Ho comprato il MoonSwatch..un parere onesto

Summary

In this video, Marco Bracca, a watch enthusiast, shares his thoughts on the Moon Swatch, a collaboration between Swatch and Omega. Initially skeptical due to its speculative market and popularity among resellers, Marco eventually buys the watch in Berlin without the long lines. He appreciates its iconic design, inspired by the Omega Speedmaster, and its lightweight, casual wearability. However, he highlights several drawbacks, including a fragile plastic crystal, misaligned chronograph hands, and poor long-term durability. Ultimately, Marco describes the Moon Swatch as a fun, collectible piece rather than a durable timepiece for daily use.

Takeaways

• 😀 Marco Bracca initially disliked the Moon Swatch due to its speculative market and long lines, but eventually bought one after finding it available at a store in Berlin.
• 😀 He praises the collaboration between Swatch and Omega, noting that it brought the iconic Moonwatch design to a wider, younger audience at an affordable price.
• 😀 The Moon Swatch is seen as a great marketing move, introducing many people to the world of watches who might have never considered purchasing one before.
• 😀 The watch is lightweight and comfortable, making it an easy, carefree option for daily wear without worrying about its durability.
• 😀 One of the main attractions of the Moon Swatch is its design, which mimics the iconic Omega Speedmaster without the high cost.
• 😀 Despite its low price, the Moon Swatch suffers from a very fragile plastic crystal that scratches easily, even under normal use.
• 😀 The chronograph second hand is misaligned, which Marco criticizes as a significant flaw in quality control for a watch priced at €260.
• 😀 Marco feels the Moon Swatch is more of a 'gadget' or 'toy' rather than a serious timepiece, with its lack of durability and long-term investment potential.
• 😀 The watch is not built to last long-term; if damaged, it’s difficult to repair, and users would likely need to replace it entirely, making it more disposable than traditional watches.
• 😀 Despite the flaws, Marco recognizes the fun and nostalgic appeal of the Moon Swatch, and it’s something he would keep in his collection, though not as an everyday watch.

Q & A

What is the Moon Swatch, and why has it caused so much buzz?

The Moon Swatch is a collaboration between Swatch and Omega, designed to replicate the iconic Omega Speedmaster at a more affordable price. It has created a significant buzz due to its unique positioning, blending high-end watch design with Swatch's accessible price point, and the controversy around limited availability and scalping by resellers.

Why did Marco initially reject the idea of buying a Moon Swatch?

Marco was initially critical of the Moon Swatch due to its association with speculative resellers and the long waiting lines, which went against his personal views on horology. He did not want to participate in the hype around the watch and felt that the excitement surrounding it was artificial.

What changed Marco's mind about purchasing the Moon Swatch?

After attending an event in Berlin organized by Amazon, Marco found himself in a Swatch store at the Berlin airport where the Moon Swatch was available without the usual long lines. He saw it as an opportunity to experience the watch firsthand and decided to purchase it, motivated by curiosity and the chance to own a modern cult piece.

How does Marco describe his experience with the Moon Swatch during his trip to Morocco?

Marco wore the Moon Swatch daily during his trip to Morocco, using it as his main watch for various activities, including desert excursions and city exploration. He appreciated the watch's fun and carefree nature but also identified some of its flaws, which he openly discusses in the video.

What are the main positive aspects Marco highlights about the Moon Swatch?

Marco highlights the Moon Swatch's lightweight design, which makes it comfortable to wear for long periods without noticing it's on the wrist. Additionally, he appreciates its iconic aesthetic, closely resembling the Omega Speedmaster, which allows wearers to enjoy a piece of horological history at a fraction of the cost.

What are the main criticisms Marco has regarding the Moon Swatch?

Marco criticizes the Moon Swatch's fragile plastic plexi-glass, which scratched easily, even without intense use. He also points out the misalignment of the chronograph's second hand, which he attributes to a lack of quality control during assembly. These issues detract from the watch’s overall value and durability.

Why does Marco refer to the Moon Swatch as a 'gadget' or 'toy' for adults?

Marco refers to the Moon Swatch as a 'gadget' because, while it is a fun and visually appealing watch, it lacks the durability and long-term reliability of traditional timepieces. He feels it is not designed for everyday use but rather as a novelty or collectible item.

What is Marco's opinion on the Moon Swatch as a collector's item?

Marco acknowledges the Moon Swatch as a modern 'cult' piece that holds value primarily for collectors. While he appreciates it as part of his collection, he is skeptical about its long-term utility and durability as a regular daily wear watch.

How does Marco feel about the price of the Moon Swatch relative to its quality?

Marco believes the Moon Swatch is overpriced for its quality, especially given its fragile construction and plastic materials. He argues that for the same price, buyers could get more durable watches with metal cases and automatic movements, and that the watch should be priced lower considering its build quality.

What impact does Marco believe the Moon Swatch has had on the watch industry?

Marco feels that the Moon Swatch has made a significant impact by introducing a new generation to horology, especially those who may not have considered purchasing a luxury watch before. The collaboration has generated massive sales and attention, but Marco also believes that its success is driven more by marketing than by substance.