Jejak Bisnis | Rosita Dari Jual Keliling, Pie Carica Siap Mendunia

Summary

Rosita Aldini, the owner of AAFood Wonosobo, shares her journey of transforming a small, local fruit salad business into a growing company specializing in snacks and catering. Starting in 2017, Rosita’s company has expanded with guidance from local government and industry partners, introducing a unique product, 'Pikarika,' made from Karika fruit. The business has grown through online and offline sales, including participation in exhibitions and collaborations with regional UMKM and government organizations. Despite challenges like fruit availability and funding, Rosita hopes to elevate Pikarika as a regional specialty, akin to Bali’s famous 'Pie Susu.'

Takeaways

• 😀 Rosita Aldini started her business in 2017, initially selling fruit asinan door-to-door.
• 😀 The business expanded from asinan fruit to include snacks and catering services.
• 😀 Rosita received training from local government programs, which helped her diversify her product offerings, including Pikarika pies.
• 😀 Pikarika pies are made using Karika fruit, with a unique crust made from modified cassava flour, making it low-gluten.
• 😀 The pies are produced with a filling of Karika fruit puree and a topping of caramelized Karika fruit for texture and flavor.
• 😀 Production capacity is 50 boxes a day, with each box containing 10 pies, and production happens three times a week.
• 😀 Pikarika pies are sold online via Instagram, Facebook, and WhatsApp, as well as offline at exhibitions and local stores in Wonosobo.
• 😀 The business has expanded its reach to other regions like Bali, Banjarmasin, Jakarta, and Sumatra, with a reliable delivery system.
• 😀 Rosita faces challenges in sourcing sufficient Karika fruit and securing enough financial capital to meet growing market demand.
• 😀 Rosita aims to make Pikarika as iconic as the popular Pie Susu Bali, with the unique selling point of using Karika fruit, which is exclusive to Wonosobo.
• 😀 She hopes the local government can help promote Pikarika as a regional delicacy and key product from Wonosobo.

Q & A

What is the background of Rosita Aldini's business?

Rosita Aldini is the owner of AAFood Wonosobo. Her business started in 2017 with selling asinan buah (pickled fruit) by going door to door to offices. Over time, she expanded into snacks and catering.

What is the main product of AAFood Wonosobo?

The main product of AAFood Wonosobo is 'Pikarika,' a pie made from Karika fruit and modified cassava flour (mokaf). The pie is low-gluten, using mokaf in place of traditional flour.

What makes Pikarika different from other pies in the market?

Pikarika is unique because it uses Karika fruit, which is specific to Wonosobo, and is made with mokaf (modified cassava flour), making it a low-gluten product. This sets it apart from typical pies made with regular flour.

How did Rosita Aldini's business evolve over time?

Rosita's business evolved from a simple asinan buah product to a more diversified offering, including snacks and catering. She also participated in training programs with UMKM and food technology experts to develop her product, Pikarika.

How was AAFood Wonosobo able to develop the Pikarika product?

Through collaboration with the UMKM (Micro, Small, and Medium Enterprises) Dinas (Department of Industry) and food technology experts, Rosita participated in training that allowed her to develop Pikarika over six months, which involved creating the product's unique formula and production process.

What are the main challenges faced by AAFood Wonosobo?

The main challenges include limited distribution channels (only online orders and a single offline store), raw material availability (especially Karika fruit), and financial constraints that prevent the business from meeting market demand.

What is the current distribution strategy for Pikarika?

Currently, Pikarika is sold through online platforms like Instagram, Facebook, and WhatsApp, and offline at a single store in Wonosobo. The product is also available in select exhibitions and expos, but distribution is limited due to financial and logistical constraints.

What are the production capabilities of AAFood Wonosobo?

AAFood Wonosobo can produce up to 50 boxes of Pikarika per day, with each box containing 10 pies. Production is carried out three times a week, and the shelf life of the product is 7 days after labeling.

What are the key ingredients in Pikarika?

The key ingredients in Pikarika include Karika fruit, modified cassava flour (mokaf), and sugar. The pie consists of a crust made from mokaf flour, filled with a Karika fruit-based jam, and topped with pieces of Karika fruit.

What is the long-term vision for Pikarika and AAFood Wonosobo?

Rosita Aldini envisions Pikarika becoming as iconic as 'Pie Susu Bali,' with its unique Karika fruit becoming a regional specialty of Wonosobo. She aims to expand the product’s reach and gain wider recognition, both locally and nationally.