My Instagram Strategy for 2024 EXPOSED

Summary

In this video, the creator shares their Instagram strategy for 2024, focusing on boosting story engagement and optimizing content posting. They discuss how Instagram stories have evolved, revealing trends such as the decline of long talking-head videos and the rise of environmental photos. The creator emphasizes the importance of using less text, repurposing content across platforms, and promoting affiliate links to drive business growth. They also showcase their content calendar, which balances original and trendy posts, and introduce their agency, Creator Lee Media, offering services to help clients create effective Instagram strategies.

Takeaways

• 😀 Focus on balance: The creator aims to maintain a work-life balance while improving Instagram growth in 2024.
• 😀 Real strategy is key: Reels were the most successful growth driver in 2023, and the creator plans to continue with 3 reels per week, adjusting for sustainability.
• 😀 Trendy vs Original: While trendy reels boost reach, original reels foster stronger community connection and authenticity.
• 😀 Batching content: Planning content on a monthly basis and scripting ahead will reduce workload, but also allow flexibility for trending topics.
• 😀 Focus on community: The creator is emphasizing a more personal connection with followers, using carousels and feed posts to strengthen community bonds.
• 😀 Carousels as a tool for connection: Carousels, especially photo dumps, offer personal glimpses into the creator’s life and help foster deeper connections.
• 😀 Broadcast channels: These private, interactive spaces on Instagram help the creator engage directly with their most dedicated followers, sharing more personal and behind-the-scenes content.
• 😀 Reels as a growth tool: Despite the popularity of reels, the creator acknowledges that only focusing on them may miss out on deeper, authentic engagement with followers.
• 😀 Story frequency strategy: Posting stories 3 times a week, rather than daily, provides better reach and ensures higher quality content.
• 😀 Quality over quantity: The creator found that posting less frequently on stories but with higher quality content increases reach and avoids audience fatigue.

Q & A

What type of Instagram content does the creator plan to focus on in 2024?

The creator plans to focus on posting content consistently on Instagram stories, including a mix of Reels, YouTube videos, and Carousel posts. Their goal is to increase reach and engagement while also using the content to further their business by sharing affiliate links and promoting offers.

Why does the creator believe long talking-to-camera videos on stories are not effective anymore?

The creator notes that long talking-to-camera videos, even with captions, are not engaging enough as they are slower-paced compared to Reels. People tend to prefer quicker, edited content with faster transitions and more dynamic visuals.

What type of photos are performing better for the creator on Instagram stories?

Environmental or aesthetic photos, such as shots of their podcast set or their van in the morning light, have been performing better than selfies. This suggests a shift away from personal close-up selfies in favor of visually interesting background or setting-focused photos.

What strategy does the creator recommend for Instagram stories in terms of text usage?

The creator recommends using minimal text on Instagram stories, focusing on eye-catching visuals. Instead of long paragraphs, a combination of beautiful photos with brief, impactful text performs better and holds viewers' attention longer.

Why does the creator avoid sharing Instagram Reels or feed posts on stories?

The creator explains that sharing a Reel or feed post on stories results in lower story viewership. The majority of viewers don't click through to watch the Reel, which reduces overall engagement on stories.

How does the creator plan to structure their content calendar for 2024?

The creator plans to post YouTube videos on Tuesdays, Reels on Monday, Wednesday, and Friday, and Carousel posts on Thursdays. They mix original content with trending content and create Reels around formats that are proven to work, such as quick cuts with aesthetic b-roll and text overlay.

How does the creator plan to handle trending content in their strategy?

The creator notes that Instagram Reels trends have become formulaic. Instead of worrying about specific audio, they plan to focus on formats that work consistently—quick cuts with aesthetic visuals and text overlaid to match the mood of the trending audio at the time.

What is the creator's approach to repurposing content across platforms?

The creator plans to repurpose their content for other platforms like TikTok and YouTube Shorts. This allows them to extend their reach by leveraging the same content on multiple platforms, making the most of the work they've already done.

What are the creator's goals for using Instagram stories to grow their business in 2024?

The creator aims to use Instagram stories to promote affiliate links, business offers, and other monetization opportunities. By increasing story viewership, they want to convert that attention into actionable business outcomes.

How does the creator plan to manage multiple Instagram accounts?

The creator is balancing multiple Instagram accounts, including their main account, a podcast account, and a van life account. They mention they might make a future video on how they manage these different brands and keep everything organized.