How to Write Killer š¤« YouTube TITLES, DESCRIPTION, and TAGS in 2024
Summary
TLDRThis video script offers a comprehensive guide for YouTubers to optimize their video titles, descriptions, and tags for better visibility and engagement. It emphasizes the importance of crafting concise, emotive titles under 64 characters to capture viewers' attention. The script also outlines a two-step process for generating effective titles using AI and refining them for accuracy. Additionally, it provides tips for writing descriptions that are both SEO-friendly and engaging, with a focus on using keywords naturally. The video also debunks myths about the significance of tags and suggests using tools like TubeBuddy or VidIQ for inspiration. Lastly, it stresses that while SEO is crucial, creating engaging content and optimizing thumbnails are equally important for video success on YouTube.
Takeaways
- š YouTube's algorithm relies heavily on the video's title, description, and tags to understand its content and to recommend it to the right audience.
- š·ļø Effective use of titles, descriptions, and tags can significantly increase the chances of a video going viral and reaching a broader audience.
- š New YouTubers often misuse these elements by placing keywords in the wrong sections, which can hinder channel growth.
- š The title is crucial as it's the first thing viewers see along with the thumbnail, and it greatly influences whether they choose to watch the video.
- š« Avoid overly long titles that exceed 64 characters, as they may get cut off in search results and suggested sections, reducing visibility.
- šÆ Craft titles that evoke basic human emotions like excitement, shock, fear, anger, or urgency to entice viewers to click.
- š¤ Utilize AI tools like Bing chat with Chat GPT to generate clickable titles, but remember to refine them for accuracy and appeal.
- āļø Edit and refine AI-generated titles to ensure they accurately represent the video's content and are optimized for both viewers and the algorithm.
- š Descriptions are important for SEO, and YouTube suggests placing keywords at the beginning to help videos rank higher in search results.
- š Avoid common mistakes in descriptions such as unprofessional formatting, improper tags, and strict adherence to rules that don't adapt to the content's needs.
- š·ļø While tags play a smaller role in video ranking according to YouTube, it's still beneficial to include them for misspellings and to cover all SEO bases.
Q & A
What are the three key factors that the YouTube algorithm uses to understand a video's content?
-The three key factors are the title, description, and tags.
How can effectively using title, description, and tags impact a YouTube video's performance?
-Using them effectively can help reach the right audience, potentially leading to more views and increased chances of going viral.
Why is it important to keep YouTube video titles under 64 characters?
-To capture viewers' attention quickly due to the short attention span in 2024, and to ensure the title is not cut off in the suggested section.
What role do emotions play in crafting effective YouTube video titles?
-Emotions can be used to encourage clicks by tapping into basic human emotions such as excitement, shock, fear, anger, or urgency.
How can Chat GPT be utilized to generate clickable YouTube video titles?
-By explaining the video's content to Chat GPT, it can suggest various clickable titles that are optimized for both viewers and the algorithm.
What are the three tips provided by YouTube for writing effective video titles?
-1) Be accurate and represent the video well. 2) Keep it short and put important words near the beginning. 3) Save episode numbers and branding for the end.
How does the description of a YouTube video contribute to its discoverability?
-A well-written description with keywords can help viewers find the video more easily through search, thus improving its discoverability.
What are the common mistakes to avoid when writing YouTube video descriptions?
-Mistakes include unprofessional descriptions, improper tags, and following strict rules without customization.
Why is it recommended to divide the YouTube video description into four parts?
-Dividing the description helps in structuring it effectively for SEO, engagement, and providing extra information to connect with the audience.
How do tags affect the ranking of a YouTube video according to the platform's guidelines?
-YouTube suggests that tags have a very small role in video ranking and are mainly for misspellings, with title, thumbnail, and description being much more important.
What additional metrics does YouTube consider for video ranking aside from SEO?
-YouTube considers Click-Through Rate (CTR), average view duration, and retention as key metrics for ranking videos.
Outlines
š Optimizing YouTube Video Titles for Visibility
This paragraph emphasizes the importance of video titles, descriptions, and tags in the YouTube algorithm. It points out common mistakes by new YouTubers and introduces a two-step formula using AI to create effective titles. The speaker suggests keeping titles under 64 characters to capture viewers' attention and to ensure visibility in the suggested section. The paragraph also discusses the emotional impact of titles and how to leverage basic human emotions to encourage clicks. The first step of the formula involves using the Bing chat app to generate clickable titles based on the video's content.
š Crafting Accurate and Clickable YouTube Titles
The second paragraph focuses on refining video titles for accuracy and viewer engagement. It references YouTube's official tips for creating titles that accurately represent the video content. The speaker advises placing important keywords at the beginning of the title and using emojis carefully. The paragraph also hints at a special offer for viewers who watch the entire video, which involves a method to check the clickability of thumbnails and titles before uploading to YouTube.
š Enhancing YouTube Video SEO with Effective Descriptions
Paragraph three delves into the role of video descriptions in SEO and viewer engagement. It outlines common mistakes, such as unprofessional descriptions and improper tags, which can lead to YouTube strikes. The speaker then provides a structured approach to writing descriptions, dividing them into four parts: a short introduction with keywords, a call to action, a long introduction for further SEO, and extra information for viewer connection. The paragraph stresses the importance of natural language and uniformity in descriptions for better ranking and viewer retention.
š·ļø Understanding the Role of Tags in YouTube SEO
The final paragraph addresses the misconceptions about the importance of tags in YouTube SEO. It clarifies that while tags play a minor role according to YouTube, they should still be used effectively. The speaker shares personal strategies for manually searching and adding relevant tags, as well as using tools like TubeBuddy or VidIQ for inspiration. The paragraph concludes with a reminder that SEO is just one aspect of video ranking, and other factors like click-through rate (CTR), watch time, and content engagement are crucial for success on the platform.
Mindmap
Keywords
š”YouTube Algorithm
š”Title Optimization
š”Description
š”Tags
š”Click-through Rate (CTR)
š”Watch Time
š”Chat GPT
š”Thumbnail
š”SEO (Search Engine Optimization)
š”Engagement
Highlights
Title, description, and tags are crucial for YouTube algorithm understanding and viral potential.
New YouTubers often misuse keywords across title, description, and tags, hindering channel growth.
Titles are the first impression and should be optimized for both viewers and the algorithm.
Keeping titles under 64 characters is recommended for visibility and viewer attention.
Titles should evoke emotions like excitement, shock, fear, anger, or urgency to entice clicks.
A two-step formula using AI is introduced to generate and refine video titles.
Bing chat app with enabled Chat GPT can suggest clickable titles for videos.
Titles should be accurate, representing the video content to avoid viewer drop-off.
YouTube suggests placing keywords at the beginning of the description for better discoverability.
Descriptions should be divided into four parts: short introduction, CTA, long introduction, and extra information.
CTR and watch time are critical metrics for video ranking, not just SEO.
Tags play a minimal role in video ranking according to YouTube's official stance.
Engaging content is key to success, as it influences CTR and watch time.
A tool within the Bing app can predict the clickability of thumbnails and titles.
The video concludes with a gift for viewers, a method to check thumbnail and title effectiveness pre-upload.
Transcripts
you know that title description and tags areĀ three factors on which the YouTube algorithmĀ Ā
understands what your video is about and yourĀ title description and tags decide whether yourĀ Ā
video will go viral or not so if you use themĀ effectively you can easily reach the RightĀ Ā
audience and get more views very fast but newĀ YouTubers do not know how to write and use themĀ Ā
in the correct way they put keywords in tagsĀ that should go in the title and put keywordsĀ Ā
in the title that should go in the descriptionĀ and so on which prevents their YouTube channelĀ Ā
from growing in this video I am going to tellĀ you how big YouTubers write their videos titleĀ Ā
description and tags and how to do a perfectĀ SEO of your YouTube video and where you canĀ Ā
find the best title description and tags and howĀ to write them in the perfect way and go viral onĀ Ā
YouTube fast let's start with the title okay ifĀ there is one important factor among these threeĀ Ā
that is the title it is because the title is theĀ first important thing viewers see along with theĀ Ā
thumbnail and based on that they decide whetherĀ to watch the video or not so it is essentialĀ Ā
to have titles that are optimized for both theĀ YouTube algorithm and human viewers many peopleĀ Ā
think that since YouTube allows 100 charactersĀ in the title they must use them all and end upĀ Ā
adding keywords without any reason that's notĀ what you should do try to keep the title underĀ Ā
64 characters in most cases I'm saying this forĀ two reasons firstly it's 2024 and the averageĀ Ā
viewer's attention span has significantly ucedĀ when viewers scroll through YouTube they don'tĀ Ā
have much time to read every title and thumbnailĀ they just glance at it and if they feel the videoĀ Ā
is worth watching they click so it's essential toĀ have a short title that captures viewers attentionĀ Ā
secondly if the title exceeds 64 characters likeĀ 70 75 80 it will get cut off from the end and inĀ Ā
the suggested section titles get cut off afterĀ 40 50 words that's why YouTubers like Mr BeastĀ Ā
always keep their titles under 50 characters toĀ make them easily visible on every traffic sourceĀ Ā
of course you don't have to be so extreme but tryĀ to keep the title under 64 characters and if itĀ Ā
exceeds that make sure to have the main words atĀ the beginning so viewers can at least see themĀ Ā
the second tip is to play with viewers emotionsĀ remember I said that titles are not just for theĀ Ā
algorithm but also for humans that's why it'sĀ a good idea to include phrases that evoke basicĀ Ā
human emotions like excitement shock fear angerĀ or urgency for example if I'm making a tips videoĀ Ā
about something let's say five tips to get moreĀ views to add excitement I can use phrases likeĀ Ā
instant results or this always works if I wantĀ to create urgency I can write don't miss thisĀ Ā
to create fear I can write do this or never growĀ on YouTube so this way you can tap into viewersĀ Ā
emotions to encourage them to click don't thinkĀ that just adding keywords in the title will doĀ Ā
the trick titles are as important as thumbnailsĀ and grabbing viewers attention and getting themĀ Ā
to click so I will give you the two step formulaĀ with the help of AI so that it will get you moreĀ Ā
views half of the work will be done in step oneĀ but if you watch step two it will benefit you soĀ Ā
don't miss it because I am going to tell you howĀ to get the best titles from chat GPT 4 for freeĀ Ā
because chat GPT 3.5 is useless for titles let'sĀ start with the first step generating a title inĀ Ā
this step basically what you have to do is go toĀ Play Store if you have Android and if you haveĀ Ā
iPhone go to app store then write Bing chat andĀ download this app after download now open Bing appĀ Ā
and sign in and remember that you have to enableĀ chat GPT for button because it provides chat GPTĀ Ā
totally free then what you have to do is explainĀ to chat GPT what your whole video is about so itĀ Ā
will suggest a clickable title for this video forĀ example suppose your video is about how to grow onĀ Ā
YouTube if someone is an experienced Creator thenĀ he already has four to five amazing titles in hisĀ Ā
head but if you are a new Creator then thinkingĀ about a new title will be really difficult so nowĀ Ā
I'll tell chat GPT that I'm making a YouTubeĀ video on how to grow on YouTube suggest me 10Ā Ā
clickable titles for this video then press enterĀ and instantly you'll get amazing clickable titlesĀ Ā
like The Ultimate Guide to YouTube growth in 2024Ā tips tricks and secrets from Top creators sevenĀ Ā
mistakes you're making on YouTube and how toĀ fix them and more like literally these are suchĀ Ā
titles that anyone will say they are written byĀ a professional YouTuber now if you want you canĀ Ā
specify chat GPT with certain rules for example ifĀ you're a shorts Creator and you want your titlesĀ Ā
to be under 40 characters you can ask chat GPT toĀ suggest a title under 40 characters and instantlyĀ Ā
it will suggest you titles under 40 charactersĀ literally chat GPT gets extremely creative ifĀ Ā
you put more creativity in it then you will getĀ more creative titles now in step one you foundĀ Ā
the title but the question is should we use thatĀ title or not this brings us to step two alteringĀ Ā
the title so the titles chat GPT has told you youĀ can use those titles but those titles still haveĀ Ā
some things missing which makes it a good titleĀ if you go to YouTube's official help page thenĀ Ā
you'll find these three tips that YouTube itselfĀ has given you for writing a title starting withĀ Ā
tip number one be accurate make sure your titleĀ accurately represents the video if not viewersĀ Ā
may stop watching which can impact discoverabilityĀ basically you'll have to select such a title thatĀ Ā
explains really well what your video is about soĀ aim to keep it short and put the most importantĀ Ā
words near the beginning save episode numbers andĀ branding for the end basically I said that putĀ Ā
your title keywords in the start for this it mightĀ have multiple reasons for example if someone isĀ Ā
just scrolling on YouTube it's not necessary thatĀ he might read your whole title for this case heĀ Ā
might only focus on the title's few words and onĀ that basis his brain decides whether he will watchĀ Ā
your video or not you also have to use emojisĀ but carefully on a final note chati GPT is notĀ Ā
always perfect because at the end of the day it'sĀ artificial intelligence but it is very helpfulĀ Ā
to suggest best things for you now go to theĀ description but before going to the descriptionĀ Ā
if you watch the video till now then I have theĀ best gift for you in the last of the video theĀ Ā
gift is I can tell you that how you can know ifĀ your thumbnail and title will become clickable orĀ Ā
not and also what you need to change to make yourĀ thumbnail and title clickable on YouTube beforeĀ Ā
uploading your video I know everyone is wanderingĀ and wants to know before uploading his video ifĀ Ā
his thumbnail and title become clickable or notĀ so I will tell you at the end of the video soĀ Ā
watch till the end because it is very beneficialĀ just for you to watch the full video now again goĀ Ā
to description some time ago According to someĀ reports 500 plus videos are uploaded on YouTubeĀ Ā
Every Minute meaning everyone is uploading videosĀ on YouTube but you know not everyone is growing IĀ Ā
know why having the best content is one thing toĀ make you grow but what happens if it doesn't reachĀ Ā
the Right audience then what is the point of thatĀ best content and your best content is useless forĀ Ā
YouTube this is because of a really big reasonĀ three big mistakes happening in the descriptionĀ Ā
that your video is not going to the Right audienceĀ so watch this video without skipping it because IĀ Ā
will tell you what these mistakes are and howĀ you can write a good description to make yourĀ Ā
video go to the Right audience Rank and also getĀ more views so let's start I know some people thinkĀ Ā
that description is useful While others thinkĀ putting a good description is useless so I won'tĀ Ā
give my personal opinion here I'll tell you whatĀ YouTube says about this let's go to YouTube StudioĀ Ā
then in video details then go to descriptionĀ box see there's a question symbol and if youĀ Ā
click on it you can see that YouTube says writingĀ descriptions with keywords can help viewers findĀ Ā
your videos more easily through search YouTubeĀ also suggests placing keywords at the beginningĀ Ā
of the description so you understand descriptionsĀ are very important to rank your video on search orĀ Ā
even to make your videos viral now three biggestĀ mistakes while writing a description mistakeĀ Ā
number one unprofessional description for exampleĀ this is a screenshot of my YouTube video you canĀ Ā
see how much uniformity is in my description ifĀ I would write this another way then it would lookĀ Ā
so unprofessional but many YouTubers even withĀ million subscribers do the same thing it doesn'tĀ Ā
affect anything much but it affects their brandĀ text is one thing but punctuations uniformity andĀ Ā
grammatical errors don't do these things still byĀ doing this it will only affect your brand but ifĀ Ā
you do this second mistake then YouTube can evenĀ give you a strike mistake number two improper tagsĀ Ā
what happens is some people just go on rapidĀ tags or some similar website and copy the tagsĀ Ā
and paste them in their description but this isĀ against YouTube's policy and you can even get aĀ Ā
community guideline strike so don't make thisĀ mistake now let's talk about the right way toĀ Ā
write a description in your YouTube videos weĀ will have to divide our description into fourĀ Ā
parts part number one short introduction accordingĀ to YouTube the beginning part of the video is theĀ Ā
most important part for ranking your video andĀ people can see this part without clicking onĀ Ā
show more hence for ranking our video we want toĀ use keywords in our description but in a naturalĀ Ā
and userfriendly language now the first step isĀ deciding the main keywords you have to use tagsĀ Ā
in such a way that the description may be SEOĀ friendly and clicky now you have to naturallyĀ Ā
insert the three tags in the description now ourĀ short introduction will be ready and this is soĀ Ā
much important that the 70% of the SEO willĀ be done by these two steps now before talkingĀ Ā
about the last 30% of the SEO let's talk aboutĀ the second part of the description part numberĀ Ā
two CTA call to attention attention promoteĀ your videos for free since we have alreadyĀ Ā
introduced our video in the beginning in a shortĀ introduction and below that you can use it as CTAĀ Ā
for increasing your views but how personallyĀ I just give my video links in it and they getĀ Ā
promoted for free but just be careful about oneĀ thing in this if you've made a video about howĀ Ā
to start a YouTube channel then try to put theĀ links of videos related to the video such as bestĀ Ā
ideas to start a YouTube channel Etc it's simplyĀ that if people came to watch a video about how toĀ Ā
start a YouTube channel then they might also beĀ interested in the best ideas to start a YouTubeĀ Ā
channel now this is how you get free views inĀ this part you can also promote your InstagramĀ Ā
Telegram and other social media platforms nowĀ it's time for doing the last 30% of the SEO soĀ Ā
come let's do it suppose you've made a video aboutĀ GTA but it ranks by searching Minecraft think forĀ Ā
yourself would you get even 1% benefit from thisĀ absolutely not rather it will make your CTR lowĀ Ā
that's why it's really important that your videosĀ don't only rank but ranks according to the rightĀ Ā
keywords so by doing the maximum SEO in the shortĀ introduction let's move on to part number threeĀ Ā
long introduction now we have to do two main stepsĀ in Long introduction we have to use the same threeĀ Ā
keywords and write them in a different languageĀ in paragraph form again you have to insert moreĀ Ā
tags or keywords according to the same threeĀ tags don't make it seem that you've put themĀ Ā
forcefully remember you have to use naturalĀ language in the long and short introductionĀ Ā
try to repeat the main tags about five to sixĀ times then the other keywords can be used oneĀ Ā
or two times by doing this the maximum part ofĀ your SEO is done but the question is by doingĀ Ā
all this will your videos even Rank and now thisĀ time the answer answer is yes it will rank butĀ Ā
after understanding the mistake three if you'll goĀ without understanding the third mistake you won'tĀ Ā
even get views okay I will tell you mistake numberĀ three but you might be thinking that I divided theĀ Ā
description into four parts but told only threeĀ parts what is that fourth part part number fourĀ Ā
extra information with this you can make betterĀ connections with people for example you can writeĀ Ā
anything about your channel answer questions inĀ Q and A format write your business email or useĀ Ā
the section to insert timestamps but focus on oneĀ thing make uniformity in all these four parts ifĀ Ā
you want you can insert dashes think about whatĀ you want to do but remember about uniformity nowĀ Ā
let's talk about mistake number three followingĀ strict rules it's simple if you exactly startĀ Ā
copying me or other YouTubers then you will notĀ get any views or even your channel will becomeĀ Ā
dead so you will have to make your own customizedĀ description experiment yourself sometimes put theĀ Ā
The Links of the videos on the top or InstagramĀ links and adapt accordingly in short focus on theĀ Ā
Logics and strategy will happen by itself meaningĀ if we write the description using our brain andĀ Ā
don't make any of these mistakes then our videoĀ will rank of course yes and how long it will rankĀ Ā
depends on how much people will click on it theĀ more the CTR and watch time the better the rankingĀ Ā
of your video now let's talk about tags most smallĀ YouTube tips channels say that to focus too muchĀ Ā
on tags which may need new YouTubers to think thatĀ tags are very important for getting views but thisĀ Ā
is absolutely wrong and the truth is tags do notĀ matter much I am not just giving my opinion to youĀ Ā
but if you go to the YouTube video tag section youĀ can see here YouTube says that tags are just forĀ Ā
misspells according to YouTube tags have a veryĀ small role in a video's ranking YouTube itselfĀ Ā
says that just the video's title thumbnail andĀ description are much more important than tags soĀ Ā
YouTube is clearly saying not to focus Fus onĀ tags even if tags play a 0.5% role that's whyĀ Ā
it's still a good idea to add them so now I willĀ explain how to write the best tags in your videosĀ Ā
there are many ways to do this I always manuallyĀ search and add tags to my videos I look forĀ Ā
keyword phrases related to the video's topic soĀ if you find it challenging you can use tubebuddyĀ Ā
or vid IQ to see what tags other popular creatorsĀ in your Niche are using in similar topics and youĀ Ā
can use them by changing some words in your videosĀ okay now that we have learned how to optimize ourĀ Ā
videos the question is will doing all these thingsĀ start getting you views the answer is both yesĀ Ā
or no best and proper SEO will help to make yourĀ video rank but it's not the only Factor YouTube'sĀ Ā
main goal is to keep viewers on its platform soĀ it considers other metrics like CTR average viewĀ Ā
duration and retention to rank videos If a videoĀ has a low CTR of 2% and poor watch time even theĀ Ā
best SEO won't help so focus on the right thingsĀ like title thumbnail and most important makingĀ Ā
engaging content improving these things willĀ lead you to success I know you are waiting forĀ Ā
the gift so let's start go to the Bing app andĀ just copy your title whatever title you madeĀ Ā
for your video and attach a thumbnail and rightĀ here tell me if the thumbnail and title I gaveĀ Ā
you will become clickable or not on YouTube likeĀ I check my thumbnail and title it says that myĀ Ā
thumbnail and title are best and quite clickableĀ meaning this title and thumbnail are good youĀ Ā
know it says the truth because this video thatĀ I uploaded is actually performing well I againĀ Ā
asked it to tell me that this thumbnail and titleĀ is clickable or not and this time my thumbnail andĀ Ā
title were not more clickable it started giving meĀ suggestions on how I can make the best thumbnailĀ Ā
and title and make it more clickable you know theĀ thumbnail and title I checked this time were notĀ Ā
actually performing well on my video so chat gp4Ā is exactly 100% right by using this thumbnail andĀ Ā
title checking technique I got really very helpedĀ from it and you can also now if you want to getĀ Ā
the best ideas for your YouTube channel then watchĀ the Right video or if you want to know which NicheĀ Ā
and countries are profitable for YouTube and haveĀ a high CPM rate then watch the left video if youĀ Ā
like today's video like subscribe and leave aĀ good comment okay we will meet in another video
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