How To Start A Coaching Business in 2024

Summary

This video script outlines a step-by-step guide for launching an online coaching business, emphasizing the importance of credibility, a replicable process, and genuine desire to help clients. It discusses the necessity of a strong offer and messaging, leveraging paid ads for consistent audience growth, and the three phases of scaling a coaching business from zero to $10K, then to $30K, and finally aiming for $100K per month in profit. The speaker shares personal insights from pivoting a marketing agency to a successful coaching business, highlighting the power of a social funnel system for lead generation and client nurturing.

Takeaways

• 🚀 Starting an online coaching business requires a step-by-step approach, from defining the business model to acquiring and serving clients.
• 🏢 The speaker transitioned from a marketing agency to a successful online coaching business, emphasizing the scalability and leverage coaching offers.
• 🤔 Three critical self-assessment questions are posed to determine readiness for launching a coaching business: credibility, replicable processes, and personal experience.
• 💡 The importance of having a strong desire to help the ideal client and being passionate about their transformation is highlighted.
• 📈 The script discourages the idea of a 'million-dollar offer' and instead focuses on effective messaging that resonates with the target audience's needs.
• 🛑 The need to pivot from service-based to knowledge-based selling is emphasized to achieve scalability in a coaching business.
• 🔑 Building a personal brand and audience is crucial for a sustainable coaching business, as it provides a foundation for consistent client acquisition.
• 💰 Paid ads are presented as the most reliable method for consistently growing an audience and acquiring clients for a coaching business.
• 📊 The 'social funnel system' is introduced as an effective strategy for nurturing leads and converting them into clients through a combination of top, middle, and bottom funnel activities.
• 📈 The script outlines three phases of coaching business growth: the initial grind (0-10K), community building (10-30K), and refining the client experience (30-100K).
• 📝 The importance of delivering high-quality coaching services and continuously refining the client experience to achieve long-term success is underscored.

Q & A

What is the primary focus of the video script?

The primary focus of the video script is to guide individuals on how to start and scale an online coaching business, covering aspects from creating an offer to delivering services to clients.

What was the speaker's previous business before pivoting to online coaching?

The speaker previously had a marketing agency that helped online coaches, which generated 60,000 a month before pivoting to an online coaching business.

What significant change did the speaker make nine weeks ago regarding their business?

Nine weeks ago, the speaker pivoted their business completely from a marketing agency to an online coaching business, which now generates over 50,000 a month in recurring revenue.

What are the three key questions the speaker suggests one should ask themselves before starting a coaching business?

The three key questions are: 1) Do you have a replicable process that guarantees results? 2) Do you believe coaching is a better option than your current business and are you passionate about it? 3) Do you have the desire to help your ideal clients and feel called to do so?

Why did the speaker initially want to have a coaching program?

The speaker initially wanted to have a coaching program to teach others how they achieved their success, but they recognized the need to first have something substantial to coach on and to prove their methods through their own agency.

What is the speaker's view on the importance of having a 'perfect' offer for a coaching business?

The speaker believes that having a 'perfect' offer is not as crucial as having good messaging that effectively communicates the problem being solved and the proven framework to address it.

What type of clients does the speaker dislike working with, according to the script?

The speaker dislikes working with clients who expect a coaching program but are actually looking for a course or a glorified group call without personalized coaching.

What is the speaker's approach to building a coaching business?

The speaker's approach involves building a close relationship with clients, charging a premium price, and focusing on delivering intense, high-quality coaching rather than scaling to massive numbers.

What is the 'social funnel system' mentioned by the speaker?

The 'social funnel system' is a method that uses paid ads to grow an audience and followers on platforms like Instagram, retargeting content to nurture leads, and direct messaging to book qualified sales calls.

What are the three phases the speaker outlines for growing a coaching business?

The three phases are: 1) Zero to 10K a month - Building the audience and brand. 2) 10K to 30K a month - Introducing community aspects and refining client success. 3) 30K to 100K a month - Consistently booking calls with the ideal clients, hiring a small team, and focusing on high profit margins.

How does the speaker suggest using paid ads for a coaching business?

The speaker suggests using paid ads for consistent and predictable audience growth, as well as for retargeting and nurturing leads into buyers, rather than relying on organic content or outreach.

Outlines

00:00

🚀 Starting Your Online Coaching Business

This video will guide you step-by-step on how to launch an online coaching business. The presenter shares their experience of pivoting from a marketing agency to a coaching business, achieving significant monthly recurring revenue. The video covers the importance of being ready, having credibility, and ensuring that you have a replicable process for client transformation. Key questions to consider include whether you can deliver results, if coaching is truly your passion, and your genuine desire to help clients.

05:02

🧩 Crafting Your Offer and Messaging

Success in coaching requires strong messaging that clearly identifies and solves client problems. The offer doesn't need to be perfect, but the messaging should build a unique presence online by combining your values, personality, and the specific problems you solve. The goal is to make your coaching business both profitable and sustainable, with a focus on quality client results rather than high-volume, low-engagement programs.

10:03

📈 Generating Consistent Traffic with Paid Ads

Building a sustainable coaching business requires a consistent client acquisition strategy, with paid ads being essential. The presenter explains the 'social funnel system,' using paid ads to grow the audience and nurture leads into buyers. This system ensures a steady flow of high-quality leads and predictable scaling, avoiding the unpredictability of organic content. Paid ads are used to bring in high-quality leads daily, and the process is refined to take only the most qualified sales calls.

🔄 Effective Client Delivery

Delivering a great coaching service involves three phases: 0-10K, 10-30K, and 30-100K per month in profit. Each phase focuses on different aspects such as building the audience, introducing community aspects, refining client success, and dialing in the ideal client profile. The final phase includes hiring a small team to support growth while maintaining high profit margins. The presenter shares their current experience in this phase and emphasizes the importance of consistently booking calls with qualified leads.

Keywords

💡Online Coaching

Online Coaching refers to a form of professional guidance provided over the internet, where coaches help clients achieve personal or business goals. In the video, the speaker discusses transitioning from a marketing agency to an online coaching business, emphasizing the scalability and potential revenue of coaching services.

💡Monthly Recurring Revenue (MRR)

Monthly Recurring Revenue (MRR) is a measure of the regular, predictable revenue a business receives each month. The speaker mentions achieving over $50,000 in MRR with their coaching business, illustrating the financial success and stability that can be achieved through online coaching.

💡Agency

An agency in this context refers to a business that provides services such as marketing, advertising, or content creation for clients. The speaker initially ran a marketing agency before pivoting to online coaching, highlighting the shift from service-based to coaching-based business models.

💡Offer

In the context of the video, 'offer' refers to the coaching program or service being sold. The speaker discusses the importance of having a clear and compelling offer that resonates with potential clients, and how it forms the foundation of the coaching business.

💡Messaging

Messaging in this video pertains to the way a coach communicates the value and benefits of their coaching services. The speaker emphasizes the need for strong messaging that clearly identifies the problem being solved and the solution provided by the coach.

💡Traffic

Traffic in the video refers to the flow of potential clients or leads to a business. The speaker discusses the importance of consistent traffic for a sustainable coaching business, suggesting that paid ads are a reliable way to generate this traffic.

💡Paid Ads

Paid Ads are advertisements that businesses pay to display on platforms like Google, Facebook, or Instagram. The speaker advocates for the use of paid ads to grow an audience and generate leads for a coaching business, arguing that it is a more predictable method than organic content or outreach.

💡Social Funnel System

The Social Funnel System is a marketing strategy mentioned by the speaker, which uses paid ads to grow an audience and nurture leads through a series of content and retargeting ads. This system is designed to consistently and predictably scale a coaching business by converting followers into clients.

💡Conversion

Conversion in the video refers to the process of turning potential clients (leads) into actual clients. The speaker discusses the importance of having a system in place, such as a social funnel, to effectively convert leads into paying clients for a coaching business.

💡Phases of Growth

The speaker outlines three phases of growth for a coaching business: zero to $10K a month, $10K to $30K a month, and $30K to $100K a month. Each phase represents a different stage of business development, with increasing revenue and complexity in managing clients and team members.

💡Community

Community in the video refers to a group of clients or members who share common goals and participate in a coaching program together. The speaker mentions the benefits of building a community in the second phase of growth, where clients can support and learn from each other.

💡Profit Margins

Profit Margins are the percentage of revenue that remains as profit after all expenses are deducted. The speaker discusses achieving high profit margins in the third phase of growth, indicating the efficiency and profitability of the coaching business at this stage.

Highlights

Step-by-step guide on starting an online coaching business, covering everything from the offer to acquiring clients and delivering services.

The speaker has personal experience, having pivoted from a $60,000/month marketing agency to a $50,000/month coaching business in nine weeks.

Key clients of the speaker’s agency included Brandon Forbes, Trey Cockram, and Revia Abuvala.

Importance of being credible and having a replicable process for clients to follow, ensuring they achieve the promised results.

Emphasis on the necessity of having actual experience and success in the area you want to coach others in.

Warning against starting a coaching business just because it seems easier or more profitable than current ventures.

Highlighting the importance of genuinely wanting to help clients achieve their goals and transformations.

Critique of coaching programs that are essentially glorified courses without personal interaction or value.

Focus on building a high-touch, premium coaching business with intense client interaction.

Downplaying the necessity of having a perfect, one-sentence offer and instead emphasizing strong messaging around the problem being solved.

Explanation of the 'social funnel system' for acquiring clients through paid ads, as opposed to relying solely on organic content.

Describing the phases of building a coaching business: from grinding at the start to scaling up with community involvement and team expansion.

Stressing the importance of consistent and sustainable growth through paid advertising to build an audience and acquire clients.

The necessity of avoiding unqualified leads and focusing on booking calls with ready-to-buy clients.

Recommendation to DM the speaker on Instagram for a detailed guide on the social funnel system.

Transcripts

so you want to start an online coaching

business but you don't know where to

start and this video is going to tell

you exactly how to do that step by step

give you the whole process all the way

from what the officer look like to how

you're actually going to get clients and

then also how you're actually going to

deliver to those clients I had an agency

myself 60 000 a month marketing agency

that helped online coaches then just

nine weeks ago I pivoted completely to

online coaching I'm now doing over 50

000 a month in monthly recurring Revenue

with my coaching business my agency

helped a ton of the big players in the

space that you've probably seen people

like Brandon Forbes Trey cockram revia

abuvala we helped a ton of the big

coaches in this space and we're walking

through the offer the funnel and the

sales process and the service delivery

for your online coaching business so

first I need to figure out are you

actually ready to launch a coaching

business because that's what it is it's

not a program it's a complete new

different business see I kind of always

been the back of my head when I started

my agency that in the long run I always

wanted to have a coaching program I

always wanted to teach other people

exactly how I done what I'd done but I

needed to actually do something first I

need to have something to coach on but

first I actually did things for people I

had an agency that was a done for you

service right I was running ads for

people I was creating content for people

I was helping them build their offers

you get the point so how do you know if

you're actually ready instead of doing

things for people to launch a coaching

or Consulting offer showing other people

what you already know and using the

ultimate leverage which is just your

knowledge so are you credible enough how

do you know if it's the right time to

actually scale a coaching business how

did you have the team do you have the

budget to actually start a coaching

business there's three questions I'm

going to ask you that you can answer for

yourself right now you can pause the

video think about them answer them it's

the first thing that I want you to do is

I want you to take the price that you

want to charge for your program say it's

2500 say it's ten thousand dollars

really really think could you get on

calls with me and Coach me through the

exact step-by-step process that is going

to guarantee that if I follow them I

will get the result that you say I'll

get do you have a replicable process

that I can follow every single time and

get the same result and see the

transformation that I'm paying you for

and the most important question have you

actually done this yourself assuming

that you made it past that question

assuming yes that's true you've done it

yourself you're credible and if I paid

you the money you could give me the

transformation whether it's weight loss

whether it's getting to 10K a month

whether it's getting to 100K a month in

my business question number two do you

believe that coaching is just so much

easier so much better than whatever your

current business is right now and that's

the only reason that you want to Pivot

or launch a coaching offer is to do that

so that's the reason you want to launch

a coaching program I'm going to say that

it's probably not going to be a good fit

for you because launching a coaching

program and scaling it is not easy it

just creates more leverage instead of

you doing things for people instead of

you doing things in person or one-on-one

or whatever it might be now you just

have leverage and you can sell

information you can sell knowledge other

than selling a service your time or

whatever you were selling before the

last question is do you actually have

the desire to help your ideal client so

think about who's the client you want to

work with do you actually have the

desire to do you actually want to see

them get the result and see the

transformation the idea of getting on

calls and helping them get a result

building course modules to help them get

a result answering their question does

that really excite you and make you feel

passionate about helping these people

and do you feel called to do so I

personally hate when I see offers of

people that hey learn how to make 10K a

month online and that's their coaching

offer they get as many people as they

can into a group or some sort of

coaching program that's really just a

glorified course it's two three or four

thousand bucks they get them in never

get to talk to the coach never get to

talk to anybody all they get is just a

course and they thought they paid for a

coaching program and they get some group

calls that don't really do much for

anybody if that's how you want to build

a business then coaching is not gonna be

the way to go maybe it is for you but

the way that I like to build a coaching

business it's not going to be the way to

go I like to be intense with my clients

my program is very intense anybody that

works with me I get to work very very

closely with me I charge a premium price

in order to work with me so if that's

the kind of business you want to build

then great you made it through these

three questions and it's now time to

show you exactly how to launch in scale

your coaching offer okay we're gonna

start with number one the offer the

thing that everybody talks about is this

you know thing you have to dial in it

has to be perfect and it has to be you

know the 100 million dollar offer that

everybody talks about right Baseline the

foundation of your business that I

personally think is kind of

it's not really true in fact if you went

and talked to most my clients most of

them wouldn't even be able to tell you

what my offer is like my one sentence I

help this Niche do this like they

wouldn't really even be able to tell you

what the offer is no guarantees in my

coaching program I do no refunds no

cancellations if they if they come in on

a payment plan the type of coaching that

I teach people how to do you don't need

a crazy offer you don't need a guarantee

I have made the mistake before of saying

hey 10 clients guaranteed or you don't

pay or I'm gonna add 10K a month mrr to

your business guaranteed or you don't

pay and what that does is it just

attracts the wrong people to your offer

instead of people that really value you

people that want to work with you and

people that trust that you can actually

get the results so what do you need

instead of this crazy one sentence offer

what you need is actually really good

messaging which really is what your

offer is Right messaging around the

problem that you saw all people need to

know is that they have a problem that's

really really bothering them it's a huge

problem and you're coming in and you're

going to show them exactly how to solve

it you have a proven step-by-step

framework that they can follow get out

of their situation to get into a better

situation you need your messaging to be

so good that you basically build your

own corner of the internet where you

nobody can compete with you because it's

a mix of your values it's a mixture the

problem that you solve it's a mixture of

your personality and all these things

together are your messaging right the

things that I talk about are I don't

want to scale two million dollars a

month and have this huge business with

this huge team I want to make you know

30 to 100 000 a month in profit every

single month with a small team and

clients that get really really good

results like that's the type of coaching

business that I want to build I wanted

to support my lifestyle I want to have a

white picket fence I want to have a

beautiful family I want to be able to

travel do the things that I love without

worrying about money that's why I have a

a coaching business I don't have it so I

can go be Alex ramosi and Grant Cardone

and scale to these huge numbers I want

to actually be able to make 30 to 100

000 a month in profit every month which

is very doable with a coaching offer and

sure I have those big goals long term

but I'm not rushing to get there to get

to a million dollars a month with 10

margins like that's not my goal you

build your own corner of the internet

with messaging like what I just

described identify the problem that you

solve for your clients are they not

acquiring clients not in shape are they

not getting the girls that they want

right I even worked with a dating coach

and he literally helped awkward men get

women right everybody has their own

quantity internet that you need to build

out you just need to identify a problem

and you need to solve it done for you

done with you agencies and coaches

they're all pretty similar all you're

doing is taking someone from point A

getting them to point B it doesn't

really matter how you get them there

coaching is just happens to be the

vehicle that we get people from point A

to point B once you identify that

problem the messaging and the offer

become very very apparent and now we

have an offer now we have messaging now

step two traffic order to build an

actually sustainable coaching business

not one that does 30 000 a month in one

month and then the next month it goes

back down to 10 or 100 000 in one month

and then it goes to 50. in order to

build a sustainable coaching business

that does that slowly increases in

Revenue every single month we need a

consistent way to require clients and a

consistent way to build our audience

organic content Outreach none of these

things work long term I always tell

agency owners right people who are doing

done for you Services I always tell them

all right let's say you do build your

whole business on Instagram outbound you

build your whole business on doing

LinkedIn Outreach or getting referrals

whatever it might be right as soon as

you want to Pivot to a consulting or

coaching offer or whatever business you

want to do in the future because you

probably don't want to run an agency for

the rest of your life you have nothing

if you don't build your brand the reason

I was able to Pivot from done for you to

done with you and coaching so easy lose

because I already had the audience built

up over time and all I did was take

people from point A to point B in a

different vehicle that was more scalable

for me now how do you actually do that

consistently sustainably how do you

actually grow the audience consistently

book calls required clients well you

need to use paid ads I'm sorry to say it

but it's the only way to do it it's

really really hard to allow YouTube and

the Instagram algorithm Gods to decide

how much revenue our coaching business

is going to make every single month if

we just post content and rely on them to

grow our business that's going to be

really really hard so what I do instead

is I use what I personally think is the

best funnel on planet Earth right now

and you're actually a part of the funnel

right now if you're watching this video

so it's not a direct response funnel

where you you run an ad and then you

have a landing page they go to and they

watch a video and then they maybe give

you their name email phone number you're

booking a call it's not that kind of

funnel those funnels are slowly dying

and pretty much someone has two options

when they see a direct response ad they

either click on the ad they book a call

or they don't so what I do instead is I

use what's called a social funnel system

and I use paid ads to consistently and

predictably scale my audience meaning

like grow my audience grow my followers

on Instagram and I pay Instagram to

bring me high quality leads and they

give me 60 70 100 of these every day

depending on how much I spend on ads

it's basically just a lever that I can

pull and say Instagram I want more leads

or I don't whereas with you know organic

content I can't do that I can't tell

Instagram here's how many views I want

and here's who I want the views to be of

so to give you just a brief overview and

I have you know plenty of videos on this

you can DM me on Instagram 30k and I'll

shoot you the guide on exactly how to do

this but an overview of the system is

basically top of funnel ads to grow your

following middle of funnel content plus

ads to retarget and make sure that

they're nurtured into becoming buyers

and at the bottom of the funnel you

actually message people and book them in

for a call maybe send them a video just

like if you message me and ask for my

30k guide same thing I currently only

take three to five sales calls a day

that are actually qualified keep in mind

I could probably book 10 to 20 calls

every day but I only take three to five

that are actually qualified ready to buy

people interested in buying my high

ticket coaching program him like they're

raising their hand and saying hey I want

to buy your stuff let's get on the phone

right that's amazing that people will

literally do that with this funnel it's

not like you're getting on the phone

with people that you did Outreach to and

now it's your job to pitch them and

becoming a client I get on the phone and

these people have to pitch me on why

they're a good fit to be in my coaching

program okay anyways that's the funnel

that's how you're gonna get traffic

using paid ads to consistently scale

your coaching program is number one the

pretty much the only way to do it not

the best way but the only way to do it

moving forward now the last part let's

say you you have the offer you have the

traffic now how are you actually going

to deliver a great coaching service to

your clients well there's three phases

that I personally help coaches go

through phase one is zero to 10K a month

It's a Grind it's building the audience

it's if you have the audience making

sure that we actually show you how to

monetize it get people in for a call

make sure we have the Right audience and

phase one is really a grind zero to 10K

a month I don't like to stay there for

longer than two to four weeks because

it's not fun

um and we want to be able to get to

phase two but phase one is just building

the audience probably spending money on

paid ads to build the audience

consistently and just really starting to

build up the brand phase two is where

things start to get fun this is 10 to 30

000 a month in profit and this is where

you can start to introduce the community

aspect right where you have 5 10 15

clients and they can all come in and

it's sort of a community of people all

using the same system of people all

learning the same thing whether it's

weight loss whether it's how to scale

their business whether it's how to start

a business whether it's learning sales

right they're all doing the same thing

so they're all a part of the same

community and what's awesome is in my

community I help you know online coaches

and so there's a ton of coaches in there

and they're all using the same exact

social funnel so they all ask the same

questions they can all answer each

other's questions and help each other

out and help each other scale this is

where you also start to build out more

course modules you really down in client

success and you really start to figure

out your messaging and who your ideal

clients truly are because you might tell

them some people that maybe aren't the

best fit in this face but in phase three

which is 30 to 100 000 a month in profit

you really have to start to consistently

book calls dial in the perfect ideal

client meaning don't sign up people that

aren't a good fit for your program that

you can't actually help you start to

hire a virtual assistant maybe a Content

person in a deployment Center so your

team is three to four people big you

know thirty two hundred thousand a month

in profit you're sitting about 80 to 90

profit margins in your coaching business

and this is the phase that I'm currently

in and that I'm loving right now things

feel light things feel easy to me right

now things are flowing and I'm on my way

to that hundred thousand dollar a month

in profit Mark so that is offer traffic

delivery everything you need in order to

start a coaching business and if you

want to learn from me just go ahead and

shoot me a DM on Instagram the links

down below to my Instagram which is at

Grace and Lupus if not then please enjoy

the YouTube content like subscribe I'll

see you guys in the next one