Business English Conversations | ESL Business Meeting Conversation

Summary

In this meeting, the team discusses the launch of their new beverage, Ginger Cola, positioning it as a health-focused energy drink with low calories and great taste. The marketing strategy includes a potential celebrity endorsement from a Japanese baseball player. The team also touches on preparations for an upcoming charity walkathon, emphasizing the importance of community involvement and collaboration. The meeting is efficient, with a focus on upcoming actions and roles, ensuring everyone is aligned on key tasks and responsibilities.

Takeaways

• 😀 Tim and Melinda are running late, but the meeting starts promptly, with Jason taking minutes.
• 😀 The meeting agenda includes an update on the marketing strategy for a new beverage, ginger cola.
• 😀 The marketing strategy for ginger cola is focused on promoting it as a health and energy drink.
• 😀 Ginger cola is positioned as a low-calorie, healthy drink ideal for working out, with potential to rival popular energy drinks like Red Bull.
• 😀 The advertising strategy is still being finalized, with plans to feature a celebrity endorsement from a power hitter in the Japan Baseball League.
• 😀 More time will be dedicated to discussing the advertising strategy in detail during the next meeting.
• 😀 An action list has been distributed to everyone for review, focusing on upcoming calls to action for a charity walkathon.
• 😀 The charity walkathon is a major focus, with an emphasis on giving back to the community.
• 😀 Innovative ideas for the charity walkathon have already been proposed and are on the agenda for discussion.
• 😀 The team is eager to contribute to the charity walkathon’s success and make it a community-focused event.

Q & A

What is the main focus of today's meeting?

The main focus of today's meeting is to discuss the marketing strategy for the new beverage, Ginger Cola, as well as the upcoming charity walkathon event.

What strategy is being proposed for the promotion of Ginger Cola?

The strategy is to pitch Ginger Cola as a health and energy drink, positioning it similarly to Red Bull, focusing on its great taste, health benefits, and low calorie content.

How does the team plan to position Ginger Cola in the market?

The team plans to position Ginger Cola as a health and energy drink, suitable for working out, with a unique selling point of being low in calories.

What is the planned celebrity endorsement for Ginger Cola?

The team is considering a power hitter from the Japan Baseball League for the celebrity endorsement, though the details still need to be finalized.

When will the team provide more details about the marketing strategy for Ginger Cola?

The team will present a more in-depth look at the marketing and promotion plans for Ginger Cola in the next meeting.

What action item has been circulated among the team members?

An action list has been circulated, which includes details about the calls to action for the upcoming charity walkathon event.

What is the significance of the charity walkathon mentioned in the meeting?

The charity walkathon is an important event for the team as it provides an opportunity to give back to the community, and the team is planning innovative ideas for it.

What is the role of each team member regarding the charity walkathon?

Each team member is expected to review their assigned roles and contribute to the planning and execution of the charity walkathon event.

What did Tony emphasize regarding the walkathon?

Tony emphasized the importance of the charity walkathon and its role in giving back to the community, stressing that it has been a top priority for the team.

What will be discussed in the next meeting?

The next meeting will have a more detailed discussion on the marketing strategy for Ginger Cola, including the celebrity endorsement and other promotional activities.