Mantan Staf Kementrian Usaha Kuliner Menu "Lele Santen", Bisa Omset 15 Juta Sehari

Summary

This video shares the journey of a passionate entrepreneur from Tulungagung, who transformed his family’s struggling warung (local eatery) into a thriving business. Despite challenges like competition from trendy coffee shops, customer pressure, and personal loss, he remains focused on his goal to popularize his unique dish, 'lele santan' (fried catfish with spicy coconut sauce). Through perseverance, adaptation, and spiritual strength, he navigates the ups and downs of the food industry, and encourages others to stay optimistic and committed to their entrepreneurial dreams.

Takeaways

• 😀 The speaker reflects on the challenges and moments of doubt in running a food business, especially one targeting an older customer base, feeling the pressure of younger businesses like coffee shops.
• 😀 The speaker expresses regret that their mother did not live to see the success of their renovated food stall, emphasizing the emotional connection to their business and the desire to make her proud.
• 😀 Lele Santan (spicy fried catfish in coconut milk) is introduced as a traditional dish from Tulungagung, which the speaker wants to popularize and make a staple in the local food culture.
• 😀 Despite initial struggles, the speaker has learned the value of persistence, both in their personal and business life, and has developed a strong sense of resilience.
• 😀 The speaker previously worked in the Indonesian government before resigning to focus on renovating and rebranding the family business, showcasing the risks and rewards of entrepreneurial transition.
• 😀 The decision to leave a stable job in the government and return home was influenced by personal goals, such as wanting to start a family and the difficulties of maintaining a career while being away from home.
• 😀 Building a business from scratch involved learning from mistakes, improving processes (like cash handling and customer service), and adapting strategies based on experiences from other places, such as a successful food stall in Jogja.
• 😀 Initially, there were challenges with the food stall's organization, such as inefficient ordering systems and a lack of proper tools, but over time these were improved to provide better service and customer satisfaction.
• 😀 The speaker emphasizes the importance of social media in drawing customers, but also the stress and pressure that comes with managing complaints and handling a busy environment, especially when orders overwhelm the system.
• 😀 Success in business isn't immediate, and the speaker advocates for patience and persistence. They share that even when sales dip, they keep pushing forward, knowing that hard work eventually pays off.
• 😀 The speaker discusses the importance of maintaining a positive and proactive work environment, stating that the mood of the staff can influence the overall success of the business. They also emphasize the significance of working together as a team to improve customer service.

Q & A

What motivated the speaker to return to Tulungagung and focus on revamping their family business?

The speaker was motivated by a decline in the Warung Kebonsari's performance and the realization that their efforts in government work (at Bappenas) were not as fulfilling as pursuing the family business. They wanted to rebrand and renovate the warung to make it more appealing and sustainable.

How did the speaker handle the emotional challenge of losing their mother just before their thesis defense?

The loss of their mother was devastating, but it served as a driving force for the speaker to push forward with their business. They felt a need to succeed in order to honor their mother's belief in their potential.

What was the key factor that helped the Warung Kebonsari grow despite initial struggles?

The key factor was the speaker's decision to innovate by rebranding the warung, offering a unique dining experience (such as grilling their food in a way that was inspired by Jogja's angkringan), and utilizing social media to promote the business.

What role did social media play in the success of Warung Kebonsari?

Social media was initially a source of hesitation for the speaker, but once they embraced it, it became a powerful tool for promoting the business, showcasing their unique offerings, and attracting a larger customer base.

What were some operational challenges the speaker faced when running the business?

The speaker faced challenges such as disorganized cash handling, outdated systems for managing orders, and insufficient customer service protocols. These issues were eventually addressed as the business grew.

How did the speaker manage customer complaints and high-pressure situations?

In the face of customer complaints and high pressure, the speaker learned to manage the team more effectively and develop a system for handling orders. They also focused on maintaining calm and providing solutions to dissatisfied customers to maintain a positive atmosphere.

What was the speaker's experience with managing a team in a high-stress environment?

The speaker had to develop both leadership skills and an understanding of how to support their staff during peak times. They shared that being hands-on and directly involved in managing staff and customer relationships helped them learn to handle pressure and improve team dynamics.

What is the cultural significance of lele santan in the speaker’s business, and how did it shape their vision?

Lele santan, a local dish from Tulungagung, is central to the speaker's business and vision. The speaker aims to make it a legendary dish that will represent the local culinary culture, bringing pride to the region and attracting customers who are eager to try local specialties.

How did the speaker balance their personal life with the demands of running a business?

The speaker faced a tough balance between their personal struggles (like the loss of their mother) and the pressures of running a business. They found solace in their faith, staying optimistic, and focusing on the long-term goal of making the business succeed.

What advice does the speaker offer to other aspiring entrepreneurs?

The speaker advises aspiring entrepreneurs to be patient, stay focused on their own journey, and remain persistent. They emphasize that success comes with time, hard work, and faith, and that comparing oneself to others can slow down progress.