La realizzazione di un video con Klaus - Audi We Generation S3E2

Audi We Generation
21 Dec 202007:40

Summary

TLDRThe video script discusses the creative process behind video making, emphasizing the importance of idea generation and storytelling. It highlights the role of digital artists and the secrets of successful video production, including the use of various tools like smartphones, drones, and editing software to enhance the final product. The speaker stresses the significance of conveying meaningful messages and values through content, and encourages viewers not to be intimidated by technicalities, but to focus on the power of their ideas.

Takeaways

  • 💡 The importance of creativity and online presence through platforms like YouTube is highlighted, with a focus on digital artists and content creators.
  • 🎥 The process of video making is discussed, emphasizing the significance of the idea or concept as the starting point for creating a video.
  • 🤔 Ideas for videos can stem from various sources, including personal experiences, questions, everyday life, or reinterpreting existing content found online.
  • 🎬 The role of aesthetics and ethics in video content is considered, stressing the creator's responsibility in conveying messages and sharing values.
  • 📱 Technical tools and equipment are mentioned as facilitators for professional-looking videos, including mirrorless cameras, microphones, and drones.
  • 📱 The convenience of smartphones for video recording is noted, especially for capturing spontaneous moments and instant content creation.
  • 🎞️ Video editing is described as a crucial part of the creative process, allowing for the refinement of the story and the enhancement of the video's overall impact.
  • 🎵 The importance of rhythm in videos is discussed, with music, movement, and the duration of clips being key elements in engaging the audience.
  • 🕒 The evolving expectations for video length and pace are acknowledged, reflecting the influence of short-form content platforms like TikTok and Instagram.
  • 🌟 The script encourages creators not to be intimidated by technical limitations, as the beauty and potential of ideas are boundless and should drive the creation process.
  • 🚀 The journey of learning and innovation is emphasized, with a call to action for a collective effort in becoming a more aware and skilled generation of content creators.

Q & A

  • What is the main topic discussed in the script?

    -The main topic discussed in the script is the creative process behind video making, specifically focusing on the ideas, techniques, and tools used in creating online content, particularly on platforms like YouTube.

  • How do ideas for videos typically originate according to the script?

    -Ideas for videos can originate from various sources, such as answering questions through videos, experiences from daily life, viewpoints on events or moments of a trip, or even reinterpreting content seen on the internet.

  • What is the importance of messaging in the videos according to the speaker?

    -The speaker emphasizes the importance of messaging in videos, as they feel a sense of responsibility for the content they create. They strive to use their media influence to share values and educate their audience.

  • What types of equipment does the speaker prefer for video making?

    -The speaker prefers using a mirrorless camera for most of the shots due to its portability and versatility. They also mention using a drone for aerial perspectives and a smartphone for quick, spontaneous captures.

  • How does the speaker describe the video editing process?

    -The speaker describes the video editing process as a way to express the story to its fullest. It involves arranging the clips, adding text, effects, color correction, and adjusting the rhythm of the video to make it engaging and fluid.

  • What are some components that can add rhythm to a video?

    -Some components that can add rhythm to a video include music, movement coordinated with the music, dynamic and attractive camera work, and optimizing the duration of individual clips to maintain a fast pace.

  • What is the speaker's perspective on the role of technical skills in video making?

    -The speaker believes that while technical skills are important, the idea and creativity behind the video are more crucial. They encourage not to be intimidated by the technical aspects and to focus on the limitless potential of ideas and innovation.

  • How does the speaker view the current trend of shorter video content?

    -The speaker acknowledges the trend of shorter video content, especially on platforms like TikTok and Instagram. However, they note that there is still value in longer videos, up to ten minutes, which can effectively tell a complete story or showcase a journey.

  • What is the significance of the campus of AIC Farm mentioned in the script?

    -The campus of AIC Farm is mentioned as a place where the next generation can acquire skills and become more aware, suggesting it as a starting point for innovation and cultural development in video making and digital content creation.

  • What advice does the speaker give to those interested in video making?

    -The speaker advises not to be limited by preconceptions and to be open to exploring ideas without boundaries. They encourage embracing the potential of online platforms like YouTube to realize dreams and share creative content.

Outlines

00:00

🎥 The Art of Video Making

This paragraph discusses the creative process behind video making, emphasizing the importance of the idea as the core of the video. It explores various sources of inspiration for video content, such as personal experiences, everyday observations, and other online content. The speaker also highlights the significance of conveying meaningful messages through videos and the ethical responsibility that comes with the power of media. Technical aspects like camera equipment and audio quality are mentioned, but the main focus is on the creative and communicative aspects of video production.

05:01

🎞️ Video Editing: The Magic Behind the Scenes

This paragraph delves into the video editing process, explaining it as a logical sequence that starts with a timeline and expands to include various components such as text, effects, color correction, and rhythm. The importance of music, movement, and the duration of clips in creating a dynamic and engaging video is stressed. The speaker also addresses the trend of shorter video content and encourages embracing the challenge of telling compelling stories within a limited time frame, ultimately highlighting that while technical skills are important, the power of ideas and creativity is boundless.

Mindmap

Keywords

💡Creativity

Creativity in the context of the video refers to the originality and inventiveness involved in producing online content, particularly for platforms like YouTube. It's the driving force behind the conception of unique and engaging videos that capture the audience's attention. The video emphasizes the importance of nurturing one's creative ideas, as these ideas form the backbone of any compelling video content.

💡Video Making

Video making encompasses the entire process of creating a video, from conceptualization and filming to editing and publishing. It involves both the technical aspects, such as camera work and sound quality, and the artistic elements, like storytelling and visual aesthetics. The video script discusses the secrets of successful video making, emphasizing the importance of a clear narrative and the use of various tools and techniques to enhance the final product.

💡Digital Artists

Digital artists are creators who express themselves through digital media, often leveraging platforms like YouTube to share their work with a global audience. They may specialize in various forms of digital content creation, such as graphic design, animation, or video production. The video highlights the role of digital artists in shaping online culture and the significance of their creative contributions.

💡Ethics

Ethics in the context of the video relates to the moral principles and values that guide the content creator's decisions and actions. It involves considering the impact of one's work on the audience and society at large. The speaker emphasizes the responsibility they feel towards the messages they convey through their videos, underscoring the importance of ethical content creation.

💡Media Power

Media power refers to the influence and reach that creators have through their media platforms, such as YouTube. It highlights the potential to shape public opinion, spread messages, and inspire change. The video script discusses the importance of using this power responsibly to share values and educate the audience.

💡Aesthetics

Aesthetics in the video script pertains to the visual and sensory appeal of the content being created. It involves the artistic and design aspects that make a video visually pleasing and engaging. The speaker discusses the importance of aesthetics alongside ethics, suggesting that a video should not only look good but also convey meaningful messages.

💡Editing

Editing is the process of assembling and refining the raw footage shot during video production into a cohesive and polished final video. It involves selecting the best clips, adjusting audio quality, adding effects, and adjusting the pacing to create a narrative that effectively communicates the creator's vision. The video script describes editing as a fun yet challenging part of video making that allows for the best expression of the story.

💡Rhythm

Rhythm in the context of the video refers to the pace and flow of the content, which contributes to the overall engagement and appeal of the video. It involves the timing of cuts, the coordination of movements with music, and the duration of individual clips. A well-executed rhythm can make a video more dynamic and enjoyable to watch.

💡Smartphone

A smartphone is a multifunctional device that, in the context of the video, serves as a convenient tool for video recording. The ease of use and portability of smartphones have made them a popular choice for capturing spontaneous moments and creating content on the go.

💡Tutorial

A tutorial is a set of instructions or a guide designed to teach individuals how to perform a specific task or create a particular type of content. In the video script, the mention of tutorials on YouTube signifies the platform's role as a learning resource, where users can find step-by-step guides to realize their creative ideas and projects.

💡Innovation Culture

Innovation culture refers to an environment that fosters creativity, experimentation, and the development of new ideas and technologies. The video script touches on the importance of embracing such a culture to break down barriers and preconceptions, encouraging individuals to think outside the box and pursue their innovative projects.

Highlights

The creative process of video making is discussed, emphasizing the importance of the idea behind the video.

Ideas for videos can come from personal questions, experiences, or reinterpreting content found online.

The ethical aspect of content creation is highlighted, with a focus on responsibility towards the audience.

The use of various tools and equipment is mentioned to enhance the quality of video production.

Mirrorless cameras are preferred for their portability and versatility in video shooting.

The importance of good audio quality is stressed, with the use of a microphone to reduce background noise.

Drones add a unique perspective to videos, providing an aerial viewpoint that adds value.

Smartphones are increasingly being used for video production, especially for capturing spontaneous moments.

Video editing is described as a fun and creative process where ideas are shaped into a cohesive narrative.

The role of music in setting the rhythm and pace of a video is discussed, as well as the coordination of movement with music.

The impact of social media platforms like TikTok and Instagram on the preferred length and pace of videos is noted.

The importance of the idea over technical skills in video creation is emphasized, encouraging creators not to be intimidated by technical limitations.

The journey of innovation and learning is explored, with a focus on acquiring skills to become part of a more aware generation.

The transcript discusses the potential of YouTube to inspire dreams and the tutorial culture that empowers creators.

The value of creativity and the limitless nature of ideas in content creation is celebrated.

A call to action for young creators to embark on a journey within the culture of innovation, breaking down barriers and preconceptions.

Transcripts

play00:00

per tre ragazzi su quattro il lavoro dei

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sogni a che fare con youtube o comunque

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quella creatività on line siamo

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ragionerà su indicativi di youtube di

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artisti digitali che si scrive sempre di

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più attraverso i video

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ma quali sono i segreti del videomaking

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ho incontrato i ragazzi mela 16 per

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appunto consultarmi con loro su come si

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realizza un video a partire dall'idea

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del montaggio e tutto il processo

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creativo ritardo tra poco arriva

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[Musica]

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l'obiettivo di questa mattina farci un

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po un'infarinatura di quello che è il

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processo creativo del videomaking si

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rende la parte più importante la parte

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dell'idea quindi una parte del perché

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come fare un video vi sono vari modi

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dove magari può arrivare l'idea può

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essere magari da una domanda che mi

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pongo un quesito attraverso un video

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cerco di rispondere magari dei percorsi

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ragionamenti che faccio

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a questa domanda oppure semplicemente

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possono nascere anche da delle

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esperienze

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quindi ti racconto la mia esperienza il

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punto di vista di un evento o di un

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momento di un viaggio magari altre volte

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invece magari possono nascere anche ad

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altri contenuti che guardiamo su

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internet quindi guarda un video vive

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nelle spiegazioni drago quella che la

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morale del video e cerco di

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reinterpretarla con le mie parole

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comunque nel mio modo se vedo che c'è

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qualcosa che che vale la pena essere

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condiviso una cosa che vale la pena

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d'essere comunicato creò il video è lì

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quindi penso a come costruire una trama

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per trasmettere questo messaggio

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l'ideazione di un video è un processo

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creativo soggettivo ci sono occasioni in

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cui si crea per cercare di trasmettere

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un messaggio un contenuto può nascere

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dall'esperienza anche quella quotidiana

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e abbiamo comunque parlato molto di

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componente estetica ma anche quella

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etica secondo te quando importante

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ovvero quanto sono importanti i messaggi

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che poi dai in ogni tuo video apple è

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molto importante per chi mi sento molto

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responsabile di quello che dico è quello

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che faccio nei video adesso chi magari

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questo potere mediatico primo che mi

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sento responsabile a sfruttare questo

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potere per mandare magari messaggi per

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condividere magari dei valori per

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condividere delle cose che magari tanti

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ragazzi sotto valgono cerco sempre di

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unire tutte queste cose qua quello che

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faccio per mandare dei messaggi per

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educare tra virgolette da fratello

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maggiore comunque dal fratello le

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persone che sono i magari davanti che

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chi guarda i video in una chiave molto

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leggera ho portato qui come un pò di

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strumenti che solitamente uso per

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facilitare magari certe riprese quindi

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come o la reflex quindi mirrorless

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anziché utilizzo appunto per tutte le

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riprese come un obiettivo grandangolare

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o in realtà a casa tanti obiettivi però

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preferisco essere un po più snelle

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portarmi solamente uno che magari esca

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presto quanto un microfono che serve per

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aumentare anche con la qualità

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dell'audio per quindi avere più range

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dinamico e meno rumori di sottofondo

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il drone con il suo telecomando si

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aggiunge un po di magia sempre nei video

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perché avere un altro punto di vista

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dall alto e bello ti da un'altra

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prospettiva che chi agisce un sacco di

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valore al video ad oggi

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in realtà per quanto tutte queste cose

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ma sono fondamentali lo strumento più

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che uso anche di più al telefono molto

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comodo specialmente per ferie riprese

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magari istantanei che voglio riprendere

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se vedo magari li su un cane che passa

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che salta piuttosto che pensare prendono

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la camera sistema uil diaframma le cose

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prendo il telefono doppio clic e

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registro la produzione di un video

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consiste nel tramontare l'idea in girato

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lo smartphone è un ottimo punto di

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partenza strumenti tecnici aiutano ad

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ottenere risultati più professionali

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volevo farvi vedere adesso ad esempio

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dei video che ho registrato con questo 3

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sapere quando e voi dovete dirmi

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concausa registato cosa faccio facciamo

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questo questo gioco

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e in caso con piacessero girato

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smartphone

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secondo voi invece per me reflex e super

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stabile però non saprei più reflex

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poor's telefono e mano proprio così

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questo per dirvi quanto ad oggi gli

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smartphone possono essere utili per

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crearsi dei dei ricordi della parte più

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più divertente per me è anche la parte

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più lunga che montaggio del video

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divertente perché qua una volta che

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avete tutte le clip quindi una volta

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avete registrato ledro nate tutti i

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video magari del vostro viaggio la

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nostra esperienza

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arriva la mente un video temete

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l'insieme qui a dove riesci a esprimere

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al meglio quello che vuoi raccontare nel

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video questo è il programma di editing

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che visto così può spaventarvi ma è

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abbastanza logico come processo

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qui sulla destra timeline e quindi lo

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spazio del lavoro del video che come se

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fosse una semi retta un punto di

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partenza e poi prosegue per tutta la

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durata del video

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ci sono poi un sacco di altre componenti

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che possono essere magari l'aggiunta dei

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testi possono essere gli effetti la

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color correction un altro componente

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molto importante il ritmo del video

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perché quando a persona per un video se

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non prende subito magari rito appunto

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tenero uscire la postproduzione consiste

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nel mettere insieme le scritti di lato

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per ottenere polivideo i software di

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montaggio aiutano a rifinire le fibre a

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corde e sono utili per raggiungere gli

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metti il ritmo è fondamentale per

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rendere un video con un galleggiante

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chiedo a voi quali sono le

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componentistiche che possono dare ritmo

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un video secondo voi quali sono quelli

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che lo meno voi percepite come ritmo in

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un video secondo me è sicuramente la

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musica un importo pro è fondamentale

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certo secondo me invece il movimento

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quindi il pavimento coordinato alla

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musica ok quindi dinamicità ed avere una

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camera fissa e attraente poi

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probabilmente anche la durata delle

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singole clip quindi ottimizzare in tutti

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i modi diciamo italia per rendere di

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tutto il più fluido e il piu veloce

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anche possibile ormai la soglia è sempre

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di dieci minuti quindi vivamente quindi

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è giusto che è stato abbassato un sacco

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negli ultimi anni per gli altri tic toc

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e instagram che adesso avendo dei

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contenuti super veloci ci siamo abituati

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vogliamo che nei conti di ancora più

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veloci se come deve rimanere sui dieci

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minuti perché è quello il tempo qui

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riesce a raccontare veramente magari una

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storia un viaggio

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siamo una generazione che è consapevole

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del fatto che se c'è una cosa che

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possiamo sognare automaticamente su

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youtube c'è il tutorial per come

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realizzarlo quindi non è importante la

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tecnica potrebbe essere quella bensì è

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importante l'idea importante l'idea che

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possiamo sognare

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l'idea che si possa fare l'idea di

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abbattere quindi questo modo di limiti e

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di preconcetti per i quali magari non

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siamo pronti non lasciamoci intimidire

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dalla tecnica perché la bellezza e le

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idee non hanno confini non ponete di

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questi limiti

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l'importante è avere un po l'idea cinque

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ragazzi

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un viaggio nella cultura

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dell'innovazione è un punto di partenza

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il campus di aic farm

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a bordo di un'audi inizia un viaggio per

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acquisivano le skill per diventare tutti

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insieme una generazione più consapevole

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[Musica]

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