I SPENT $10 TO MAKE $100 🤑 FACEBOOK ARBITRAGE WITH ADSTERRA (MY RESULT)

Summary

John Francis shares his experience running Facebook ads for scholarships and work/travel opportunities, with a $10,000 Naira budget. Initially, his ads performed poorly due to outdated content, but after adjusting his approach and focusing on a new niche, he saw improved results. While paid ads only brought in a fraction of the revenue, organic traffic from his blog and Telegram channel made a significant contribution. John emphasizes the importance of monitoring ads, using a traffic bank, and integrating organic strategies for long-term success in online marketing.

Takeaways

• 😀 Running a paid ad with a budget of 10,000 Naira initially didn’t produce expected results, with minimal clicks and a low return on investment.
• 📉 Monitoring and adjusting ads is crucial for their success. John’s initial failure was due to not actively monitoring the ad performance.
• 💡 The importance of testing different niches was highlighted. After switching to a scholarship and work/travel niche, ad performance improved.
• 🔄 Organic traffic can be just as valuable as paid ads. John made a significant portion of his earnings through free traffic from his blog and Telegram channel.
• 👨‍💻 Creating value through a blog is vital. John emphasized the need to provide useful content to attract long-term, organic traffic.
• 🎯 Focusing on a specific, targeted audience increases ad effectiveness. John shifted focus to individuals seeking scholarships or work/travel opportunities.
• 💰 Paid ads alone might not be enough to generate significant revenue. Diversifying traffic sources is important for better results.
• 📝 Having a traffic bank, such as a Telegram channel or email list, helps retain and engage visitors from paid ads, ensuring long-term benefit.
• 📊 Impressions are not enough. Tracking other metrics like CPM (Cost per Thousand Impressions) and clicks is important to evaluate ad success.
• 🔧 John spent a significant amount of time and effort improving his ad strategy, including testing new content, adjusting budgets, and optimizing the targeting.
• 💵 Even with some losses, John managed to recover a portion of his investment through combined efforts of paid and organic traffic, making around $500 from ads.

Q & A

What was the main purpose of John Francis's video?

The main purpose of the video was to provide an update on the results of a $10,000 Facebook ad campaign that John previously discussed, showing both successes and failures in the process.

Why did the Facebook ad campaign initially fail?

The ad campaign failed primarily because the video, related to the 'Ring of Power' movie, had already gained popularity online. By the time the ad was launched, many people had already seen the video, reducing its effectiveness.

What was the strategy John used to improve the ad performance?

John changed his focus to a new niche—scholarships, work, and travel—by sourcing legitimate platforms offering scholarships and jobs abroad. He used a blog to post information about these opportunities and ran ads targeting this audience.

How did John generate additional revenue besides paid ads?

John generated additional revenue through organic traffic from his blog and social media. He also gained subscribers to his Telegram channel and email list, which contributed to future engagement and monetization.

What does John mean by having a 'traffic bank'?

A 'traffic bank' refers to building an audience that subscribes to your content, such as through Telegram, email, or other platforms. This ensures that even when ads are paused, you still have ongoing engagement and opportunities for future conversions.

What was the outcome of the second ad campaign focused on scholarships and work abroad?

The second ad campaign generated over 8,000 impressions but only 20 clicks, with a CPM of $30. Although the clicks were low, John focused on the impressions, which still helped generate revenue from ASA (AdSense) and organic traffic from the blog.

How did John track the performance of his ads?

John monitored key metrics like impressions, clicks, CTR (Click Through Rate), and CPM (Cost Per Thousand Impressions) to evaluate the performance of his ads. He also observed the balance between paid and organic traffic in driving results.

Why did John continue funding his ad account despite losing money?

John continued to fund his ad account in an attempt to recover the losses from the initial failed ad campaign. He was hopeful that optimizing the ads would lead to better results and higher returns on his investment.

What was the final total earnings from the ad campaigns?

John made a total of $1,273 from the ad campaigns. However, only about $500 of this was directly attributed to paid ads, while the rest came from organic traffic and other free marketing efforts like blog posts.

What advice does John give to those running ads or starting online businesses?

John advises people to build a long-term strategy that includes both paid ads and organic traffic sources, like blogs and social media. He stresses the importance of nurturing an audience and creating valuable content, rather than relying solely on ads for immediate results.