6 Steps to Create Business Vision, Mission and Values in Your Business plan

Summary

This video provides a step-by-step guide to creating clear and concise Mission, Vision, and Values statements for your business. It covers defining your mission (purpose and value), vision (long-term goals), and values (guiding principles). The process also includes writing these statements, sharing them with your team, and incorporating them into the daily operations of your business to ensure alignment and unity. By following these steps, you can build a strong foundation for your business's culture and direction.

Takeaways

• 😀 Define your mission: A mission statement is a brief, clear description of your business's purpose, including what you do, who you serve, and how you add value.
• 😀 A strong mission statement should inspire and motivate, reflecting your business's values and goals.
• 😀 Define your vision: Your vision statement outlines the long-term goals and aspirations of your business, guiding future decisions.
• 😀 An effective vision should be both ambitious and achievable, serving as a roadmap for your business's growth.
• 😀 Define your values: Your business's core values should reflect what is important to you, shaping company culture and decision-making.
• 😀 Authentic and genuine values should be consistently demonstrated in all business actions and interactions.
• 😀 Write your mission, vision, and values: Craft concise, clear statements that encapsulate your business’s essence, using inspiring language.
• 😀 Share your mission, vision, and values with your team to ensure everyone is aligned with the business’s purpose and direction.
• 😀 A shared understanding of mission, vision, and values fosters unity and a sense of purpose within the team.
• 😀 Integrate your mission, vision, and values into every aspect of your business, including decisions, communication, and culture.
• 😀 Your mission, vision, and values are essential in building a successful business, providing clarity and direction for all stakeholders.

Q & A

What is the primary purpose of defining a mission statement for a business?

The mission statement defines the core purpose of the business. It should outline what the business does, who it serves, and how it provides value to its customers. It helps clarify the business's overall purpose and guides decision-making.

How should a business's vision statement be structured?

A vision statement should describe the long-term goals and aspirations of the business. It should be aspirational, inspirational, ambitious, yet achievable, and provide guidance for decision-making as the business grows.

What role do values play in shaping a business?

Values are the guiding principles that shape the culture and decision-making of a business. They reflect what the business believes in and are crucial for creating a unified and ethical business environment.

How can a business create a compelling mission, vision, and values statement?

A compelling statement should be clear, concise, and inspiring. It must capture the essence of the business, motivate employees, and reflect the culture and goals of the company. Using language that resonates with the team and customers is key.

Why is it important to share the mission, vision, and values with the entire team?

Sharing the mission, vision, and values with the team ensures that everyone is aligned with the company's direction. It fosters a shared sense of purpose, helps with team unity, and ensures all employees understand the goals and cultural expectations of the business.

What is meant by 'incorporating mission, vision, and values into everything you do'?

Incorporating mission, vision, and values means integrating these guiding statements into all aspects of the business, from decision-making to communication with customers and team members. It should be reflected in the company’s actions, policies, and day-to-day operations.

What should be included in a business's mission statement?

A mission statement should include a brief description of what the business does, who it serves, and how it adds value to its customers. It should be motivating and reflect the core goals and values of the business.

How can a business make its vision statement both aspirational and achievable?

To make a vision statement both aspirational and achievable, it should outline a future goal that inspires employees and stakeholders while being grounded in reality. It should focus on the long-term while considering practical steps to get there.

What makes a company's values authentic and genuine?

Values are authentic and genuine when they reflect the true beliefs of the company and are consistently demonstrated through its actions. Authentic values are not just words on paper; they must be lived out in every aspect of the business.

What is the importance of having a clear mission, vision, and values for a business?

A clear mission, vision, and values provide direction and focus for the business. They help guide decisions, align the team, and maintain consistency across operations. These elements ensure that the company remains focused on its long-term goals and maintains a strong organizational culture.