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Summary

This video guides viewers through the process of registering a business on Google My Business, emphasizing the importance of using the right keywords for better visibility and search ranking. The tutorial covers essential steps such as setting up the business profile, choosing relevant categories, and adding photos. Additionally, the video introduces tools like UberSuggest for keyword research and explains how to write effective business descriptions. Finally, it discusses the verification process to ensure that businesses appear on Google. The lesson is designed to help users attract more customers and increase their online presence.

Takeaways

• 😀 Set up a Google My Business account by signing in with a Google account and providing basic business details like name, address, and category.
• 😀 Optimize your business name by incorporating relevant keywords for better search visibility, such as adding location-specific terms (e.g., 'Hamburgueria in SP').
• 😀 Use tools like Ubersuggest to find high-volume keywords that can improve your search rankings and attract more customers.
• 😀 The business description is crucial for SEO; include keywords and details that clearly explain what your business offers.
• 😀 Add high-quality photos to your Google My Business profile to showcase your products and services, which boosts credibility and customer engagement.
• 😀 Verifying your business via postcard, phone, or video verification is essential to make your business appear on Google Search and Maps.
• 😀 Keep your business hours up-to-date so potential customers know when you're available and can visit accordingly.
• 😀 Enabling customer messaging allows you to respond to inquiries directly through your Google profile, improving customer communication.
• 😀 Google My Business reviews play a significant role in improving your business's ranking, so encourage happy customers to leave feedback.
• 😀 Google Posts can be used to share updates, promotions, and events, keeping your profile active and engaging for customers.
• 😀 Consistently updating your profile with new photos, posts, and accurate information helps maintain high visibility and strong local SEO performance.

Q & A

What is the main objective of the Google My Business (GMB) strategy taught in this lesson?

The main objective is to help businesses increase their visibility and customer engagement by optimizing their Google My Business profile, leading to more business opportunities and revenue generation.

Why is it important to first learn all the strategies before approaching clients?

Learning the strategies first enables a more analytical and targeted approach when identifying potential clients. It helps you quickly spot areas for improvement in a business’s Google My Business profile, allowing you to offer specific services like photo optimization or keyword improvements.

What role do keywords play in ranking a business in Google My Business?

Keywords are crucial for ranking because they are the search terms customers use. If a business’s name and description don’t include popular search terms, it’s less likely to appear in top search results, resulting in fewer customers.

How should the business name be selected for better Google My Business ranking?

The business name should include relevant keywords with high search volume. For example, instead of just 'Hamburgueria da Brasa,' it should include the keyword 'Hamburgueria in SP' to improve search visibility and attract more local traffic.

What is the purpose of using tools like UberSuggest in the process of setting up a Google My Business profile?

UberSuggest helps identify the search volume for specific keywords, which allows you to select the most effective keywords to include in the business name and description to improve ranking and visibility.

What should be included in the business description on Google My Business?

The description should include relevant keywords and detailed information about the business. This not only helps with ranking but also provides potential customers with clear insights into the products or services offered.

Why is it important to include photos in the Google My Business profile?

Photos are important because they showcase the business’s offerings, making it more attractive to customers. High-quality images can also improve the profile's ranking and engagement, especially if the business is a restaurant or service provider.

What verification methods are available for Google My Business, and which is recommended?

Verification can be done through a code sent by mail, a phone number, or a video. The video verification method is faster and more immediate, while the postal code method takes longer. Both serve the same purpose of ensuring the legitimacy of the business.

How can you ensure a business is listed correctly on Google My Business?

By carefully entering all details such as business name, address, category, and services. Additionally, verifying the information through methods like phone verification or video confirmation ensures the business appears correctly on the platform.

What is the role of categories and services in Google My Business setup?

Categories help Google classify the business, and selecting the right category ensures that it appears in relevant searches. Listing the services offered helps customers understand what the business provides and further optimizes the profile.