How To Run Facebook/Instagram Ads For E-commerce, Dropshipping, or POD from India (in Hindi) | NS

Nishkarsh Sharma

19 Apr 202320:07

Summary

TLDRThis video script is a comprehensive guide for e-commerce and dropshipping business owners, focusing on leveraging Facebook, Instagram, and Meta Ads for marketing. It outlines six key steps: campaign creation, targeting the right audience, budget allocation, ad creation with effective copy and media selection, and scaling up strategies. The speaker also promises to share examples and a free guide on when to scale or stop ads for optimal results, ensuring viewers can effectively promote their print-on-demand products.

Takeaways

😀 The video provides a guide on running e-commerce print-on-demand or dropshipping businesses using Facebook, Instagram, or Meta Ads.
🎯 The speaker outlines six key aspects to focus on for successful ad campaigns, including campaign creation, targeting, budgeting, ad creation, scaling, and optimization.
📈 The importance of campaign level settings is emphasized, such as explaining the purpose of the campaign to Facebook, whether it's for brand awareness, traffic, or conversions.
🤑 Targeting is crucial; the audience should specify the interests and demographics of the target audience to ensure ads are shown to the right people.
💰 A budget strategy is suggested, recommending setting a budget of around ₹400 for each ad set within a campaign, with a total campaign budget of ₹1200 for three ad sets.
✍️ Ad creation involves writing effective ad copy and selecting impactful visuals, with simplicity being key for better ad performance.
🔼 Scaling up ads is discussed, indicating when and how to increase the budget for ads that are performing well to maximize results.
🛑 The video introduces a 'three-dee cap' rule for deciding when to stop or scale ads based on performance metrics such as clicks, unique link clicks, and purchases.
📊 The necessity of monitoring ad performance is highlighted, using Facebook's Ads Manager to track clicks, unique link clicks, and conversions.
📝 The speaker provides practical examples and a free guide to illustrate how to scale and stop ads based on performance data.
🔗 The transcript is in Hindi, but the video content is aimed at teaching an online business strategy applicable to various audiences.

Q & A

What is the main topic of the video?
-The main topic of the video is explaining how to run a print-on-demand or dropshipping business effectively using Facebook, Instagram, or Meta Ads.
What are the six things the video will cover?
-The six things the video will cover are: campaign creation, targeting the right audience, setting campaign budgets, creating effective ads, scaling up ads, and providing examples and a free guide on when to scale and stop ads.
What does the video suggest for campaign creation on Facebook Ads?
-The video suggests understanding the different levels of campaigns on Facebook Ads, such as campaign level, ad set level, and ad level, and choosing the right objective for the campaign, like conversions, sales, traffic, or brand awareness.
How does the video guide viewers on targeting their audience for ads?
-The video guides viewers on targeting their audience by specifying interests on the ad set level, which involves selecting the right audience based on their interests in the products or services being offered.
What is the recommended budget for each ad set according to the video?
-The video recommends setting a budget of around ₹400 for each ad set, which is considered a sweet spot that is recommended for effective ad performance.
How should one decide when to stop an ad set that is not performing well?
-The video suggests monitoring the performance of the ad set and stopping it if it is not generating the desired results, such as clicks or conversions, within the set budget.
What is the importance of ad copy in the video's context?
-Ad copy is important as it should be simple and convey the message effectively to attract the audience. The video emphasizes that simpler ad copy tends to perform better.
What is the 'Three D Cap Rule' mentioned in the video?
-The 'Three D Cap Rule' is a set of guidelines for deciding when to scale or stop an ad set based on its performance over three days, focusing on metrics like clicks, auto cuts, and parcels (sales or conversions).
How does the video use examples to illustrate the scaling and stopping of ad sets?
-The video uses examples to show different scenarios of ad performance, explaining when to scale up the budget if the ad set meets certain performance criteria over three days, and when to stop if it does not meet these criteria.
What is the final guidance provided in the video regarding ad management?
-The final guidance provided in the video is to apply the 'Three D Cap Rule' effectively, review the performance of ad sets regularly, and make informed decisions on scaling or stopping ads based on the performance data available in the Facebook Ads Manager.

Outlines

00:00

📈 Facebook and Instagram Ads for E-commerce

In this video, I will teach you how to run Facebook and Instagram ads specifically for your e-commerce print-on-demand or dropshipping business. I will cover six key topics: creating campaigns, targeting your audience, budgeting for campaigns, creating ads including ad copy and images, scaling and stopping ads, and sharing numerous examples along with a free guide.

05:02

📊 Campaign Creation and Audience Targeting

Campaign creation involves specifying the type of campaign, such as conversions or sales, and choosing event types like conversions. Audience targeting is done at the ad set level where you specify the interests of your target audience, ensuring they are broad and related to your niche for better performance.

10:02

💰 Budgeting and Ad Creation

Set a budget of approximately ₹400 per ad set, with three ad sets in a campaign totaling ₹1200 per day. Create ads by writing simple ad copy and selecting appropriate ad creatives, such as images or videos. Simplify ad copy to ensure better performance, and use limited-time offers to entice customers.

15:04

🔄 Scaling and Stopping Ads

Implement the 'Three Day CAP Rule' to decide whether to scale or stop ads. This rule involves reviewing the performance of ads over three days, focusing on metrics like cost per unique link click, add-to-cart actions, and purchases. Ads that meet performance criteria for three consecutive days can be scaled by increasing their budget.

Mindmap

Keywords

💡E-commerce

E-commerce refers to the buying and selling of goods or services using the internet, as well as the transfer of money and data to execute these transactions. In the context of the video, the theme revolves around setting up an e-commerce business specifically for print-on-demand and dropshipping, which are forms of online retail where the seller does not keep the physical goods in stock.

💡Facebook Ads

Facebook Ads is a term used to describe the paid promotional content displayed on the Facebook platform. The video discusses how to use Facebook Ads to target specific audiences for an e-commerce business, highlighting the importance of creating effective ad campaigns to drive sales and engagement.

💡Target Audience

A target audience refers to a specific group of people who are most likely to be interested in a product or service. The script emphasizes the importance of identifying and targeting the right audience for ad campaigns to ensure that marketing efforts are effective and reach the people who are most likely to become customers.

💡Campaign Budget

Campaign budget refers to the total amount of money allocated for an advertising campaign. The video script mentions setting a budget for ad sets within a campaign, which is crucial for managing costs and ensuring that the ads are financially sustainable.

💡Ad Creative

Ad creative encompasses the visual and textual content used in an advertisement. The script discusses the creation of ad creatives, including the selection of images and the writing of ad copy, which are essential for capturing the audience's attention and conveying the message of the advertisement.

💡Ad Copy

Ad copy is the text part of an advertisement, designed to persuade potential customers to take a specific action. The video mentions writing simple and effective ad copy that can improve the performance of ads, such as promoting a product or offering a limited-time deal.

💡Conversion

In marketing, a conversion occurs when a visitor performs a desired action, such as making a purchase or signing up for a newsletter. The script discusses selecting conversion events in ad campaigns, which helps to measure the effectiveness of the ads in driving desired actions from the target audience.

💡Interest Targeting

Interest targeting is a method used in advertising to show ads to people who have shown interest in specific topics. The video script explains how to use interest targeting on Facebook to select audiences based on their interests, which can improve the relevance and effectiveness of the ads.

💡Scale Up

To scale up refers to the process of increasing the size, scope, or intensity of an operation or activity. In the context of the video, scaling up ads means increasing the budget or reach of successful ad campaigns to maximize their impact and results.

💡Three D Rule

The 'Three D Rule' mentioned in the script is a set of guidelines for managing ad campaigns, which includes directives on when to stop or scale campaigns based on performance metrics such as clicks, conversions, and sales. This rule helps in making data-driven decisions to optimize ad performance.

💡Proof of Concept

Proof of concept is a validation of an idea or theory through demonstration or piloting. The script mentions reviewing the performance of ad sets over a three-day period as a form of proof of concept to determine if the ad campaign is effective before investing more resources into it.

Highlights

Introduction to setting up e-commerce print-on-demand or dropshipping business on Facebook, Instagram, or MetaAds.

Six key aspects of creating a successful ad campaign for e-commerce.

How to select the right campaign objectives for different business goals.

Strategies for targeting specific audiences based on interests for ad campaigns.

Setting budget for ad sets and the recommended budget allocation per ad set.

The importance of ad creation, including selecting images, videos, and crafting ad copy.

Tips for scaling up ads effectively and when to stop or pause ad campaigns.

Explanation of the three levels in Facebook Ads Manager: Campaign, Ad Set, and Ad.

How to select the right event type for conversion optimization in ad campaigns.