Aprenda as diferenças entre Perfil, Conta de Anúncio e Business Manager | Bruno Lunardi

Summary

The transcript explains key concepts related to Facebook advertising using Business Manager (BM) and ad accounts. It highlights the differences between personal ad accounts and BM accounts, the benefits of purchasing a pre-made BM, and strategies to avoid account blockages. The speaker provides tips on managing multiple ad accounts, transferring personal ad accounts into BM for better control, and ensuring backup profiles are linked to BM. They emphasize the importance of diversifying ad accounts across different BMs to mitigate risks of account suspension or blocking.

Takeaways

• 😀 You don't need to buy a Business Manager (BM); it's optional, but useful for more professional advertising.
• 🤔 Facebook profiles are needed to create advertising accounts, which some agencies provide without using hacked or fake profiles.
• 🛠️ With one Facebook profile, you can create two BMs, and each BM can hold multiple ad accounts, usually up to three per BM.
• 💼 It's possible to buy ready-to-use BMs that come pre-set with ad accounts, allowing quick setup and ad launches.
• 🔒 Personal ad accounts have a higher durability and often perform better, especially in product testing.
• 💡 After making the first payment on a personal ad account, you can transfer it to a BM, and a new personal ad account will be generated automatically.
• 🚫 If your BM gets blocked, all ad accounts within it may also be blocked. Hence, it’s important to have multiple BMs.
• 🔑 If your profile is blocked but not the BM or ad account, ads will keep running, but you won’t be able to modify them.
• 👥 Always assign multiple profiles to a BM. If one profile gets blocked, another can still manage the ads.
• 📈 Transferring BMs to multiple profiles ensures smoother ad management, especially in case of profile blocks.

Q & A

What is the difference between a personal ad account and a Business Manager (BM) account?

A personal ad account is tied directly to a user's Facebook profile, while a Business Manager (BM) account allows more professional ad management. BM accounts can have multiple ad accounts and provide more structure for businesses managing several ad campaigns.

Do you need to buy a Business Manager account to run ads?

No, it's not necessary to buy a Business Manager account. You can use a personal ad account, but BM accounts offer more flexibility, such as the ability to manage multiple ad accounts.

How many Business Manager accounts can you create within a single Facebook profile?

You can create up to two Business Manager (BM) accounts within a single Facebook profile.

How many ad accounts can you create within a single Business Manager account?

Typically, you can create up to three ad accounts within a single Business Manager (BM) account.

Why do some advertisers prefer to buy a pre-made Business Manager (BM) account?

Some advertisers prefer to buy pre-made BM accounts because they often come ready with multiple ad accounts, making it easier to start running ads immediately without setting up everything from scratch.

What is the advantage of running ads through a personal ad account?

Personal ad accounts tend to have better durability and are often used for product testing. After the first charge, these personal accounts can be added to a BM for more robust management.

What should you do if your profile gets blocked but you still have active ads?

If your profile gets blocked, your BM and ad accounts remain active, but you won’t be able to modify campaigns. To avoid losing control of your ads, it’s important to have multiple profiles managing the BM.

What happens if a Business Manager (BM) account is blocked?

If a BM account is blocked, all the ad accounts under that BM are also blocked, which is why many advertisers recommend having multiple BM accounts to minimize risk.

Can you continue running ads if your Facebook profile is blocked?

Yes, you can continue running ads if your Facebook profile is blocked, but you won’t be able to make changes to the campaigns unless you have another profile managing the BM.

Why is it important to have multiple profiles managing a Business Manager (BM)?

Having multiple profiles managing a BM is important because if one profile is blocked, you can still access and manage the BM with the other profiles, ensuring you don’t lose control over your ads.