How to make shorts that go viral every time

Summary

This video script reveals the secret formula to consistently creating viral shorts, debunking the myth of randomness in the algorithm. It emphasizes the importance of high engagement and retention, suggesting that creating compelling content is key. The speaker shares their journey from novice to expert, highlighting the significance of understanding audience preferences and crafting content that appeals to them. The script introduces the HPC system—Hook, Progression, and Climax—for effective storytelling and video structure. It also advises on optimal posting times and frequencies, urging creators to align with their audience's peak activity for maximum visibility.

Takeaways

• 🔍 The algorithm favors engaging content with high retention, not random or luck-based selections.
• 📈 Consistent improvement in content quality can lead to rapid growth, as seen with the creator's second channel hitting 10K subscribers in 3 weeks.
• 🎯 Understanding your audience and their preferences is crucial for creating engaging and viral short videos.
• 🚫 Avoid revealing the main point too early; maintain anticipation to keep viewers watching until the end.
• 🎬 Editing and storytelling are key to presenting your video in a way that complements the content and keeps viewers engaged.
• 🔑 The 'HPC' system (Hook, Progression, Climax) is a framework for structuring videos to maximize viewer retention.
• 🏔 Use a strong hook in the first 5 seconds to introduce the topic and pique curiosity.
• 🌟 Progress the narrative to meet the expectations set in the introduction and build towards the climax.
• 💥 Create a satisfying climax where the topic is fulfilled, providing viewers with the payoff they anticipated.
• 📅 Posting at the optimal time, based on audience activity, can significantly increase views compared to arbitrary times.
• 🔄 Experiment with posting frequency to find the balance between consistency and content quality; daily posting seems optimal for the creator.

Q & A

What is the key to consistently creating viral short videos according to the speaker?

The key is to create engaging content with high retention, as the algorithm favors the most engaging content.

How long did it take the speaker to achieve 10K subscribers on their first channel?

It took the speaker about 4 months to hit 10K subscribers on their first channel.

What is the significance of an interesting topic in creating viral short videos?

An interesting topic is the basis of every viral short video, and without it, achieving many views is unlikely.

Why did the speaker's views drop when they deviated from their core audience's interests?

The speaker's views dropped because the content was not appealing to their core audience of younger school kids.

What mistake did the speaker highlight that creators should avoid when revealing their video's topic?

Creators should avoid revealing the secret or main point of the video too quickly, as it reduces anticipation and can cause viewers to stop watching.

What does the acronym 'HPC' stand for in the context of the speaker's content creation strategy?

HPC stands for Hook, Progression, and Climax, which are key elements in the structure and editing of a video.

Why is the hook considered the most important part of a short video?

The hook is crucial because it introduces the topic and should leave viewers with questions, encouraging them to continue watching.

What does the speaker suggest about posting times for short videos?

The speaker suggests aligning posting times with when the audience is most active, as determined by analytics, rather than a one-size-fits-all approach.

What was the optimal upload frequency the speaker found for short videos?

The speaker found that posting once per day was a sweet spot, allowing for high-quality content while maintaining consistent exposure.

Why is consistency in uploading short videos important according to the speaker?

Consistency is important to maintain momentum and exposure; going too long without uploading can lead to losing viewership.