【初稿】#221 PJ事例紹介（新規事業創出）

CLUB RIGHT HAND 確認用

21 Mar 202415:24

Summary

TLDRThis video script details a case study on organizational transformation by Avance Management, featuring guest speakers from the company. It discusses the process of establishing a new business venture in the healthcare sector, focusing on identifying customer challenges and designing a business model through a hypothesis-driven approach. The speakers share insights on leveraging strengths and market needs to pivot and finalize a business plan. The emphasis is on Avance Management's commitment to assisting companies in achieving tangible results through organizational change, inviting interested parties to engage for support.

Takeaways

😀 The script is from a Japanese seminar or presentation involving Avance Management, a consulting firm, and its CEO, CFO, and other professionals.
🏢 The main topic discussed is organizational change and case studies, specifically focusing on the establishment of a new business venture within a company.
🚀 Avance Management has been in the consulting business for 19 years and emphasizes its process for creating new business ventures.
📈 The case study involves a company in the healthcare sector looking to innovate and needing help to focus their efforts and ideas into a viable business plan.
🔍 The process includes envisioning the future of the healthcare sector by 2030, identifying technological trends and societal changes, and pinpointing potential business opportunities.
🤔 The approach taken involves hypothesis testing with potential customers to validate ideas and iteratively refine the business model based on feedback.
🛠️ The project's methodology includes defining the target customer's challenges, brainstorming solutions, and designing a new service with a business model.
📝 The script mentions the use of a 'Business Model Canvas' with additional elements to ensure a comprehensive approach to business model design.
💼 The team structure for the project consists of a core team of 9 to 10 members, a leader, and two advisors from Avance Management.
🗓️ The entire process from initial discussions to final business plan approval took approximately one year, divided into three phases.
🌟 Avance Management positions itself as a partner for organizations seriously committed to change, offering to accompany clients with tangible results throughout the transformation process.

Q & A

What is the main topic discussed in the script?
-The main topic discussed in the script is the process of creating a new business venture within the healthcare sector, focusing on organizational change and case study.
Who are the key speakers mentioned in the script?
-The key speakers mentioned are Mr. Ge from the research institute, Mr. Onishi from the Avergence Management Institute, Mr. Kasai who is the Avergence Deputy General Manager with 19 years of consulting experience, and Mr. Oni, the CFO of Uniqlo and CEO of Avergence.
What is the issue faced by the company in the case study?
-The company in the case study has started a new business venture but is facing issues with speed and results, as the members are progressing based on spontaneous ideas without a clear direction.
What approach does Avergence take to address the company's issue?
-Avergence uses a process-based approach to help the company, starting from defining the future vision of the healthcare sector, identifying customer challenges, and designing a new service with a business model.
What is the significance of the 'Business Model Canvas' in the context of this script?
-The 'Business Model Canvas' is a tool used by Avergence to design the business model for the new venture, ensuring that all necessary elements are considered and integrated into the plan.
What is the duration of the project discussed in the script?
-The project discussed in the script took approximately one year to complete, with the process divided into several phases.
How does Avergence ensure the success of the new business venture?
-Avergence ensures success by conducting hypothesis testing with potential customers, pivoting based on feedback, and continuously refining the approach until it aligns with the customer's needs and the market.
What is the role of the team in the project?
-The team consists of members responsible for the new business venture, with a leader overseeing the entire process and two consultants from Avergence guiding the project.
What are the key steps in the process of creating a new business venture as described in the script?
-The key steps include envisioning the future of the healthcare sector by 2030, identifying customer challenges, designing a new service, creating a business model, and validating hypotheses with potential customers.
How does Avergence support the company in terms of organizational change?
-Avergence supports the company by providing a structured process for creating new ventures, facilitating discussions, conducting market analysis, and guiding the company through hypothesis testing and validation.
What is the final output of the project described in the script?
-The final output is a detailed business plan that includes a designed service business model, validated hypotheses, and a clear direction for the new venture in the healthcare sector.

Outlines

00:00

😀 Organizational Change and New Business Development

The script introduces a case study from Avance Management Institute, focusing on organizational change and the development of a new business venture. The project involved creating a new business from scratch in the healthcare field, with the aim of identifying future opportunities and challenges. The process included envisioning the future of healthcare by 2030, selecting a focus area, and designing a business model based on potential customer needs and solutions. The approach involved hypothesis testing and pivoting based on feedback, culminating in a detailed business plan. The team consisted of two leaders from Avance, supported by a team of 9 to 10 members and two external consultants. The project spanned over a year, divided into phases of envisioning, hypothesis testing, and business plan development.

05:02

😉 Identifying Business Opportunities in Healthcare

This paragraph delves into the specifics of identifying business opportunities within the healthcare sector. The process began with brainstorming potential future scenarios for healthcare by 2030, considering technological advancements and societal changes. The team then narrowed down areas of focus and considered their strengths and company direction to pinpoint potential business opportunities. The approach involved three main strategies: starting from a future vision, addressing customer needs, or leveraging existing technologies to solve industry challenges. The team aimed to deeply understand customer pain points and design services that could address these issues effectively, leading to the creation of a business model and plan.

10:02

🎓 Business Model Innovation and Hypothesis Testing

The script discusses the importance of business model innovation and hypothesis testing in developing new ventures. It highlights the unique approach taken by Avance, which includes adding customer challenges and new service designs to the traditional business model canvas. The process emphasizes rapid iteration and accurate adjustments based on real customer feedback. The team's involvement in hypothesis testing and the ability to refine and pivot the business model based on interviews and feedback are highlighted as key strengths. The project aimed to instill skills in hypothesis testing and business model development within the client's team, leading to significant growth and learning.

15:02

📞 Avance's Support for Organizational Change and New Business Ventures

The final paragraph outlines the support Avance offers to companies undertaking organizational change and seeking to develop new business ventures. Avance promises to deliver quantitative results and accompany clients until they achieve success. The script encourages companies facing challenges in starting new ventures to reach out for consultation, emphasizing the importance of not shouldering the burden alone. It also mentions Avance's casual exchanges, mini-events, and support for launching social issue resolution projects, inviting those who wish to improve Japan to join their efforts.

Mindmap

Keywords

💡Organizational Change

Organizational change refers to the process of altering the structure, processes, or culture within an organization to improve its performance and outcomes. In the video's context, it is a key theme as the discussion revolves around how to initiate and manage changes within a company to foster innovation and growth. The script mentions 'organizational change' in relation to the establishment of a new business division and the transformation needed to achieve the company's objectives.

💡Business Model Innovation

Business model innovation involves creating a new approach to delivering value to customers and capturing that value in a sustainable way. The script discusses designing a new business model as part of the process to address customer challenges and market needs within the healthcare sector. It is a core concept in the video, as it is central to the development of a new venture and its potential success.

💡Healthcare Sector

The healthcare sector encompasses medical services, products, and organizations that provide preventive, curative, and palliative care. The video focuses on this sector as the target area for the new business venture. The script discusses envisioning the future of healthcare by 2030 and identifying opportunities for innovation within this space.

💡Hypothesis Testing

Hypothesis testing is a scientific method used to verify whether a hypothesis is valid or not. In the context of the video, hypothesis testing is applied to the business ideas by presenting them to potential customers and validating assumptions through feedback. The script mentions this process as a way to refine and confirm the viability of the new business concepts.

💡Pivoting

Pivoting refers to the strategic redirection of a business, project, or initiative in response to new information or changing circumstances. The video script mentions pivoting as a part of the iterative process of refining the business model and strategy based on feedback and validation from customers.

💡Customer Challenges

Identifying customer challenges is about understanding the problems or needs that customers face and which a business aims to address. In the video, the script discusses the importance of pinpointing these challenges as a starting point for developing new services and solutions within the healthcare sector.

💡Market Overview

A market overview provides a broad understanding of the market structure, trends, and dynamics. The script refers to the need for a market overview to identify which business areas to focus on, emphasizing the importance of a comprehensive view to make informed decisions about new business ventures.

💡Business Plan

A business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. The video script discusses the development of a business plan as the culmination of the process, integrating the insights and strategies developed throughout the project.

💡Team Composition

Team composition refers to the make-up of a team in terms of the skills, roles, and responsibilities of its members. The script provides an example of a team structure for the new business venture, consisting of multiple teams with members who have specific roles and a leader overseeing the entire operation.

💡Technology Trends

Technology trends are the patterns of technological change and development that can influence various sectors, including healthcare. The video script discusses envisioning the future of healthcare by considering how technology trends might evolve by 2030, which is crucial for identifying opportunities for innovation.

💡Business Model Canvas

The Business Model Canvas is a strategic management tool used to describe, design, and analyze new or existing business models. The script mentions the use of this tool, with some modifications, to help structure and visualize the components of the new business model being developed.

Highlights

Introduction to Abervance Management and its professionals, including the 19-year consulting experience of Abervance Vice President, Mr. Kasai.

The visit of Mr. Oni, the CFO of Uniqlo and CEO of Abervance, to discuss organizational change case studies.

Overview of a project to establish a new business organization, facing challenges with speed and results.

The use of Abervance's new business creation process to develop a business plan collaboratively.

Focus on the healthcare field to envision new business opportunities and address future challenges.

Identification of customer issues and the design of a new service with a business model in the healthcare sector.

The approach of hypothesis testing with potential customers to validate assumptions about the new business.

Outcomes of the project include designing a service business model and conducting pivots based on validation.

Incorporation of customer issue discovery and thinking processes into the company's new business considerations.

Abervance's commitment to serious organizational change and delivering quantitative results to clients.

The background of the project, starting with a discussion on establishing a new business loss organization during the COVID-19 pandemic.

The organizational structure of the project, involving two leaders from Abervance and a team of 9 to 10 members from the client company.

The process of envisioning the future of healthcare by 2030, considering technological advancements and societal changes.

The approach of extracting business opportunities in the healthcare field based on the company's strengths and desired direction.

The three patterns used by Abervance for new business creation: envisioning a specific field's future, starting from customer issues, or leveraging existing technology.

The iterative process of hypothesis testing, customer interviews, and refining the service design and business model.

The unique approach of Abervance in combining customer challenges with new service design and hypothesis validation.

The project's duration of approximately one year, divided into phases focusing on customer challenges, service design, and business planning.

The use of a modified Business Model Canvas by Abervance to include customer challenges and new service design.

The emphasis on the importance of envisioning the future not only for new businesses but also for existing ones.

Invitation to join the Abervance online salon for casual exchanges and support in social issue resolution projects.