How to Advertise With No Money

Summary

In this conversation, a new restaurant owner seeks advice on how to promote their business without spending a fortune. The expert suggests several strategies, including using eye-catching picket signs to draw attention to their gourmet burgers and leveraging Instagram engagement by connecting with influencers in the local area. Emphasizing the importance of creating a strong first impression and reaching out to people virtually, the conversation highlights creative, cost-effective methods to attract customers in a resort town during a key period. The expert stresses the importance of consistent, hands-on digital engagement to build a local following.

Takeaways

• 😀 The speaker has opened a new restaurant in a resort town and needs cost-effective marketing strategies to promote it.
• 😀 The restaurant specializes in gourmet burgers, which is the key product to highlight in the marketing efforts.
• 😀 One suggestion is to use guerrilla marketing tactics like picket signs claiming the restaurant serves the 'world's best hamburgers.'
• 😀 The picket signs should be displayed for five consecutive days to grab attention and generate local buzz.
• 😀 The strategy of using picket signs is intended to showcase the restaurant's commitment to quality and stand out to passersby.
• 😀 Another marketing suggestion is to engage with popular local Instagram posts in Wildwood, New Jersey, to reach a wider audience.
• 😀 Engaging with individuals who have large followings on Instagram can help bring more attention to the restaurant.
• 😀 The speaker advises direct interaction by commenting on or DMing individuals who are posting the top local content.
• 😀 Instagram's location-based search feature can be used to target the right people and maximize engagement.
• 😀 The speaker emphasizes that this approach is practical and effective, especially in the local community, to attract attention to the restaurant without spending heavily on advertising.
• 😀 The speaker encourages using a personal and authentic approach on social media, calling it 'hand-to-hand combat,' to create genuine connections and draw people into the restaurant.

Q & A

What is the main concern of the restaurant owner in the transcript?

The restaurant owner is concerned with promoting their new business without spending a lot of money, and ensuring it gets the attention it deserves in a resort town.

What is the significance of the phrase 'pull the I, then pull the body, then pull their wallet' in the transcript?

This phrase emphasizes the importance of first attracting attention ('the I'), then drawing people in ('the body'), and finally getting their business or money ('the wallet'). It's a step-by-step process for gaining customers.

What marketing strategy is suggested for attracting attention to the restaurant?

The suggested strategy is to use picket signs, with messages such as 'world’s best hamburgers' and 'softest buns in town,' to draw attention in front of the restaurant for several days. This is meant to create buzz and attract people.

What does the speaker mean by saying 'hopefully the newspaper will pick it up with a photo'?

The speaker is suggesting that the picket signs could generate enough interest to be noticed by the local media, resulting in free publicity through newspaper coverage.

How does the speaker recommend using Instagram to promote the restaurant?

The speaker advises searching for popular photos on Instagram that are geotagged to the location of the restaurant, Wildwood, New Jersey. By engaging with the individuals posting those photos (e.g., through direct messages or comments), the restaurant can tap into their audience and increase visibility.

Why is engaging with local Instagram influencers important for the restaurant?

Engaging with local influencers or popular content creators on Instagram is a way to reach people who are already over-indexing in the area and have larger followings, thereby increasing the restaurant's reach without a huge advertising budget.

What does the speaker mean by 'hand-to-hand combat digitally'?

The phrase 'hand-to-hand combat digitally' refers to the personal, one-on-one engagement with individuals online, particularly through social media, to effectively draw attention and bring customers into the restaurant.

What does the speaker say about the relevance of social media for business promotion?

The speaker stresses that social media, especially Instagram, is not just a fad but a legitimate and powerful tool for business promotion, particularly when it comes to local businesses like restaurants.

What does the speaker imply by stating, 'it's not a fad, this shit’s real'?

The speaker is emphasizing that digital marketing and social media engagement are crucial and long-lasting strategies, not temporary trends. They are powerful tools that can yield real results for businesses.

What previous experience did the restaurant owner have, and how does it affect their current business?

The restaurant owner previously ran a restaurant with a partner but walked away from it with nothing. This experience has made them determined to succeed with their new venture, even though they acknowledge the risks involved.