KUNJUNGAN INSPIRATIF GENBI BANTEN KE UMKM CITRA BANTEN

Summary

This video takes viewers on an inspiring visit to Citra Banten, a remarkable UMKM (Micro, Small, and Medium Enterprise) in Serang. The owner, Ibu Hajah Mfudo, shares her journey of building the business since 2007, highlighting the challenges of sourcing quality ingredients, maintaining product standards, and navigating unpredictable factors like weather. The video emphasizes the importance of hard work, responsibility, and integrity in business. Viewers are encouraged to support local UMKM businesses and make transactions through digital platforms like Kris, while enjoying the wide variety of traditional snacks produced by Citra Banten.

Takeaways

• 😀 Citra Banten, founded in 2007, is a local UMKM in Serang that produces traditional Indonesian snacks.
• 😀 The business started out to meet the growing demand for high-quality local food products.
• 😀 Ibu Mfudo, the owner, is committed to producing snacks like rengginang, kue dipang, and ceplis.
• 😀 Some of Citra Banten's products are sourced from other UMKMs to support the local community, but only after thorough quality checks.
• 😀 Product quality is a major focus, and the business ensures that items meet halal, safe, and certified standards.
• 😀 The most popular products include various flavors of ceplis: spicy, sweet, and savory.
• 😀 Citra Banten also introduced new product variants, including jeruk nipis (lime) flavored ceplis and emping barbekue (barbecue crackers).
• 😀 Challenges in business include sourcing materials, dealing with weather disruptions, and maintaining product consistency.
• 😀 Ibu Mfudo emphasizes the importance of hard work, responsibility, and honesty for young entrepreneurs starting their own businesses.
• 😀 She advocates for transparent communication with consumers, ensuring that the product quality is maintained and that no false claims are made.
• 😀 Despite the emotional struggles of transitioning to business after her husband's passing, Ibu Mfudo found strength and resilience in adapting to the challenges.

Q & A

What is the name of the business featured in the video?

The business featured in the video is called Citra Banten.

Who is the owner of Citra Banten?

The owner of Citra Banten is Ibu Hajah Mfudo.

When was Citra Banten established?

Citra Banten was established in 2007, which means it has been operating for over 17 years.

What types of products does Citra Banten produce?

Citra Banten produces a variety of products, including rengginang, kue dipang, and ceplis in different flavors like spicy, sweet, and salty.

How does Citra Banten work with other local UMKM (small businesses)?

Citra Banten works with other local UMKM by sourcing certain products from them, though they carefully select only those that meet their quality, halal, and other necessary criteria.

What are some of the best-selling products at Citra Banten?

The best-selling products at Citra Banten include ceplis in various flavors (spicy, sweet, and salty), and their new variations like jeruk nipis and emping barbecue.

What are some challenges Ibu Hajah Mfudo has faced in running her business?

Some challenges include a lack of raw materials, weather conditions that affect production, and other factors that can disrupt the smooth running of the business.

What advice does Ibu Hajah Mfudo give to young entrepreneurs?

Ibu Hajah Mfudo advises young entrepreneurs to work hard, take responsibility, and be honest with their products and business practices to gain consumer trust.

How did Ibu Hajah Mfudo transition from her previous job to running Citra Banten?

Ibu Hajah Mfudo transitioned into running Citra Banten after her husband passed away. Despite the emotional and practical challenges, she took over the business and continued its growth.

What impact did the COVID-19 pandemic have on Ibu Hajah Mfudo’s business?

The COVID-19 pandemic created significant challenges for Ibu Hajah Mfudo’s business, especially in terms of working alone and adjusting to new conditions, but she adapted by taking a more direct role in managing the business.