareng' program, and what is its purpose?

'Sinau Bareng' is a training program organized by the Golden Hand Group. It aims to educate small businesses, particularly in the culinary sector, about digital marketing. The program includes monthly free classes that help businesses learn how to optimize their online presence.

What practical tips did the speaker provide for starting an online business?

The speaker emphasized the importance of having separate social media accounts for business, creating a Google My Business account for local visibility, and maintaining consistency in posting. They also recommended utilizing delivery services and offering Cash on Delivery (COD) options for customers.

How does the speaker assist businesses in creating an online presence?

The speaker provides hands-on assistance to businesses by offering practical training. Clients receive free product photos, business profile videos, and guidance on setting up their online presence across various platforms such as Facebook, Instagram, and Google My Business.

Why does the speaker focus on helping beginners, especially 'emak-emak' (mothers)?

The speaker focuses on beginners, particularly mothers ('emak-emak'), because they believe these individuals have untapped potential. They aim to show that even stay-at-home mothers can successfully run an online business using digital marketing techniques.

What personal background does the speaker have, and how did it shape their career decisions?

The speaker has a background in education and biology, having taught at high schools and pursued a master's degree in biotechnology. Despite initially wanting to become a doctor, the speaker's decision to move into business was influenced by family expectations and personal interests in research and education.

How does the speaker view the shift to digital marketing and its impact on businesses?

The speaker sees the shift to digital marketing as an essential change, especially given the rise of online interactions during the pandemic. They believe it provides businesses with an opportunity to reach a wider audience, even internationally, and thus survive and grow in a competitive market.