How To Market Your Business On Social Media

Marley Jaxx
20 Apr 202112:05

Summary

TLDRThis video script emphasizes the importance of social media marketing for business growth, highlighting three key objectives: lead generation, lead nurture, and lead conversion. It stresses the need for intentional content creation aligned with these goals to avoid aimless posting. The speaker shares strategies like crafting a strong call to action, building 'know, like, trust' with the audience, and the 80/20 rule of value-led content. The ultimate aim is to convert followers into loyal customers and increase sales effectively.

Takeaways

  • πŸš€ Social media marketing is crucial for increasing visibility and sales.
  • 🎯 The three main objectives of social media marketing are lead generation, lead nurture, and lead conversion.
  • πŸ”„ Each piece of content should aim to achieve at least one of the three marketing objectives.
  • πŸ“ˆ A strong call to action is essential for guiding potential clients towards the next step, such as joining an email list or accessing a free resource.
  • πŸ’‘ Telling engaging stories in content can help nurture leads and build an emotional connection with the audience.
  • 🏷️ Consistent branding is key to recognition and creating a memorable impression on social media.
  • πŸ“ Maintaining a story inventory can provide a rich source of content that resonates with the audience on a personal level.
  • πŸ’Œ Building a 'know, like, trust' relationship with the audience is vital before asking for any commitment or action.
  • πŸ“‰ The 80/20 rule in content creation suggests leading with 80% value and following with a 20% call to action.
  • πŸ’Ό Social media marketing should be strategic and intentional, not just a random posting of content.

Q & A

  • What is the primary focus of social media marketing for businesses?

    -The primary focus of social media marketing for businesses is to generate more visibility and sales, with a strategic approach centered around lead generation, lead nurture, and lead conversion.

  • What are the three main objectives of social media marketing mentioned in the script?

    -The three main objectives of social media marketing mentioned in the script are lead generation, lead nurture, and lead conversion.

  • How does creating content without the three main objectives affect a business?

    -Creating content without focusing on lead generation, lead nurture, and lead conversion can lead to a broken strategy, causing the business to run ineffectively, akin to 'running on a hamster wheel.'

  • What is the significance of reverse engineering content in relation to what you have to sell?

    -Reverse engineering content ensures that every piece of content is strategically designed to generate, nurture, or convert leads, aligning with the business's products or services being offered.

  • Can a single piece of content serve all three objectives of social media marketing?

    -Yes, a single piece of content can serve all three objectives if it is strategically designed to generate leads, nurture them through engaging storytelling, and convert them via clear calls to action.

  • What role does storytelling play in effective social media marketing?

    -Storytelling in social media marketing is crucial as it creates an emotional connection with the audience, captivates their attention, and resonates with them on a deeper level, making them more likely to engage with the content and the brand.

  • Why is it important to have a strong call to action in social media content?

    -A strong call to action is important because it guides the audience on what to do next, converting their engagement into tangible actions like clicking a link, subscribing to a newsletter, or joining an email list.

  • What is the '80/20 rule' in content creation as mentioned in the script?

    -The '80/20 rule' suggests that 80% of the content should provide value through storytelling or education, while 20% should be dedicated to the call to action, ensuring a balance between value provision and direct marketing.

  • How does the concept of 'know, like, trust' apply to social media marketing?

    -The 'know, like, trust' concept applies to social media marketing as it emphasizes the need for audiences to get acquainted with the brand, develop a positive feeling towards it, and trust it before they are likely to take action on marketing calls to action.

  • What is the significance of branding in social media marketing according to the script?

    -Branding in social media marketing is significant as it helps in creating a recognizable and resonating identity for the business, making it memorable and relatable to the audience, which is crucial for building a loyal customer base.

  • What actionable steps are recommended for businesses new to social media marketing?

    -For businesses new to social media marketing, it is recommended to focus on creating a strong brand identity, developing a story inventory to resonate with the audience, and intentionally testing content while keeping the objectives of lead generation, nurture, and conversion in mind.

Outlines

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Transcripts

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Related Tags
Social MediaMarketing StrategyLead GenerationBusiness GrowthContent CreationBrandingAudience EngagementStorytellingConversion TacticsClient Attraction