Tonello NoStone Official Video

Summary

The transcript highlights the innovation of NoStone®, a sustainable alternative to traditional stonewashing in the denim industry. Developed through a collaboration between Levi Strauss & Co. and Tonello, this revolutionary technology uses an abrasion drum made of stainless steel, eliminating the need for pumice stones. It reduces manual labor, water usage, waste, and storage requirements, while also lowering carbon footprints. NoStone® promises to be a game-changer for the industry and the environment by offering a cleaner, more efficient, and eco-friendly process for stonewashing jeans.

Takeaways

• 👖 The script discusses the process of achieving a distressed effect on jeans through stone washing.
• ⚒️ Traditional stone washing involves extraction, transportation, storage, limited use, machine maintenance, and waste disposal, which is harmful to the environment.
• 🏔️ The 'Stone Age' of jeans washing is over, symbolizing the end of traditional stone washing methods.
• 🌟 NoStone® is introduced as a revolutionary, sustainable, and stainless steel abrasive drum that replaces physical stones.
• 🔄 NoStone® offers three levels of abrasion and is easily removable, reducing storage needs and waste costs.
• 🌱 It has a low carbon footprint and is environmentally friendly, aligning with green initiatives.
• ✅ Compatible with all Tonello machines, NoStone® requires less manual labor and eliminates sludge and wastewater.
• 🤝 Levi Strauss & Co. collaborated with Tonello to develop this sustainable technology for the industry.
• 🛠️ Tonello created multiple machine prototypes that were tested in production environments with positive results.
• 🌐 The innovation is not only a win for the companies involved but also for the industry and the environment.

Q & A

What is the traditional method for achieving a worn-out effect on jeans?

The traditional method for achieving a worn-out effect on jeans is through stone washing, which involves the use of pumice stones.

What does 'lavado a la piedra' mean and what are its implications?

'Lavado a la piedra' means stone washing, a process that has environmental implications such as extraction, transportation, storage, limited use, machine maintenance, and waste disposal, which are described as quite harmful.

Why is the traditional stone washing method considered harmful to the environment?

The traditional stone washing method is considered harmful due to its negative environmental impacts, including the extraction, transportation, storage, and disposal of pumice stones, which contribute to a significant carbon footprint and waste.

What is NoStone® and how does it revolutionize the stone washing process?

NoStone® is a stainless steel abrasive drum introduced as a sustainable and revolutionary alternative to traditional stone washing. It eliminates the need for pumice stones, reducing storage space, waste disposal costs, and environmental impact.

How does NoStone® contribute to a lower carbon footprint in the garment industry?

NoStone® contributes to a lower carbon footprint by reducing the need for pumice stones, which are associated with transportation, storage, and disposal, thus cutting down on energy consumption and waste.

What are the benefits of using NoStone® in comparison to traditional stone washing?

NoStone® offers benefits such as ease of extraction, reduced storage needs, lower waste disposal costs, a smaller carbon footprint, and environmental friendliness, making it a more sustainable choice.

How does NoStone® apply to various washing machines used in the industry?

NoStone® is designed to be applicable to all Tonello washing machines, indicating its versatility and compatibility with existing industry equipment.

What is the collaboration between Levi Strauss & Co. and Tonello aiming to achieve?

The collaboration between Levi Strauss & Co. and Tonello aims to develop and implement sustainable technology in the garment industry, specifically through the innovation of NoStone®.

What was the challenge that Tonello's team faced in creating NoStone®?

Tonello's team was challenged to create an alternative to the traditional pumice stone washing process, leading to the development of multiple machine prototypes that were tested in a production environment.

What has been the outcome of the collaboration between Levi Strauss & Co. and Tonello?

The collaboration has resulted in a very positive outcome, with the anticipation of a profitable and sustainable stone-free washing process in the near future.

How does the introduction of NoStone® impact the broader garment industry?

The introduction of NoStone® is seen as a victory not only for the collaborating companies but also for the garment industry as a whole, as it promotes sustainability and reduces the environmental impact of production processes.