LOW BUDGET FACEBOOK ADS STRATEGY

Summary

In this informative video, the host explains how to effectively run Facebook and Instagram ads with a minimal daily budget of $5,000 Naira or even $5. The focus is on two key ad objectives: engagement and traffic. Viewers are guided step-by-step on setting up an engagement ad to maximize video views and create brand awareness while also generating sales. The video emphasizes the importance of targeted city selection and precise audience demographics for better results. By following these strategies, users can optimize their ad spend and achieve significant engagement on social media.

Takeaways

• 😀 A daily ad budget of as low as $5 or 5,000 naira can yield good results if executed correctly.
• 😀 Engagement ads and traffic ads are two effective objectives to choose for maximizing ad performance.
• 😀 Using video content is essential for engagement ads to achieve true play views and better results.
• 😀 It's advisable to run ads for at least two weeks to one month to gather sufficient data and optimize results.
• 😀 Focus on specific cities rather than broader regions for targeted ad placement to improve effectiveness.
• 😀 Utilize Advantage Plus audience settings to leverage AI for optimizing audience targeting, but consider using original audience settings for better control.
• 😀 Carefully select the age range and gender of the target audience to align with your business goals.
• 😀 Manual placements allow for precise control over where ads are shown, enhancing their performance.
• 😀 Engagement ads provide dual benefits: they not only generate sales but also build brand awareness.
• 😀 Encouragement to interact with the content: viewers are prompted to ask questions and engage with the video.

Q & A

What is the primary focus of the video?

The video focuses on how to effectively run ads with a low daily budget of as little as $5,000 naira or $5 using specific strategies.

What types of ads does the presenter recommend for low-budget campaigns?

The presenter recommends using engagement ads and traffic ads to achieve good results on a low budget.

What is the purpose of using engagement ads?

Engagement ads are designed to maximize viewer interaction and can help generate both awareness and sales.

How should the ad budget be managed over time?

It is suggested to run the ads for a minimum of two weeks to a month to see optimal results, as longer durations typically yield better outcomes.

Why is it important to choose specific locations for targeting?

Selecting specific locations, such as cities where you already have sales data, increases the likelihood of reaching the right audience and achieving better results.

What age range does the presenter suggest for targeting audiences?

The recommended age range for targeting audiences is between 27 and 45 years.

Should gender targeting be specified in the ads?

The presenter suggests keeping gender targeting broad unless the product is specific to a gender. In this case, all genders can be targeted.

What is the significance of manual placements in ad campaigns?

Manual placements allow advertisers to choose specific platforms, such as Instagram, for running their ads, which can enhance targeting and effectiveness.

What is the main advantage of using traffic ads?

Traffic ads direct viewers to an Instagram profile or another web location, which can be particularly beneficial for businesses with a variety of products.

What does the presenter encourage viewers to do at the end of the video?

The presenter encourages viewers to create engagement ads, leave comments for questions or clarifications, and to subscribe to the channel for more content.