Le startup sono un modello di innovazione? con Simon Beckerman - Audi We Generation S4E2

Summary

The transcript discusses the rise of startups, particularly in the digital space, and how a simple idea can grow into a successful venture, like The Pop. It highlights the importance of community and aligning with the values of Generation Z, which values sustainability and ethical practices. The founder's vision was to create a platform for a new way of consuming fashion, leveraging technology and social networks. The Pop's success is attributed to its ability to resonate with the digital-native generation, offering a sustainable and community-driven approach to fashion. The transcript also emphasizes the significance of having an international mindset for startups, suggesting that the future of successful ideas lies in creativity and innovation that aim to improve our planet and foster a more connected and responsible global community.

Takeaways

• 🚀 **Startup Ambitions**: Many young people today have ambitious ideas and aspire to start their own businesses, with the dream of becoming a unicorn company.
• 🌱 **Digital World and Sustainability**: The digital world is connected and offers opportunities for new generations to buy fashion differently, focusing on sustainability and quality.
• 📱 **Innovative Platform Creation**: The idea behind The Pop was to create a platform that caters to the new generation's desire for a different, more sustainable, and quality-driven approach to fashion, leveraging the rise of apps and social networks.
• 🌐 **Community Building**: The Pop is similar to other digital platforms like Airbnb, eBay, or Booking.com, in that it operates as a marketplace without owning the physical goods (in this case, clothes), emphasizing the importance of community in the platform's success.
• 🔍 **Value of Community**: The community is central to the success of a startup, and its values are crucial in shaping the product, team, user experience, processes, and strategy.
• 📈 **Platform Usage Statistics**: The Pop has seen significant engagement, with a product being posted every half second and sold every three seconds, amassing 30 million users across 50 countries, predominantly from Generation Z.
• 🎓 **Generational Shift in Values**: The current generation is less focused on material possession and more concerned with sustainability and ethical values, which influences their choice of platforms like The Pop.
• 🌍 **International Mindset**: For digital startups, having an international mindset is crucial, with the advice being to think globally and surround oneself with international talent.
• 🛫 **Importance of Travel**: Traveling is essential for startups to gain new perspectives and stay innovative, as it exposes them to different markets and ideas.
• 💡 **Combining Creativity and Innovation**: Successful ideas in the market are those that combine creativity and innovation with a core value of improving the planet and fostering a more connected and responsible community.

Q & A

What is the main idea behind the startup founded by the individual in the script?

The main idea is to create a platform for a new way of purchasing fashion items that aligns with the values of sustainability, quality, and how the new generations want to shop, leveraging technology and social networks.

How does the founder describe the innovation that he wanted to bring to the market?

The founder wanted to bring an innovative platform that combines the convenience of technology and social networks with a new approach to fashion, making it more sustainable and high-quality, and providing a marketplace for young generations.

What was the initial setting for the project presentation to the first investors?

The initial setting was in a small house in the village, part of the 10 Farm campus, where the founder's journey began ten years ago.

How does the founder relate the concept of The Pop to other digital platforms like Airbnb, eBay, or Booking?

The founder relates The Pop to these platforms by highlighting that they are the largest in their sectors without owning the physical assets like hotels, clothes, or items. Similarly, The Pop aims to create a platform that connects community members for buying and selling fashion items without owning them directly.

What is the significance of the community in building the startup and its platform?

The community is fundamental because the startup and its product are built around the needs and values of this community. The platform is designed to be a container that gives space to people who share these values and principles, fostering a sense of belonging and mutual inspiration.

What are some interesting data points about the usage of the app mentioned in the script?

Every half second, a product is posted within the app, and every three seconds, a product is sold. There are 30 million users across 50 different countries, with 90% of them being part of Generation Z, which is under 26 years old.

How does the founder explain the shift in values and consumer behavior among the new generations?

The new generations, particularly Generation Z, have less of a sense of distance and ownership. They are more focused on experiences and values such as sustainability and ethics. This shift influences their choice of platforms like The Pop, which aligns with their values and offers a practical approach to buying and selling fashion.

Why is the international mindset important for startups, according to the founder?

An international mindset is crucial for startups because it allows them to think and operate on a global scale, attracting talent from all over the world, and creating a diverse and innovative environment. This mindset helps in building a successful platform that can compete and thrive in the global market.

What does the founder consider as the winning ideas in the market?

The winning ideas are those that combine creativity and innovation with a core value of improving our planet and fostering a more connected and responsible community.

How does the script suggest the role of technology in facilitating the new approach to fashion and commerce?

The script suggests that technology, particularly through social networks and apps, plays a pivotal role in making the experience of buying and selling fashion more accessible, convenient, and aligned with the values of the new generations. It allows for the creation of a digital marketplace that can be easily accessed from one's pocket, reflecting real-life experiences.

What is the significance of the founder's journey starting at the campus and how does it relate to the startup's success?

The founder's journey starting at the campus signifies the beginnings of a dream that has since become a reality. It underscores the idea that with the right idea, innovation, and hard work, it is possible to create a successful startup that resonates with a global community.