How to Master ORGANIC MARKETING (STEP BY STEP) GROW & GET SALES WITHOUT BUYING ADS

Summary

In this video, Isabella, the owner of two six-figure online businesses, shares five effective ways to market your business for free. She emphasizes leveraging short-form video content on platforms like TikTok, Instagram Reels, and Facebook, and how to engage with audiences through live streaming, behind-the-scenes content, and product demonstrations. Isabella also discusses utilizing Twitter and Facebook Groups to build community and promote products. She offers practical advice for dropshipping businesses, encouraging entrepreneurs to use Pinterest for visual content and repurpose videos across multiple platforms for maximum reach. All these methods focus on organic growth without spending money on ads.

Takeaways

• 😀 Mastering vertical video content is essential for marketing your online business across platforms like TikTok, Instagram, and Facebook.
• 😀 Using social media platforms like TikTok, Instagram, Facebook, Pinterest, and Twitter can effectively promote your online business without spending on ads.
• 😀 Consistently creating 10-15 second, fast-paced videos with captions, good lighting, and steady angles is key to grabbing attention on social media.
• 😀 TikTok is the number one platform for small businesses, with the potential to build a large audience quickly through viral videos and engaging content.
• 😀 Livestreaming on TikTok can boost sales by showing behind-the-scenes content and packaging orders live, fostering a stronger community connection.
• 😀 Repurpose TikTok videos to other platforms like Instagram Reels and Twitter to expand your reach and promote your products.
• 😀 The app InShot is highly recommended for editing videos quickly and efficiently, ensuring they are under 10-15 seconds and optimized for social media.
• 😀 Don't be afraid to use your voice in videos—doing so adds authenticity, builds trust, and helps your content stand out in a crowded space.
• 😀 Twitter remains a powerful tool for online businesses, especially for promoting products through personal accounts and retweeting to build community.
• 😀 Facebook groups and Facebook Reels are great tools for organic growth, as they allow for free marketing and even direct sales via the marketplace.
• 😀 Pinterest is effective for promoting products, particularly for drop-shipping businesses, and provides analytics through a business account to track performance.

Q & A

What are the five free ways to market an online business as mentioned in the video?

The five free ways to market an online business are: 1) Creating short-form videos on platforms like TikTok, Instagram Reels, and Facebook Reels. 2) Using live streams on TikTok. 3) Repurposing content across multiple platforms. 4) Leveraging Twitter for community engagement. 5) Utilizing Facebook Groups to build a community and promote your business.

How can TikTok help promote an online business?

TikTok is an effective platform for promoting an online business because of its viral nature and massive reach. By creating engaging short-form videos (10-15 seconds), businesses can showcase their products, share behind-the-scenes content, and interact with potential customers. TikTok also offers the opportunity to build an audience quickly, as demonstrated by businesses that gained 15,000 followers in just a few days.

What is the importance of using captions in short-form videos?

Using captions in short-form videos is important because it makes the content more accessible, especially for users who watch videos with the sound off. Captions also help to emphasize key points and ensure that the message is conveyed clearly, even if viewers are scrolling quickly.

Why is live streaming on TikTok beneficial for online businesses?

Live streaming on TikTok allows businesses to interact directly with their audience in real-time, answer questions, and showcase products. It is particularly beneficial for businesses that handle their own inventory, as live streams can help drive immediate sales by linking to the bio and showcasing the packaging or usage of the products.

How can businesses repurpose TikTok content to maximize exposure?

Businesses can repurpose TikTok videos by reposting them on other platforms like Instagram Reels, Facebook Reels, and Pinterest. By sharing content across multiple platforms, businesses increase their chances of reaching different audiences and gaining more exposure.

What role does Twitter play in marketing an online business?

Twitter can be a powerful tool for marketing an online business by helping to build a community. Businesses can follow potential customers, retweet their own business-related content, and engage with followers. Additionally, Twitter allows direct linking in posts, making it easier for customers to shop or learn more about products.

What is the advantage of using Facebook Groups for business promotion?

Facebook Groups provide a space for businesses to connect with people in niche communities. By sharing content in relevant groups, businesses can grow their reach without spending money on ads. Even if groups don’t allow direct selling, businesses can share valuable content and gain followers who may later become customers.

Why should businesses avoid using the 'small business' hashtag on TikTok?

The 'small business' hashtag on TikTok is primarily used by other small businesses, meaning it won’t help businesses reach their target customers. Instead, businesses should use hashtags that are relevant to their specific niche to attract the right audience, such as using health-related hashtags for fitness products or beauty-related hashtags for skincare items.

What tools and techniques are recommended for editing short-form videos?

Isabella recommends using the app InShot for editing videos. Key editing techniques include keeping videos under 10-15 seconds, cutting unnecessary footage, speeding up parts of the video to maintain viewer interest, and adding personal voiceovers. These techniques help improve viewer retention and make the content more engaging.

What is the benefit of adding personal voiceovers to videos?

Adding personal voiceovers to videos helps make the content more relatable and builds trust with viewers. It also makes the video stand out, as many creators avoid using their voice. Using your own voice humanizes the brand and can help boost viewer engagement, making your content more likely to go viral.