Le startup sono un modello di innovazione? con Simon Beckerman - Audi We Generation S4E2

Audi We Generation

18 Nov 202108:11

Summary

TLDRThe transcript discusses the rise of startups, particularly in the digital space, and how a simple idea can grow into a successful venture, like The Pop. It highlights the importance of community and aligning with the values of Generation Z, which values sustainability and ethical practices. The founder's vision was to create a platform for a new way of consuming fashion, leveraging technology and social networks. The Pop's success is attributed to its ability to resonate with the digital-native generation, offering a sustainable and community-driven approach to fashion. The transcript also emphasizes the significance of having an international mindset for startups, suggesting that the future of successful ideas lies in creativity and innovation that aim to improve our planet and foster a more connected and responsible global community.

Takeaways

🚀 **Startup Ambitions**: Many young people today have ambitious ideas and aspire to start their own businesses, with the dream of becoming a unicorn company.
🌱 **Digital World and Sustainability**: The digital world is connected and offers opportunities for new generations to buy fashion differently, focusing on sustainability and quality.
📱 **Innovative Platform Creation**: The idea behind The Pop was to create a platform that caters to the new generation's desire for a different, more sustainable, and quality-driven approach to fashion, leveraging the rise of apps and social networks.
🌐 **Community Building**: The Pop is similar to other digital platforms like Airbnb, eBay, or Booking.com, in that it operates as a marketplace without owning the physical goods (in this case, clothes), emphasizing the importance of community in the platform's success.
🔍 **Value of Community**: The community is central to the success of a startup, and its values are crucial in shaping the product, team, user experience, processes, and strategy.
📈 **Platform Usage Statistics**: The Pop has seen significant engagement, with a product being posted every half second and sold every three seconds, amassing 30 million users across 50 countries, predominantly from Generation Z.
🎓 **Generational Shift in Values**: The current generation is less focused on material possession and more concerned with sustainability and ethical values, which influences their choice of platforms like The Pop.
🌍 **International Mindset**: For digital startups, having an international mindset is crucial, with the advice being to think globally and surround oneself with international talent.
🛫 **Importance of Travel**: Traveling is essential for startups to gain new perspectives and stay innovative, as it exposes them to different markets and ideas.
💡 **Combining Creativity and Innovation**: Successful ideas in the market are those that combine creativity and innovation with a core value of improving the planet and fostering a more connected and responsible community.

Q & A

What is the main idea behind the startup founded by the individual in the script?
-The main idea is to create a platform for a new way of purchasing fashion items that aligns with the values of sustainability, quality, and how the new generations want to shop, leveraging technology and social networks.
How does the founder describe the innovation that he wanted to bring to the market?
-The founder wanted to bring an innovative platform that combines the convenience of technology and social networks with a new approach to fashion, making it more sustainable and high-quality, and providing a marketplace for young generations.
What was the initial setting for the project presentation to the first investors?
-The initial setting was in a small house in the village, part of the 10 Farm campus, where the founder's journey began ten years ago.
How does the founder relate the concept of The Pop to other digital platforms like Airbnb, eBay, or Booking?
-The founder relates The Pop to these platforms by highlighting that they are the largest in their sectors without owning the physical assets like hotels, clothes, or items. Similarly, The Pop aims to create a platform that connects community members for buying and selling fashion items without owning them directly.
What is the significance of the community in building the startup and its platform?
-The community is fundamental because the startup and its product are built around the needs and values of this community. The platform is designed to be a container that gives space to people who share these values and principles, fostering a sense of belonging and mutual inspiration.
What are some interesting data points about the usage of the app mentioned in the script?
-Every half second, a product is posted within the app, and every three seconds, a product is sold. There are 30 million users across 50 different countries, with 90% of them being part of Generation Z, which is under 26 years old.
How does the founder explain the shift in values and consumer behavior among the new generations?
-The new generations, particularly Generation Z, have less of a sense of distance and ownership. They are more focused on experiences and values such as sustainability and ethics. This shift influences their choice of platforms like The Pop, which aligns with their values and offers a practical approach to buying and selling fashion.
Why is the international mindset important for startups, according to the founder?
-An international mindset is crucial for startups because it allows them to think and operate on a global scale, attracting talent from all over the world, and creating a diverse and innovative environment. This mindset helps in building a successful platform that can compete and thrive in the global market.
What does the founder consider as the winning ideas in the market?
-The winning ideas are those that combine creativity and innovation with a core value of improving our planet and fostering a more connected and responsible community.
How does the script suggest the role of technology in facilitating the new approach to fashion and commerce?
-The script suggests that technology, particularly through social networks and apps, plays a pivotal role in making the experience of buying and selling fashion more accessible, convenient, and aligned with the values of the new generations. It allows for the creation of a digital marketplace that can be easily accessed from one's pocket, reflecting real-life experiences.
What is the significance of the founder's journey starting at the campus and how does it relate to the startup's success?
-The founder's journey starting at the campus signifies the beginnings of a dream that has since become a reality. It underscores the idea that with the right idea, innovation, and hard work, it is possible to create a successful startup that resonates with a global community.

Outlines

00:00

🚀 The Dream of a Startup Unicorn

The first paragraph introduces the ambition of over half of young men to start their own businesses, filled with grand and ambitious ideas. It tells the story of a startup that began with a simple idea and grew to become a unicorn, a term used for a privately held startup valued at over $1 billion. The narrative focuses on a young man's journey to meet Simon Beckerman, where his adventure begins. The story is set years ago in the campus of Rifarlo, where the idea of 'The Pop' was first presented to initial investors. The founder discusses his innovative idea of a platform that would revolutionize the way the younger generation buys fashion, emphasizing sustainability, quality, and a new approach to technology and social networking. The Pop is envisioned as a platform akin to other digital giants like Airbnb and eBay, but without owning physical assets. The value of a startup is highlighted, focusing on the community and the principles they uphold, which are central to the creation of the product and the company's structure.

05:03

🌐 Digital Connectivity and Generation Z Values

The second paragraph delves into the characteristics of Generation Z, highlighting their lack of sense of distance and possession, unlike previous generations. The speaker notes that this generation is less focused on owning things and more concerned with experiences and values such as sustainability. The Pop app is described as a digital tool that fits in the pocket, providing the real-life experience and catering to the values of this generation. The speaker emphasizes the importance of having an international mindset for startups, especially when creating a global platform. The paragraph also touches on the success of The Pop in Italy and its expansion to London, stressing the significance of traveling and surrounding oneself with an international team. The speaker concludes by stating that the winning ideas in the world are those that combine creativity, innovation, and a deep-rooted value of improving our planet, fostering a more connected and responsible community.

Mindmap

Keywords

💡startup

A startup refers to a young company that is typically focused on developing and marketing a new product or service. In the context of the video, it represents the dream and ambition of young individuals to create and grow their own businesses, often with innovative ideas that can disrupt the market. The video features a startup called 'the pop' that has managed to become a unicorn, showcasing the potential of such ventures.

💡digital market

The digital market refers to the buying and selling of products or services using digital channels such as the internet. It is a key concept in the video as it highlights the shift in consumer behavior, especially among younger generations, who prefer to purchase fashion items through digital platforms. The digital market is where the startup 'the pop' operates, aiming to provide a sustainable and quality-driven shopping experience.

💡innovation

Innovation refers to the process of introducing new ideas, methods, or products to improve upon existing ones. In the video, innovation is crucial for startups to stand out in the market and attract users. 'The pop' is an example of an innovative platform that combines social networking with e-commerce, offering a unique experience to its users.

💡unicorn

A unicorn in the business world is a privately held startup company valued at over $1 billion. The term is used to describe successful startups that have achieved a high level of financial success and market recognition. In the video, the aspiration to become a unicorn represents the ultimate goal for many startups, symbolizing the realization of a great dream.

💡sustainability

Sustainability refers to the practice of meeting current needs without compromising the ability of future generations to meet their own needs. In the context of the video, sustainability is a core value that the startup 'the pop' and its community of users prioritize. It reflects a shift in consumer behavior towards more environmentally friendly and ethical practices.

💡social network

A social network is a platform that enables users to build social connections, share information, ideas, and other content. In the video, the concept of a social network is leveraged to create a community of users interested in fashion, with the startup 'the pop' aiming to revolutionize the way people interact and conduct transactions within this community.

💡community

A community refers to a group of people who share common interests or values. In the context of the video, the community is central to the success of the startup 'the pop'. It highlights the importance of building a platform that not only serves the needs of its users but also fosters a sense of belonging and shared principles.

💡generation Z

Generation Z, or Gen Z, refers to the demographic cohort that follows the Millennials, typically defined as those born from the mid-to-late 1990s to the early 2010s. In the video, Gen Z is highlighted as the primary user base of the startup 'the pop', emphasizing their preferences for digital platforms, sustainability, and ethical values.

💡international mindset

An international mindset refers to the ability to think and act globally, considering perspectives and cultures from around the world. In the video, the importance of having an international mindset is emphasized for startups, especially when aiming to create a global platform. It involves being open to diverse ideas, hiring international talent, and expanding the business beyond local or national borders.

💡values

Values are the principles or standards of behavior that guide and influence the actions of an individual or group. In the context of the video, values are integral to the identity and mission of the startup 'the pop' and its community. They represent the shared beliefs and priorities, such as sustainability and quality, that unite the users and drive the platform's direction.

💡creativity

Creativity is the use of imagination or original ideas to create something new and valuable. In the video, creativity is portrayed as a key driver of successful startups, particularly when combined with innovation. It is the ability to think outside the box and come up with unique solutions that can captivate the market and lead to the creation of impactful products or services.

Highlights

More than one in two boys would like to start a startup, with many ambitious ideas to cultivate and bring to the market.

In the digital, connected world we want to live, anything is possible, and a startup can turn a simple idea into the biggest dream of becoming a unicorn.

The journey of a boy to meet Simon Beckerman, where his adventure began, symbolizes the start of the story for The Pop, a successful startup.

The Pop originated in a small cottage in the village, with the idea of changing the way new generations want to buy fashion.

The founder of The Pop noticed that young people were approaching technology in a new way, with a rise in apps and social networks.

The Pop was envisioned as a platform that combines the values of sustainability, quality, and a new approach to fashion in one place.

The Pop can be associated with other digital platforms like Airbnb, eBay, or Booking, but without owning the physical assets.

The value of a startup lies in the community that decides to be part of it, and for The Pop, this community is of utmost importance.

The community's values are fundamental in building the company and product, and The Pop is designed to cater to their needs.

Every half second, a product is posted on The Pop app, and every three seconds, one is sold.

The Pop has 30 million users in 50 countries, with 90% of them being part of Generation Z, showing its appeal to the younger demographic.

The current generation is less focused on ownership and more on experiences and values such as sustainability.

The Pop functions as a digital extension of real-life experiences, appealing to the current generation's desire for connection and responsibility.

Traveling is crucial for startups to renew and expand their horizons, especially in the digital space.

Having an international mindset is essential, and startups should aim to be worldwide from the start.

Successful ideas in the market are those that combine creativity and innovation with a fundamental value proposition.

The ambition of the current generation should not be measured by economic results alone but by their impact on the planet and the connected, responsible community.