10 Instagram Marketing Strategies Guaranteed to Grow ANY Business (PROVEN & PROFITABLE)

Summary

This video script offers a comprehensive guide to revamping your Instagram marketing strategy. It covers optimizing your bio, utilizing story highlights, and understanding the Instagram algorithm. The speaker shares insights on content types, posting frequency, and the best times for maximum engagement. Additionally, it touches on the importance of captions, hashtags, and engaging with other accounts to grow your audience. Sponsored by HubSpot, the video also promotes a free social media trends report for further strategy enhancement.

Takeaways

• 🔍 Instagram's algorithm is designed to find and show enjoyable content to users, so optimizing your content for your audience is crucial.
• 📝 Optimizing your Instagram bio with a clear name, USP, and CTA can help attract followers and guide them to the next step in your marketing funnel.
• 🌟 Using story Highlights to showcase your best work, introduce yourself, and offer lead magnets can drive traffic and establish expertise.
• 📈 Posting a variety of content types, including text, graphics, carousels, videos, reels, and stories, can help increase engagement and reach.
• ⏰ The best time to post on Instagram is when your followers are most active, which can be found in your account insights or estimated based on general guidelines.
• 🔗 Engaging with other relevant accounts through following, liking, and commenting can train the algorithm and expose your account to a larger audience.
• 📱 Utilizing video content offers flexibility and the opportunity to repurpose content across multiple platforms.
• 📈 Consistency in posting is more important than frequency; maintaining a regular schedule can lead to growth and engagement.
• 📊 Including relevant keywords in captions can signal to the algorithm and audience what your content is about, aiding in discovery.
• 🏷 While the effectiveness of hashtags is debated, using a mix of big, medium, and small hashtags relevant to your niche can serve as an 'insurance policy' for content discovery.

Q & A

What has changed in Instagram marketing strategies recently?

Recent changes in Instagram marketing strategies are due to shifts in the platform's algorithm and user behavior. What used to work a few months ago may not be as effective now, requiring updated tactics to succeed.

What is the primary goal of the Instagram algorithm?

The Instagram algorithm aims to find content that users might enjoy and show them as much of this enjoyable content as possible to keep them engaged and on the platform for extended periods.

How can optimizing your Instagram bio help grow your account?

Optimizing your Instagram bio provides clarity about who your account is for, potentially increasing followers by making it clear what you do and why you're worth following. It's an opportunity to showcase your USP (unique selling proposition) and give a CTA (call to action).

What are Story Highlights and how can they benefit an Instagram account?

Story Highlights are a feature that allows users to condense some of their best and most important work on their profile, driving traffic to offers and the business. They can be used for introductions, showcasing work, and providing lead magnets.

What kind of content is currently performing well on Instagram?

While Reels have gained attention, a mix of text and graphic-based posts, single images, and carousel-style posts are effective. Video content offers flexibility and the ability to repurpose across different platforms.

What is the recommended posting frequency for an Instagram account?

A recommended posting frequency includes at least one feed post per day, creating stories two to three times a day, going live once or twice a week, and producing 3 to 7 reels a week for optimal growth and engagement.

What is the best time to post on Instagram according to the script?

The best time to post on Instagram is when your followers are most active, which can be found through account insights. Generally, mornings around 8:00 or 9:00 a.m., 11:00 a.m., and afternoons around 3:00 p.m. on weekdays are suggested times.

How can engaging with other accounts in your niche help your Instagram growth?

Engaging with other accounts in your niche, known as 'fan fishing,' can train the algorithm to show your content to the right audience and put your account in front of potential followers, leading to growth.

Why are captions important in Instagram marketing?

Captions are crucial for providing context, including keywords for algorithm optimization, offering CTAs (calls to action), and engaging with the audience through polls. They help in keeping the content focused and driving user interaction.

What is the current stance on using hashtags in Instagram marketing?

Hashtags are still considered a good 'insurance policy' in Instagram marketing. While their effectiveness is debated, using a mix of big, medium, and small relevant hashtags can potentially help increase reach without causing harm.

How does the script suggest using HubSpot's social media trends report?

The script suggests using HubSpot's social media trends report to gain insights into current trends, such as AI usage in marketing and community building, to create a winning social media strategy.