This World Sight Day, we present to you 'The Eye Test Menu'

Summary

Titan I+ addresses the alarming issue of compromised vision among truck drivers in India, where one in three drivers faces vision problems, contributing to thousands of accidents. The brand innovatively replaces traditional menus at dhabas with an 'Eye Test Menu,' allowing drivers to check their vision while ordering food. On-site optometrists conduct free eye exams and provide personalized corrective prescriptions. This initiative extends to cab drivers and delivery personnel, significantly enhancing road safety. By merging eye care with the everyday lives of drivers, Titan I+ is making a profound impact on public health and safety on Indian roads.

Takeaways

• 🚚 One in three truck drivers in India has compromised vision, highlighting a significant safety concern.
• ⚠️ Trucks and lorries were involved in over 25,000 crashes, resulting in over 10,000 deaths annually.
• 🍽️ The truckers' pit stop is often at Indian dhabas, which serve regional homestyle food.
• 📜 The traditional menus at these dhabas were replaced with an eye test menu to address the vision issues of drivers.
• 👁️ The eye test menu featured names of dishes instead of letters, allowing truckers to unknowingly undergo vision tests.
• 🆓 On-site optometrists conducted thorough eye exams for truckers free of cost.
• 👓 Corrective prescription spectacles were provided based on the eye exams conducted at the dhabas.
• 🚕 The initiative expanded to include cab drivers, delivery personnel, and others at risk of vision impairment.
• 📈 The iTest menu by Titan i+ represents a significant step toward improving road safety in India.
• 💡 This innovative approach combines essential health checks with everyday activities, raising awareness of eye care.

Q & A

What percentage of truck drivers in India have compromised vision?

One in three truck drivers in India have compromised vision.

How many crashes and deaths are attributed to trucks and lorries in India?

Trucks and lorries were involved in over 25,000 crashes, resulting in over 10,000 deaths.

Why is eye care a low priority for truck drivers?

Many truck drivers choose to ignore their vision problems and live without addressing them, likely due to their demanding lifestyles.

Where was the initiative to improve truck drivers' vision implemented?

The initiative was implemented at Indian dhabas, which are roadside eateries frequented by truck drivers.

What innovative method was used to conduct eye tests at the dhabas?

The old menus were replaced with an eye test menu, where the alphabet was replaced with names of food dishes, allowing truckers to order food while assessing their vision.

What services were provided to the truck drivers regarding their vision?

Optometrists were on site to conduct thorough eye exams free of cost, determining the corrective prescription for spectacles.

What is the significance of the 'i-test menu' by Titan i+?

The 'i-test menu' is a major milestone in making Indian roads safer by raising awareness about vision health among drivers.

Who else, besides truck drivers, was included in this initiative?

The initiative expanded to include Ria and cab drivers, delivery personnel, and others at risk of vision problems.

How did the initiative aim to make the roads safer?

By identifying and addressing vision problems among drivers, the initiative aims to reduce the number of accidents and fatalities on the road.

What is Titan i+ known for?

Titan i+ is recognized as India's expert eyewear brand.