I tried sending 1 million emails (don't make these mistakes)

Summary

This video script offers a comprehensive guide to effectively sending mass emails for client acquisition. It emphasizes the importance of email structure, including setting up multiple domains and warming them up to avoid the spam folder. The script also details a winning email sequence designed to achieve high open and click-through rates, and stresses the significance of lead quality over script perfection. Additionally, it introduces a secret hack using ChatGPT to find the owner's email and recommends verifying emails for better deliverability.

Takeaways

• 💰 Sending a high volume of emails can result in significant revenue, but it also comes with the risk of making many mistakes.
• 📝 The presenter learned from their own costly errors and created a mini-training to help others avoid the same pitfalls when sending mass emails.
• 👀 It's crucial to pay attention to the video's advice for achieving an 81% open rate and a 37% click-through rate to maximize email effectiveness.
• 📈 The video is structured to teach the essential steps for successful email marketing, including email structure, automation, personalization, and a winning script for booking meetings.
• 🔗 Understanding the importance of email structure is paramount; without it, even the best email scripts may end up in the spam folder.
• 💌 The number of emails that can be sent per domain is limited, typically between 60 to 100, to maintain a good domain reputation and avoid the spam folder.
• 🏢 Domains can be purchased affordably from providers like GoDaddy or Google, and it's recommended to start with a small scale to test the waters before scaling up.
• 🔥 A unique hack for personalization involves warming up new email domains to establish trust and deliverability with email service providers.
• 📊 The video emphasizes the importance of follow-ups, as most prospects won't respond to the first email, and it takes an average of five touchpoints to engage a lead.
• 📝 A proven email sequence is shared, designed to achieve high open rates and bookings, utilizing psychology and direct response techniques.
• 🔍 The quality of leads is critical; sending emails to generic addresses like 'info' or 'support' is less effective than targeting the actual owner's email.

Q & A

What is the speaker's claim about sending a large volume of emails?

The speaker claims that sending a large volume of emails, close to a million, can result in significant financial gain, specifically hundreds of thousands of dollars, but also acknowledges making many mistakes along the way.

What is the primary goal of the training mentioned in the script?

The primary goal of the training is to help people avoid the mistakes the speaker made when starting with sending cold emails to acquire clients.

What are the live statistics the speaker refers to as proof of their email success?

The speaker mentions live statistics showing an 81% open rate and a 37% click-through rate, meaning that out of 100 emails sent, 37 people click on the link to buy or book an appointment.

What are the three key elements the video will cover regarding email marketing?

The video will cover the structure of setting up domains correctly, sending automated and personalized emails for free, and a winning script for booking meetings and signing clients.

Why is the structure of email campaigns considered so important by the speaker?

The structure is considered crucial because without the right setup and warm-up, even the best email scripts may not be effective and could end up in the spam folder.

How many emails per domain does the speaker suggest sending daily?

The speaker suggests sending between 60 to 100 emails per domain daily.

What is the significance of warming up domains when sending emails?

Warming up domains is significant because it helps establish a good reputation and ensures that emails are delivered to the inbox rather than the spam folder.

What are the recommended software tools for warming up email domains according to the speaker?

The recommended software tools for warming up email domains are Instantly and Smartly, which offer a 14-day free trial.

Why is the follow-up email sequence emphasized in the script?

The follow-up email sequence is emphasized because most prospects will not respond to the first email, and it takes multiple touchpoints to engage a prospect effectively.

What is the role of 'system proof' in the email sequence mentioned by the speaker?

System proof plays a role in the email sequence by demonstrating to the prospect that the sender has a well-thought-out plan or system in place, which can increase the prospect's confidence in the service being offered.

How does the speaker suggest improving lead quality for cold email campaigns?

The speaker suggests using a secret prompt with ChatGPT to find the actual owner's email and then verifying it with email verification software to improve lead quality.